Xueting Koh

SUPERDRY/ COLE HAAN

• To achieve and align global Visual Merchandising concept and its standards for Superdry across the region- SIN, MY and ID.
• Manage the working relationship with Superdry principles and facilitate the submission, review, and approval processes across the regions.
• Organize monthly market visits to MY and ID with VM Team, Operation and Merchants to ensure standards and VM consistency across the region.
• Conduct weekly store walks and review VPA checklist with local VM Team, Operation and Product, to upkeep standards and VM consistency across whole Singapore.
• Facilitate VM training workshop and share best practices across the region.

• Helped stores adapt spaces to accommodate merchandise within spatial constraints and inventory storage availability.
• Manage and develop VM executives and In-store VMs with regular training workshops toward improving key competencies and overall performance.
• Oversee and enhance overall window plans and store mapping for windows for the region based on seasonal directives provided by principle.
• Collaborate closely with Product, Operations and Marketing to align seasonal brand and ensure key product strategies. Plan shipment deliveries and schedules for new season launches.
• Oversee and enhance Mapping and Model Workshops for each seasonal launch and to ensure launch executions are completed in a timely manner.
• Liaise with third-party vendors/suppliers on production of window and in-store marketing
• Plan & liaise with all functions on new stores opening for both Singapore and Malaysia stores.
• Plan annual/seasonal VM budget allocations.
• Prepare monthly VM budget & WIP reports, Seasonal Recaps/Hindsight documents, and oversee essential administrative.

Gap & Banana Republic, Pretty Ballerina, Rebecca Minkoff
• To achieve and align global Visual Merchandising concept and its standards for GAP/ Banana Republic, Pretty Ballerina and Rebecca Minkoff across the region- SIN, MY and ID.
• Manage the working relationship with Gap Inc. principles and facilitate the submission, review and approval processes across the region.
• Implement VM guidelines, Seasonal Window concept & in-store display for Pretty Ballerina and Rebecca Minkoff for both Malaysia and Singapore.
• Organize quarterly market visits to MY and ID with VM Team, Operation and Merchants to ensure standards and VM consistency across the region.
• Conduct weekly store walks and review VPA checklist with local VM Team, Operation and Product, to upkeep standards and VM consistency across whole Singapore.
• Facilitate VM training workshop and share best practices across the region.
• Manage and develop VM executives and In-store VMs with regular training workshops toward improving key competencies and overall performance.
• Oversee and enhance overall window plans and store mapping for windows for the region based on seasonal directives provided by Gap Inc.
• Collaborate closely with Product, Operations and Marketing to align seasonal brand and ensure key product strategies.
• Oversee and enhance Mapping and Model Workshops for each seasonal launch and to ensure launch executions are completed in a timely manner.
• Liaise with third-party vendors/suppliers on production of window and in-store marketing
• Plan annual/seasonal VM budget allocations.
• Prepare monthly VM budget & WIP reports, Seasonal Recaps/Hindsight documents, and oversee essential administrative

GAP & Banana Republic

• To achieve and align global Visual Merchandising concept and its standards for GAP & Banana Republic across the region- SIN, MY and ID.
• Manage the working relationship with Gap Inc. principles and facilitate the submission, review and approval processes across the region.
• Conduct regular store walks and review VPA checklist with VM Executives, In-store VMs and Store Managers, to ensure consistency in VM standards across the region. To organize quarterly market visits to MY and ID.
• Facilitate VM training workshop and share best practices across the region.
• Manage and develop VM executives and In-store VMs with regular training workshops toward improving key competencies and overall performance.
• Oversee and enhance overall window plans and store mapping for windows for the region based on seasonal directives provided by Gap Inc.
• Plan annual/seasonal VM budget allocations.
• Collaborate closely with Product, Retail Operations and Marketing to align on seasonal brand and ensure key product strategies.
• Oversee and enhance Mapping and Model Workshops for each seasonal launch and to ensure launch executions are completed in a timely manner.
• Liaise closely with third-party vendors/suppliers on production of window and in-store posters, decals, banners, props, overhead marketing, etc.
• Responsible for preparing monthly VM budget & WIP reports, Seasonal Recaps/Hindsight documents, Purchase Orders and oversee essential administrative

