XIE HUIHONG (Raven)
Summary
Results-driven professional with a dynamic background in Webmastering, Data Analysis, and Project Management. Over 4 years of experience across diverse roles, culminating in a well-rounded skill set that seamlessly integrates technology, data-driven decision-making, and streamlined project execution. Demonstrated success in each of these areas underscores my ability to foster organizational excellence through a comprehensive approach.
Overview
8
8
years of professional experience
Work History
Executive, Digital Sales, Project Team
Singtel
12.2022 - 08.2023
- Facilitated communication between departments and project stakeholders.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Monitored project performance to identify areas of improvement and make adjustments.
- Compiled, cleaned and manipulated data for proper handling.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Conducted regular meetings with team to discuss issues, concerns and updates
Webmaster
Singtel
08.2019 - 11.2022
- Managed Singtel.com and all of its microsites to promote content, increase online traffic and sales.
- Conceptualized, planned and executed designs for wide range of website properties.
- Maintained exceptional customer service ratings.
- Coded websites using HTML, CSS, JavaScript, and jQuery languages.
- Adhered to SEO best practices while designing sites.
- Implemented changes and integrated requested elements to streamline business operations.
- Troubleshot issues with websites and fixed scripting and use issues.
Data Analyst, Intern
GIC Private Limited
03.2018 - 07.2018
- Completed data cleaning and data validation of existing spreadsheets to promote robust data management platform, resulting in accurate data analysis and entry.
- Monitored and controlled data upload, checking for successful data import and quality.
- Identified, analyzed, and interpreted trends or patterns in complex data sets by finding correlations and visualizing with charts.
- Utilized data visualization tools to effectively communicate business insights.
Barista
CAFÉ CREMA
06.2015 - 02.2016
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Elevated customer loyalty by using strong communication abilities to resolve customer problems.
Education
Bachelor of Business - Business Management
Singapore University of Social Sciences
Singapore11.2025
Diploma - Business Information Systems
Republic Polytechnic
Singapore05.2019
GCE ‘O’ LEVELS -
Hillgrove Secondary School
Singapore11.2014
Skills
- Business Analytics
- Website Analytics Tools
- Business Needs Analysis
- Digital Marketing
- User Analytics and Reporting
- Search Engine Optimization Practices
- Web Applications
- Digital Content Management
- Project Management
- Process Streamlining
- Proficient in Microsoft Office platforms such as Excel, Word, PowerPoint, Visio and Project
- Proficient in various programming languages such as MYSQL, Python (Wing IDE), Javascript (Eclipse), C# (NET Framework)
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Timeline
Executive, Digital Sales, Project Team
Singtel
12.2022 - 08.2023
Webmaster
Singtel
08.2019 - 11.2022
Data Analyst, Intern
GIC Private Limited
03.2018 - 07.2018
Barista
CAFÉ CREMA
06.2015 - 02.2016
Bachelor of Business - Business Management
Singapore University of Social Sciences
Diploma - Business Information Systems
Republic Polytechnic
GCE ‘O’ LEVELS -
Hillgrove Secondary School
Similar Profiles
Sebastian ChackoSebastian Chacko
Senior Associate Satellite Engineer at SingtelSenior Associate Satellite Engineer at Singtel
NEELIM GOSWAMINEELIM GOSWAMI
People & Culture Manager at SingtelPeople & Culture Manager at Singtel
Sneaiha SaravananSneaiha Saravanan
Singtel at SingtelSingtel at Singtel