Wong Sing Yin (Vivian)
Singapore
Summary
Dynamic and dedicated professional specializing in WhatsApp and TikTok marketing solutions to help Singapore SMEs upskill and achieve digital transformation. Experienced in guiding business owners and learners of all levels with patience, empathy, and practical strategies tailored to their needs. Skilled at simplifying complex digital tools, creating engaging campaigns, and mentoring SMEs to improve customer engagement, streamline operations, and drive sales growth. A strong communicator and team player, committed to empowering others to succeed in today’s digital landscape.
Overview
12
12
years of professional experience
Work History
Senior Business Development Manager
SME Marketing Solutions Pte Ltd
11.2022 - Current
- Designed and delivered tailored lesson plans to upskill SME mentees.
- Trained, coached, and motivated teams to achieve business goals.
- Guided SMEs in leveraging WhatsApp solutions and digital tools for customer engagement and efficiency.
- Organized and facilitated TikTok training courses; assisted learners with hands-on practice and content strategies.
- Brainstormed and executed marketing campaigns to boost retention and sales.
- Provided consultations on digital transformation strategies for SMEs.
- Built strong client relationships with impactful first impressions and ongoing support.
Customer Service Executive
Korea Artiz Studio
06.2022 - 11.2022
- Modified and refined offerings and operational practices to meet changing customer requirements.
- Tracked results of various promotional campaigns by gathering feedback from customers and recommended areas of improvement.
- Described product and service details to customers to provide information on benefits and advantages.
- Provided company information to customers upon inquiry and answered questions via phone, email or online chat.
Customer Service Officer
Enagic Singapore Pte Ltd
08.2020 - 05.2022
- Assisted customers with enquiries, orders, and account updates.
- Handled high daily customer volume with focus on satisfaction.
- Resolved complaints quickly to improve customer experience.
- Promoted company brand and unique offerings through service.
- Collected feedback and suggested improvements to processes.
- Managed cash drawers, deposits, and daily operations smoothly.
Retail Sales
Telestation Interform Pte Ltd
10.2019 - 07.2020
- Attend customer as a Starhub representative to deliver excellent customer service
- Greeted customers and helped with product questions, selections and purchases.
- Maintained clean sales floor and straightened and faced merchandise.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Answered questions about store policies and addressed customer concerns.
- Informed customers of current store promotions to encourage additional sales purchases.
- Balanced and organized cash register by handling cash, counting change and storing coupons.
Sales & Marketing Executive
I-Deco Enterprise Sdn Bhd
10.2016 - 08.2019
- Coordinated and updated company website with latest products.
- Assisted customers in product selection and provided quotations.
- Sourced new products and liaised with designers and suppliers.
- Managed client meetings, follow-ups, and project coordination.
- Ensured timely delivery of orders and resolved discrepancies.
- Handled company accounts: invoices, cheques, vouchers, and payments.
- Conducted site visits for ad-hoc project needs.
- Increased sales and profits through proactive strategies and training.
- Maintained records of sales, returns, and inventory.
- Built strong rapport and lasting relationships with customers.
Sales & Marketing Executive
Frixcis Design
02.2015 - 09.2016
- Conducted sales calls and client meetings to assess exhibition booth needs.
- Prepared proposals, obtained quotations, and issued invoices.
- Ensured events/projects were delivered on time, within scope, and on budget.
- Coordinated with designers, contractors, and vendors for customized booths and conference setups.
- Managed on-site operations, including setup, logistics, and troubleshooting.
- Maintained strong client relationships for repeat business and referrals.
- Supported marketing activities: campaigns, social media, and event branding.
- Collected post-event feedback and prepared reports to improve service.
Intern
Marctensia Sdn. Bhd
01.2014 - 05.2014
- Handling phone call
- Establish Event proposal
- Assist in Event operations
Education
Diploma - Events Management
Berjaya University College of Hospitality
08.2014
Skills
- Microsoft Word, Excel, PowerPoint (Advanced)
- Social Media Strategy (TikTok, WhatsApp, Facebook, Instagram
- Content Creation & Campaign Planning
- Training and mentoring
- Problem-Solving & Adaptability
- Business development and planning
- Content Creation & Campaign Planning
- Event & Workshop Coordination
Languages
Chinese (Mandarin) - Advanced (C1)
Advanced (C1)
English - Advanced (C1)
Advanced (C1)
Malay - Upper intermediate (B2)
Advanced (C1)
Chinese (Cantonese) - Intermediate (B1)
Upper intermediate (B2)
Freelance Experience
- Light Sensation (MAEPS) - Cashier - 2016
- U mobile product launching (Berjaya Time Square) - Promoter - 2015
- Kinnow juice (Bangsar Village) - Promoter - 2015
- Hoe Huat Grand Opening (Emcrop Strand Mall) - Usher - 2015
- Maxis manager meeting (Sepang) - Event Crew - 2015
- SK–II Roadshow (Pavillion) - Event Crew - 2014
- Mogsec 2014 - Registration - 2014
- Perfume: PacoRabanne - Sampling girl - 2014
- KL Hijab Fair 2014 (PWTC) - Registration - 2014
- Defense of Service Asia 2014(PWTC) - Registration - 2014
- DIGI Awards Dinner (Sunway Convention Centre) - Registration - 2014
- On Sales.Biz Launch (Palace of Golden Horses Ballroom) - Registration - 2014
- S.P.E.E.D 2014 (SetiaAlam Convention Centre) - Registration - 2014
- Sk-II Private Event (KLCC) - Usher - 2014
- SKII Private Event (Mid Valley) - Usher - 2014
- School of X event - Registration - 2013
- U.O.X event - Usher - 2013
- Think of Google Conference - Registration - 2013
- Women Deliver 2013 Conference (PWTC) - Registration - 2013
- Wedding Dinner (Shangri–la Hotel, KL) - Waitress - 2013
- Wedding Dinner (The Royale Chulan Hotel, KL) - Waitress - 2013
- 4th Global entrepreneurship summit 2013 - Registration - 2013
Timeline
Senior Business Development Manager
SME Marketing Solutions Pte Ltd
11.2022 - Current
Customer Service Executive
Korea Artiz Studio
06.2022 - 11.2022
Customer Service Officer
Enagic Singapore Pte Ltd
08.2020 - 05.2022
Retail Sales
Telestation Interform Pte Ltd
10.2019 - 07.2020
Sales & Marketing Executive
I-Deco Enterprise Sdn Bhd
10.2016 - 08.2019
Sales & Marketing Executive
Frixcis Design
02.2015 - 09.2016
Intern
Marctensia Sdn. Bhd
01.2014 - 05.2014
Diploma - Events Management
Berjaya University College of Hospitality
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