Xiaomai Zhang

• Led brand, PR, and go-to-market strategy for an AI-driven clinical development company, aligning marketing directly with BD pipeline and revenue goals
• Built a case-driven growth model (Case → Credibility → Pipeline → BD), shifting from awareness to conversion-focused enterprise growth
• Developed a scalable case asset system, turning client work into reusable assets across sales, content, and industry channels
• Established HopeAI’s positioning in AI-powered clinical development, including AI teammates and regulatory-grade evidence workflows
• Drove industry visibility through PMWC, ASA webinars, and scientific communications, converting events into qualified leads and partnerships
• Supported enterprise sales by translating technical capabilities (e.g., SynthIPD, PURE Evidence) into decision-maker-ready narratives
• Contributed to early market credibility, client acquisition, and pipeline expansion across pharma and biotech

• Managed 200+ high-profile influencer network

• Built ongoing 100K+ persona
  • Generated consistent 5-figure monthly revenue
  • Negotiated brand partnerships independently

Conducted demographic and behavioral analysis of immigrant senior market segment to assess healthcare program accessibility
• Analyzed recurring enrollment friction points impacting approval rate and user retention
• Managed 200+ case pipeline; tracked completion, rejection, and resolution metrics
• Produced internal insight reports informing outreach positioning and stakeholder coordination
• Improved operational efficiency across benefits processing workflows

• Led funding opportunity research and strategic market scanning across federal, state, and private grant ecosystems
  • Translated policy language into positioning narratives for funding alignment
  • Conducted data-driven analysis of workforce gaps and community demographics
  • Supported development of growth strategy tied to $2M+ secured funding
  • Designed impact reporting framework to communicate program ROI

Led brand positioning and global marketing strategy across 2C and cross-border channels

• Integrated ESG positioning into core brand architecture to differentiate in saturated wellness market • Designed employment-linked production model supporting 100+ flexible workforce roles • Translated social impact into measurable brand equity and customer loyalty drivers • Conducted behavioral consumer analysis informing product messaging and channel prioritization

• Led a successful brand repositioning campaign to target a new demographic, resulting in a 30% increase in brand awareness and 30% boost in consumer perception of brand relevance.
• Secured $30K in sponsorships within one month to fund events, directly contributing to increased brand visibility and engagement.
• Generated significant customer traffic through strategic pop-up shop initiatives in California, Irvine.
• Achieved growth of 3000 followers on social platforms within two months
• https://www.instagram.com/pinkpower_413/: https://pinkpowerforever.com
• Built influencer acquisition engine (100+ creators)
  • $5K daily revenue peak
  

• Award-winning multimedia journalist and filmmaker focusing on social documentary storytelling.
  
  • Directed and produced documentary on first-generation immigrants in Shanghai
  • Awarded First Prize (Multimedia Category), Duke Kunshan Film Competition
  • Received Best Journalist & Director Award
  • Recognized in UCLA Digital Filmmaking Program competition
  • Conducted in-depth social investigative interviews and documentary reporting
  
  Focus: Social narrative construction, visual storytelling, investigative journalism.