Xiang Ming Seah
Product Marketing
Summary
Adept at driving product innovation and market growth, I leveraged product analytics and strategic road mapping at Samsung to introduce groundbreaking products like the Samsung Bespoke. Collaborative approach and keen market insight have consistently enhanced product portfolios and revenue potential, demonstrating a unique blend of analytical prowess and team leadership.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
Work History
Head of Product (MDA)
Mayer Marketing Pte Ltd
12.2023 - Current
- Collaborated with sales and marketing teams to develop go-to-market strategies that maximized revenue potential.
- Drove adoption of best practices for project management within organization as whole by introducing standardized processes and documentation methods.
- Conducted market research to identify new opportunities for growth, leading to introduction of successful new products.
- Regularly reviewed competitor offerings to ensure our products remained at forefront of industry trends and innovations.
- Build and plan for current and future product line-up for both Singapore & Malaysia market
- Set direction and goal for each category and lead to achieve goals
- Categories handled including: Built-in appliances, Refrigerator, Washing machine, Chest freezer, Water heater and Wine Chiller
Product Manager
Samsung Electronic Singapore Pte Ltd
05.2022 - 12.2023
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
- Coordinated project planning and execution with team members and team leads.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Communicated effectively with team members to deliver updates on project milestones and deadlines.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Responsible for Go-To-Market strategies to develop and growth each category segments
- Analyze competitors' product strategy and counter action plan
- Created Samsung Bespoke and planned collaboration between Samsung & Disney designed refrigerator
- Link up with B2B sales (private developers) for business planning and development
- Business planning for online and offline sales including promotion, channel penetration and product strategies
Trade & Retail Market Analyst
Samsung Electronic Singapore Pte Ltd
08.2018 - 05.2022
- In charge of analyzing Singapore market for home appliances (Refrigerator, Washing Machine, MWO & Vacuum cleaner)
- Responsible for planning retail strategy including store display and competitors' in-store strategy
- Report weekly to management on sell-out result and analyzing performance issue
- Lead discussion with product managers and sales on product performances and provide solutions
- Reduced costs by streamlining market research processes for efficient data gathering and reporting.
- Collaborated with cross-functional teams to implement successful product launches and campaigns.
- Streamlined data collection processes for enhanced efficiency and accuracy in market research.
- Increased market share by conducting in-depth competitor analysis and identifying emerging trends.
Regional Marketing Executive
Sharp-Roxy Singapore Pte Ltd
11.2015 - 07.2018
- In charge of Home appliances (TV, Refrigerator, Washing Machine, Air Conditioner, kitchen appliances & Vacuum cleaner for emerging countries in SEA region (including Singapore).
- Planned monthly PSI forecast with business planning and sales team
- Responsible for marketing communication and activities
- Lead product launches and provide training to sales
- Prepare Go-To-Market strategy for each countries for newly launch models
- Conduct market research and strategize product roadmap
- Skilled at working independently and collaboratively in a team environment.
Regional HQ Marketing (SEA)
Sony Electronics (S'pore) Pte Ltd
02.2012 - 10.2015
- Responsible for forecast planning (PSI) and inventory check on weekly basis
- Planned sales forecast and report sales result to management weekly
- Planned product line-up for the regional and monitor execution for pre-launch, launch and post-launch strategy
- Boosted brand awareness through the development and execution of targeted marketing campaigns.
- Coached PM for each countries on best practices for regional marketing initiatives, contributing to their professional growth within the company.
- Enhanced regional marketing strategies by conducting extensive market research and competitor analysis.
- Developed compelling content for various marketing materials such as brochures, newsletters, and websites to drive customer interest.
Education
Bachelor of Business - Marketing
SIM - Royal Melbourne Institute of Technology
Singapore 09.2009 - 09.2011
High School Diploma -
Ngee Ann Polytechnic
Singapore 07.2004 - 07.2007
Skills
Product analytics
Product Roadmapping
Product Portfolio Management
Pricing strategy
Data-driven decision-making
Forecast Planning (PSI)
Product Vision and Strategy
Business Planning
Accomplishments
Launched Samsung Bespoke and collaboration with Disney. Grew Samsung French Door Refrigerator in the market
Awarded Samsung DA Division Best Employee award in 2021 and 2020
Represented Sharp Singapore for Management trainee in Shenzhen. Grew Sharp Refrigerator and Washing Machine for Singapore in 2016
Timeline
Head of Product (MDA)
Mayer Marketing Pte Ltd
12.2023 - Current
Product Manager
Samsung Electronic Singapore Pte Ltd
05.2022 - 12.2023
Trade & Retail Market Analyst
Samsung Electronic Singapore Pte Ltd
08.2018 - 05.2022
Regional Marketing Executive
Sharp-Roxy Singapore Pte Ltd
11.2015 - 07.2018
Regional HQ Marketing (SEA)
Sony Electronics (S'pore) Pte Ltd
02.2012 - 10.2015
Bachelor of Business - Marketing
SIM - Royal Melbourne Institute of Technology
09.2009 - 09.2011
High School Diploma -
Ngee Ann Polytechnic
07.2004 - 07.2007
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