Summary
Overview
Work History
Education
Accomplishments
Timeline
Generic
Xena Chen

Xena Chen

Account Director
Singapore

Summary

Experienced sales specialist with 8 years of success in the Telecommunications and Internet industry. Recognized by C-level clients for outstanding customer and account engagement. Proficient in delivering comprehensive Data solutions, including MPLS, SD-WAN, and IP Transit domains.
My natural sales instinct, coupled with proven interpersonal skills, positions me as a trusted partner in building relationships across teams and stakeholders. As a highly organized and results-driven professional, effective time management is a key aspect of my approach. Fluent in English, Chinese, Spanish, and Catalan, I facilitate seamless communication across diverse backgrounds.

Overview

7
7
years of professional experience

Work History

Account Director, Channel Sales

Expereo
03.2023 - Current
  • Account management: oversee a portfolio of 10 channel partners, including both Tier 1 and Tier 2, fostering robust relationships and delivering ongoing support to ensure partner success
  • Revenue optimization: identify opportunities for upselling and cross-selling of products and services
  • Product support: provide product training and dedicated sales support to channel partners and enhancing their product knowledge
  • Liaison and issue resolution: act as a key liaison between partners and internal teams, ensuring prompt issue resolution and maintaining high levels of customer satisfaction.

Senior Sales Manager

GOIP Business Solution PTE (Under GOIP Group)
12.2020 - 02.2023
  • Led and guided new account managers in sales procedures, ensuring smooth integration sales team and adoption of best practices
  • Identified, cultivated, and explored new untapped business opportunities within European and Japanese markets, contributing to organization's growth strategy
  • Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings
  • Evaluated costs against expected market price points and set structures to achieve profit targets

Global Sales and Business Development Manager

GOIP Aula LTD (Under GOIP Group)
02.2017 - 11.2020
  • Advanced from Sales and Marketing Intern to the Enterprise Sales team for 6 months and eventually transferred to the International Business team as the first sales member, leading the wholesale/carrier business
  • Proactively identifying, developing, and securing new business opportunities, successfully onboarded global customers
  • Fostering robust relationships and implementing tailored sales strategies attuned to regional nuances
  • Acted as the central point of contact in the sales cycle, overseeing seamless communication and coordination among teams
  • Crafted strategic commercial and technical proposals, ensuring a thorough and effective sales process
  • Increase partner expansion: identified new services and initiated collaboration with potential strategic suppliers, contributing to the company's global network expansion
  • Led partner expansion initiatives by identifying new services and initiating collaborations with potential strategic suppliers, resulting in a substantial contribution to the company's global network expansion
  • Actively represented the company at industry events, cultivating excellent client relationships and expanding professional network within the industry community.

Education

Chinese Economics and Business Program -

Fudan University
Shanghai
01.2016 - 2017.01

East Asian Studies Bachelor Degree -

University Autonomous of Barcelona
Barcelona
01.2012 - 2016.01

Chinese studies and International Relations -

National Taiwan University
Taipei
01.2014 - 2015.01

Accomplishments

  • Achieved Top Sales in 2019, surpassing KPI with a contract value exceeding USD 1 million for new business in Mainland China services.
  • Led end-to-end client acquisition for five of the largest clients in GOIP's portfolio, from prospecting to onboarding, within the 4-month timeframe.
  • Successfully introduced five new strategic partners, facilitating GOIP's expansion into Japan, South Korea, and the UK, resulting in a 30% cost saving compared to regional competitors.
  • Established strong alliances by introducing key decision-makers to GOIP's management through networking, significantly influencing the company's success in project bids and tenders.
  • Successfully concluded over 400 projects, spanning Alibaba Cloud Web Server Hosting, SAAS Optimization, Cross-border Connectivity, SD-WAN Solutions, and Managed Services.
  • Successfully executed WAN solutions projects for multiple sites catering to the requirements of foreign government entities in both Mainland China and Hong Kong.

Timeline

Account Director, Channel Sales

Expereo
03.2023 - Current

Senior Sales Manager

GOIP Business Solution PTE (Under GOIP Group)
12.2020 - 02.2023

Global Sales and Business Development Manager

GOIP Aula LTD (Under GOIP Group)
02.2017 - 11.2020

Chinese Economics and Business Program -

Fudan University
01.2016 - 2017.01

Chinese studies and International Relations -

National Taiwan University
01.2014 - 2015.01

East Asian Studies Bachelor Degree -

University Autonomous of Barcelona
01.2012 - 2016.01
Xena ChenAccount Director