XIU REN YAP

• Company Overview: Oddle is a white label solution for F&B merchants to digitalize and future-proof their business, focusing on both restaurants online and offline businesses.
• Lead a remote Marketing team of 3 (from Hong Kong and Taiwan) to drive company-wide marketing objectives, mainly B2B and B2B2C, in all operating markets (SG, MY, TW, HK).
• Strategise and align with the management to constantly reprioritise initiatives based on the ever-changing business requirements.
• Collaborate with a PR agency to improve the market mind-share of the brand. This has led to an 80% increase in inbound inquiries from word-of-mouth sources.
• Special Project: Lead a team of 3 Sales Development Representatives from the Philippines in an outreach project, which has generated at least 3X ROI based on a 3 months revenue from acquired merchants.

As Oddle's Data Protection Officer in Singapore, I ensure compliance with the Personal Data Protection Act (PDPA) and safeguard the privacy of our customers' data.

• Led a data breach incident response, focusing on mitigation and notification to all parties involved, including to the PDPC.
• Educated employees on the importance of data protection, fostering a sense of collective ownership over safeguarding confidential information.
• Ensured regulatory compliance with PDPC, GDPR, and other relevant data privacy laws through continuous monitoring and updating of internal processes.
• Served as the primary point of contact for all inquiries related to customer privacy rights under PDPC/GDPR regulations, promptly addressing requests for access or deletion of personal information.

Worked as a senior business analyst with the core objective of enabling data-driven decision making via serving business teams with data insights through dashboards, and through democratisation of data access to non-technical colleagues.

• Assisted CEO in formulating the company’s quarterly OKRs and sales strategy by being the central reference or information source where speed is crucial.
• Enabled and democratised data access to facilitate self-service for all business users. Trained more than 50 users virtually and in-person and scaled this local initiative to a global scale.
• Developed mission-critical dashboards with the Logistics Lead during the Covid-19 lockdown period, which enabled visibility of logistics performance and agile decision making by the team in critical times, increasing topline revenue by at least 25%.

Balanced management’s expectations and limitations of the development team to align the outcome.

• Integrated payments and last-mile logistics solutions for the overseas offices in Malaysia, Taiwan and Hong Kong to maximise local expansion opportunities.
• Acted as the key cross-team communicator during technical system crisis, translating technical jargons in a layman manner under pressure to manage stakeholders’ expectation.
• Championed a data-driven culture within the organization, promoting the use of analytics to guide decision-making and drive business growth.

• Developed and maintained an F&B merchants directory for consumers to search and order food online.
• Aligned with Product Managers on user stories before development commences so as to maximise project efficiency.