Woo Gim Shing (Gilbert)
Summary
Professional managerial candidate with deep understanding of operational excellence and team leadership. Proven ability to drive growth and enhance productivity through strategic planning and effective resource management. Emphasizes collaboration and adaptability to meet organizational goals, showcasing excellent problem-solving and decision-making abilities.
Overview
29
29
years of professional experience
Work History
Chief Commercial Officer
LG Container Lines Pte Ltd
04.2025 - 12.2025
- Oversaw commercial and operational management of NVOCC liner business across Asia and Middle East.
- Executed strategic reforms to expand business network coverage and foster partnerships.
- Assessed agency locations for conversion to joint venture or branch office to enhance operational efficiency.
- Business unit closed, moved to Thailand
General Manager, SOC & Customer Engagement
RCL Feeder (S) Pte Ltd
01.2024 - 03.2025
- Developed and implemented comprehensive sales and marketing strategies to enhance SOC presence in Asia, ISC, and Middle East.
- Developed and optimized sales and marketing protocols to ensure operational efficiency and target achievement.
- Led HQ SOC and local SOC sales teams in collaborative efforts to meet organizational goals and performance targets.
- Conducted regular travel to international locations for direct engagement with SOC customers, including MLOs and NVOCS, to gain insights into supply chain challenges.
- Directed initiatives to achieve 30% growth in SOC laden volume between FY2023 and FY2024.
- Spearheaded initiatives to enhance fixed slot purchases and structured deals by 25% between FY2023 and FY2024.
- Spearheaded operational strategies to optimize service efficiency and elevate customer satisfaction.
Vice President – Trade & Network
Transliner (S) Pte Ltd
11.2020 - 12.2023
- Set annual business strategy and mission together with CEO & Board of Directors
- Overall profit & loss responsibility for entire Liner network coverage.
- Constantly achieve Sales volume and revenue target through good customer management and new sales lead development.
- Develop new service network coverage for both NVOCC and Forwarding division in Asia and Middle East.
- Champion agency setup/changes and convert selected agencies to JV partnership or own office. This initiative led to improved local revenue and operational efficiency
- Develop good connections with vendors (container leasing companies, feeders/carriers & container depots) to increase business opportunity.
- Implement IT system, control measures, policy & report format to improve trade work & equipment management efficiency
- Lead a team of 6 Trade Managers, 3 Sales Managers and 7 Inventory personnel.
Director, East Asia Hub
X-Press Feeders (Sea Consortium Pte Ltd)
03.2002 - 10.2020
- Set annual business direction with Senior Management team. Attend regular EXCO meetings.
- Develop and maintain Trade & Services covering North Asia, South East Asia and India Sub-Continental
- Lead a team of 10 dedicated and professional Trade Managers, covering more than 30 network services
- Managed overseas agent performance and optimized setups to support East Asia business objectives.
- Cultivated strong business relationships with main line operators (MLO), NVOCS, and trade associates across middle and senior management levels.
- Oversaw profit and loss management for East Asia hub, driving revenue growth and implementing cost optimization strategies.
- Investigated market trends to support informed strategic decisions and pinpoint areas for business expansion.
- Developed and implemented performance metrics aimed at enhancing team effectiveness and promoting ongoing improvement.
General Manager, South Asia
X-Press Feeders
02.2011 - 02.2016
- Liaise with Ports/Terminals to achieve constructive Incentive scheme and deliver high level Operational Efficiency
- Lead a team of 6 experienced Trade Managers to achieve profitability for entire South Asia Hub
- Attend Asian Feeder Discussion Group Forum to discuss & address common trade related issues
- Analyzed market trends to inform strategic decision-making and resource allocation.
- Led operational strategies to enhance efficiency across multiple departments.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
Assistant Trade Manager to Senior Trade Manager
X-Press Feeders
03.2002 - 02.2011
- Achieved effective trade function execution through strategic management of service costing, profit and loss simulations, capacity management, scheduling, vessel chartering, bunkering, agency management, business development, and pricing policy.
- Assisted hub director and GM in strategic planning to meet individual trade and service budget objectives.
- Supervised and guided junior trade managers to foster professional development and operational efficiency.
- Analyzed and improved operational processes, resulting in enhanced service delivery across various regional locations.
From Management Trainee to Senior Sales Executive
Pacific International Lines (S) Pte Ltd
06.1997 - 01.2002
- Job rotation training at various department for 1+ year, including Trade, Operation, Equipment, Document, Customer Service, Agency and Sales, Depot.
- Assisted corporate marketing team in managing key client relationships since 2000. Supported efforts to secure 2-3 new corporate customers annually. Collaborated with team members to service clients with million-dollar freight revenue contracts.
- Focused on servicing and expanding customer base for reefer and special equipment, contributing to overall business growth.
Education
Bachelor Degree - Business Studies, Marketing, Hospitality
Nanyang Technological University
SingaporeSkills
- Collaborative team management
- Staff development
- Analytical strategy development
- Sales and negotiation proficiency
- Supplier relationship management
- Budget management expertise
- Strategic agency oversight
- Staffing solutions
- Effective presentation skills
- Business growth initiatives
- Agency operational setup
Timeline
Chief Commercial Officer
LG Container Lines Pte Ltd
04.2025 - 12.2025
General Manager, SOC & Customer Engagement
RCL Feeder (S) Pte Ltd
01.2024 - 03.2025
Vice President – Trade & Network
Transliner (S) Pte Ltd
11.2020 - 12.2023
General Manager, South Asia
X-Press Feeders
02.2011 - 02.2016
Assistant Trade Manager to Senior Trade Manager
X-Press Feeders
03.2002 - 02.2011
Director, East Asia Hub
X-Press Feeders (Sea Consortium Pte Ltd)
03.2002 - 10.2020
From Management Trainee to Senior Sales Executive
Pacific International Lines (S) Pte Ltd
06.1997 - 01.2002
Bachelor Degree - Business Studies, Marketing, Hospitality
Nanyang Technological University
Professional Courses Attended
- High Performance People – Leadership Skill by London Business School
- B2B Professional Selling by JP Amlin
- Basic Principles of Ship broking And Chartering by Singapore Shipping Association
- Win-win Negotiation in Shipping by Yim Choong Chow (Training Workshop)
- Advanced Selling Technologies by Yim Choong Chow (Training Workshop)
- Handling Shipping Disputes by Singapore Shipping Association
- Managing Difficult Customer Situations by PTP Management Consultants