Gap & Banana Republic

• To achieve and align global Visual Merchandising concept and its standards for GAP & Banana Republic Singapore.
• Liaise closely with Gap Inc. principals and facilitate the submission, review and approval process in a timely manner.
• Conduct regular store walks and review VPA checklist with VM Executives, In-store VMs and Store Managers, to ensure consistency in VM standards across all Singapore’s stores.
• Manage and develop VM executives and In-store VMs with regular training workshops toward improving key competencies and overall performance.
• Lead and oversee execution of seasonal window and in-store launches, including night jobs and model workshops.
• Plan annual/seasonal VM budget allocations.
• Collaborate closely with Product, Retail Operations and Marketing to align on seasonal brand and product messaging to maximise impact of each launch.
• Oversee and enhance overall window plans and store mapping for windows for the region based on seasonal directives provided by Gap Inc.
• Oversee and enhance Mapping and Model Workshops for each seasonal launch and to ensure launch executions are completed in a timely manner.
• Liaise closely with third-party vendors/suppliers on production of window and in-store posters, decals, banners, props, overhead marketing, etc.
• Responsible for preparing monthly VM budget & WIP reports, Seasonal Recaps/Hindsight documents, Purchase Orders and oversee essential administrative

Gap

• To achieve and align a global Visual Merchandising concept and its standards for GAP Singapore.
• Guide and develop In-store VMs and/or junior members within the team, by sharing regular brand/VM updates and providing regular hands-on training.
• Coordinate and support VM duties/set-up for new store launches or store closures, where required.
• Collaborate closely with Product team to understand seasonal buying strategy and stock flow schedules.
• Plan, map and submit layout plans for each window/in-store change (est. 3 per season) for all stores based on seasonal directives provided by Gap Inc.
• Conduct Mapping and Model Workshops for each seasonal launch and to ensure all stores complete launch within deadline.
• Liaise closely with third-party vendors/suppliers on production of window and in-store posters, decals, banners, props, overhead marketing, etc. To handle in-house printing of price/promotional signages.
• Liaise closely with Gap Inc. principals and facilitate the submission, review and approval process in a timely manner.
• Conduct weekly store walks and complete weekly VPA checklist with In-store VMs and Store Managers, to ensure consistency in VM standards across all stores at all times.
• Support VM manager on the managing and tracking of annual/seasonal budget allocations.
• Responsible for preparing monthly reports, seasonal recaps/hindsight documents, WIP reports, Purchase Orders and to perform essential administrative duties

• Maintain a global merchandising concept and its standards for the Cotton On. That includes consistency in all retail stores on Visual merchandising, styling of mannequins and window display.
• To work closely with VM Manager and all store managers for all VM season launch layout mapping and display planning to enable efficiency in the roll out.
• To go through every new season launch direction with regional managers to ensure consistency for all stores.
• Prepare basic VM training kit and operate training workshop to equip floor staffs basic VM skills, as to sustain Cotton On standards at all times

Gap

• To achieve and maintain a global merchandising concept and its standards for the GAP INC. That includes consistency in all retail stores on Visual merchandising, styling of mannequins and window display.
• Responsible for all VM season launch planning and all VM budget costing.
• Responsible for all window change, store visual merchandising and mannequin styling
• Liaise with supplier and contractor to do up window launch and in store marketing posters.
• Operate seasonal workshops to update floor staffs on seasonal visual directions and standards.

• Maintain a global merchandising concept for the ESPRIT brand that includes consistency in all retail stores on Visual merchandising, styling of mannequins and window display.
• Research and conduct monthly Product briefing to update store staffs on Esprit monthly theme and meanwhile equipped them with basic fabrication knowledge
• Responsible for all window change, store visual merchandising and mannequin styling
• Experience in setting up and reopening all local and overseas Esprit Flagship stores, Example: Raffle city, Wisma Atria, Centre point @Level 2, Vivo City, Parkway Parade)