XIUTONG WU

• Shopify Growth Manager

Email Marketing: Built and automated Florasis' email marketing system, growing the database to 200K+ subscribers and generating at most 15% of DTC revenue.

Affiliate Marketing: Scaled affiliate marketing to 100+ affiliates & networks, ensuring brand presence on major platforms and securing stable traffic flow.

Performance Advertising: Optimized TikTok ads, boosting ROI from 0.2 to 1+ for premium beauty products. Led brand exposure campaigns to drive viral content and follower growth.

• TikTok E-Commerce Growth Lead

Singapore TikTok Shop: Managed Shop operations, and pioneered product growth loops through live streaming, UGC content, influencer partnerships, and ad promotions. Ranked Top 3 among cross-border beauty sellers. Developed and trained 3+ in-house live-stream hosts.

US/UK TikTok Shop Strategy: Secured early access to cross-border store slots. Built a database of mid-tier influencers for commission content creation

• New Product Launch & Strategy

Coordinated cross-department teams to execute year-round cross-border product launches. Developed and streamlined SOPs for global product launch execution

• Creator & Influencer Growth: Built a tiered creator incentive system, expanding verified playlist creators by 5x. Contributed 40%+ of total song streams.

• Playlist Monetization: Coordinated brand partnerships and developed advertising strategies. Partnered with Pepsi, Volvo, and Durex for branded campaigns, and increased millions of revenue annually through dynamic playlists and performance ads integration.

• Song Distribution: Led UGC viral campaigns (e.g., 'Cloud Coin Push') to drive content discovery and distribution, resulting in over 2M+ effective streams.

• Paid Traffic Growth & Optimization: Launched, scaled, and optimized TikTok, Topbuzz, and Vigo Video's overseas paid ads across Facebook, Google, Snap, Pin, Ads networks, etc. Supported ads automation projects via systematization and creative optimization.

• Innovative Growth Hacks: Explored diversified user acquisition channels & campaigns by Integrating gaming SDK partnerships, influencer marketing, and local live-streaming campaigns, etc.

• Growth Platform Operations: Streamlined ad creative review processes and enhanced cross-departmental tools for traffic attribution, user retention, ads automation, and incentives promotion.

• Traffic Growth: Managed and scaled CPA, CPI, CPL, and CPS traffic sources, consistently ranking among the top agencies for global subscription ads.

• Advertisers Collaboration: Support advertisers to refine landing pages, and improve CTR and conversion rates.