Wong Weei Hoe Daniel

• Generated new business with marketing initiatives and strategic plans.
• Negotiated and closed long-term agreements with new distributors in assigned territory.
• Expand distribution points by identifying new business opportunities and cultivating strong relationships with key decision makers.
• Crafted tailored solutions for clients by thoroughly analyzing their specific challenges.
• Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.
• Monitored market trends and competitor activities to identify areas of potential opportunity.

My Success Story

• Reducing market return from 2.7 Mil to 1 Mil by introducing Ullage System, GT Pen. Malaysia in 2019.
• Being promoted as Senior BDM in 2020 to cover ISM on sales operation inclusive of 13 appointed distributors in Pen. Malaysia with 3 direct report ( RSM - Southern, East Coast and Northern) with monthly turnover of 10.8 Mil.
• Terminated 2 distributors ( Seremban and Melacca) in 2020, consolidate Southern from 3 to 2 as assigned distributors. Cost saving is maximized.
• Successfully introduce the first Distributor Management System for DSG in 2020 by appointing software provide, Maslog.
• Minimized off-line sales gap during MCO by increasing GT on-line business, sales volume grown from RM20k to RM200k per month in 2021.
• Successfully merged Central Distributor from 4 to 3 with area demarcation of 3321 outlets in 2023.
• Co-work with Trade Marketing, successfully launched a new DMS for Unicharm in 2024 Oct by appointing software provider, Mforce.

• Managing Distributor Business (GT) for total Central and East Coast as a Region, overseeing 7 appointed Distributors.
• YTD Dec18 Central + EC grown by 32.08% (Central: 20.79%, EC 11.29%) vs PY Primary Sales
• YTS Dec18 Central + EC grown by 33.02% (Central: 18.65%, EC: 14.37%) vs PY Secondary Sales.

I was promoted twice in Wipro Unza and the latest promotion was in April 2016 to become Associated Regional Sales Manager (A.RSM) taking charge of entire Central region (Selangor/Kuala Lumpur & Negeri Sembilan) for the General Trade and Local Modern Trade entity. I also entrusted with the key responsibility of Central Warehouse where delivery transaction includes not only my own business channel but also all DC Window Key Account.

• My key deliverable in the business and position is to drive growth and expansion to the GT (Distributor), HTO (Direct Account), Chain Store (Speed Mart 99, 7 Eleven, Felda) which accounted for RM67 million per annum; approximate 16% of total company business and 27% of total GT business (WM)
• I manages entire Central Warehouse operation and workforce that consisted of 52 workers (warehouse) and a team of Sales Support Clerk.
• Cross functioning with Marketing / Trade marketing for business improvement such as business expansion plan and model. A regional program was developed in Q1 and Q2 to enhance distribution and business growth. (CJ/ Manjaku, Safi/ 7 Eleven )
• Deliberates with Finance on Spend management, Account Receivable and resolving potential Account Disputes for better monitoring of overall spend that lead to better profitability.

• Assigned by the company as a National Trainer for new employment (Sales - GT) and the training was designed program has conducted to all Supervisory level and above.
• · Total 7 new employments were trained in 2014 – 2016. ( 2 x GTSE - North, 2 x AASM – North & South, 2 x GTSS – Central, 1 x Management Trainee - Central)
• Consolidation of Central GT 1 and Central GT 2 to become Central GT, July 2015. Initiative to take charge of entire Central with insufficient operation support and yet Central Gt grown by 5% at the end of the financial year.
• System Management – Distributor Management System (DMS) being introduced to Wipro Unza GT Channel in August 2014. Central as a first region in the country selected for DMS implementation, it was first installed in YL Seremban, Negeri Sembilan.
• A Distributor who has been underperformed and incorporative continuously in the past 17 years has been terminated in January, 2016 after the merge of Central 1 & 2.

• Post business familiarization, first assignment was to terminate underperformed Distributor in Central
• Worked to evaluate distributor change need and as a result, Lim Soon Huat Agency (Kepong) was appointed “officially” in August 2013 and has grown tremendously since appointment.
• Managing 3 Distributors in Central 2 with annual target of 12 million.
• Central 2 behind target by 2% in 2013 and grew by 13% compared PY.
• Incremental sales driven by outlet expansion in Central from 1293 to 1385 with initiative of New Outlet Recruitment Program.

• As an Assistant Area Sales Manager in Super Food Marketing S/B, opportunities given to explore in new area, Negeri Sembilan by dealing with Distributor WH Maju.
• Actively participate in Sales & Marketing (Super Food Singapore) discussion to have clear and concise understanding business objectives as well as to contribute ideas and suggestions through gathering market and competitors’ information.
• Introduced Central Regional program called Super Chinese Medical Hall (SCMH) was developed in May 2012. SCMH was specifically designed to improve product awareness and also to retain unswerving loyalty in between Super Market and CMH.

• As a Key Executor for GT business in Central which consist of 3 Distributors with annual turnover of 7,080 Mil
• Overseeing total Central business both GT & Horecca
• Asset Management: Freezer management; maintaining losses below 2% of freezer placement, total 1317 units in Central.
• Self-initiative: Designed and conduct Regional Sales Training Program – 7 Steps basic selling procedure

• Annual contribution RM7.2 million
• Plan & achieve assigned budget, establish new customers & retain existing customers through high standard of quality service
• Servicing GT Key Account (33 outlets) which contributes 23% of total business
• Being selected by ULM as committee for “Perfect Store”
• Business expansion into others channel such as pharmacies and convenient store
• To develop and maintain a highly motivated and competent distributor’s sales team by fostering a good working relationship with the salesman through guidance and ongoing coaching as well as providing appropriate supports.