WONG MINHUI PAMELA

Accountable for delivering the Singapore Cluster regional business budget through building and executing Territorial Sales Plans across segment ownership of key verticals Pharmaceuticals , Biotechnology, Chemical, F&B, Semicon and Academia

• Directed and guided a sales team of 3 sales engineers and 2 inside sales executives
• Overseeing channel partner relationships; exceeded revenue targets YoY for the past 3 years - 5% (Y2020), 10% (Y2021), 20% (Y2022)
• Manages a team of 3 (2 sales engineers and 1 inside sales executive)
• Develops and implements sales plans for targeted penetration of strategic markets
• Conducts training programs to educate sales engineers on sales processes and product solution and capturing competitor’s market share.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
• Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
• Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
• Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
• Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
• Collaborated with marketing teams to create targeted promotional campaigns, driving customer engagement and sales growth.
• Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
• Established metrics-driven sales culture, setting clear performance indicators and regularly reviewing progress.
• Expanded market share by identifying and penetrating untapped markets.
• Delivered consistent results against quarterly targets by monitoring KPIs closely and adjusting tactics as needed.
• Managed and motivated sales team to increase revenue 10% CAGR in 6 years.
• Collaborated with service, marketing, and management teams to develop solutions and accomplish shared objectives.
• Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.

• Manages team of 3 (2 sales engineers and 1 inside sales executive)
• Develops and implements sales plans for targeted penetration of strategic markets
• Conducts training programs to educate sales engineers on sales processes and product solution and capturing competitor’s market share
• Using advanced CRM (Salesforce) to manage team’s pipelines, opportunity win/lose ratio, visit counts, discount level and to manage marketing campaigns effectiveness
• Key account manager for pharmaceutical and chemical companies.

• Accountable for product sales of analytical balances, titrators, density/refractometers, pH/conductivity/dissolved oxygen, melting/dropping point instruments and their respective software
• Proficient in after sales product training, troubleshooting and seminar presentations
• Spearheaded corporate efforts to penetrate new segments with new product sales
• Increased sales in undeveloped segments by more than 20%
• Responsible segments include pharmaceutical, petrochemical, academic institutions, testing laboratories, contract research organizations, flavor & fragrances and F&B companies
• Strong relationship building skills for acquiring new customers and retaining existing client base
• Demonstrated ability to win over customers who previously have strong preference for competitor's instruments
• Displays creativity for marketing campaigns which run on quarterly basis.
• Managed complex technical projects from initiation to completion, ensuring timely delivery and client satisfaction.
• Implemented innovative lead generation tactics which resulted in an expanded pipeline of potential customers.
• Increased sales revenue by identifying new market opportunities and implementing targeted sales strategies.
• Worked closely with internal departments such as finance, legal, and logistics to ensure smooth transactions for clients during the sales process.
• Exceeded annual sales targets through diligent prospecting, relationship-building, and closing of key deals.

• Accountable for product sales of analytical balances, titrators, density/refractometers, pH/conductivity/dissolved oxygen, melting/dropping point instruments and their respective software
• Proficient in after sales product training, troubleshooting and seminar presentations
• Spearheaded corporate efforts to penetrate new segments with new product sales
• Increased sales in undeveloped segments by more than 20%
• Responsible segments include pharmaceutical, petrochemical, academic institutions, testing laboratories, contract research organizations, flavor & fragrances and F&B companies
• Strong relationship building skills for acquiring new customers and retaining existing client base
• Demonstrated ability to win over customers who previously have strong preference for competitor's instruments
• Displays creativity for marketing campaigns which run on a quarterly basis.

• Securing equipment purchase orders from accounts that has no purchase activities over the last 5 years
• Managing assigned sales accounts and ensuring all technical and commercial matters are managed
• Integrating account strategy effectively within division and support groups
• And lastly, developing strong relationships with key contacts of assigned accounts
• Timely achievement of sales targets, identifying new sales opportunities and developing new business contacts
• Conducting product and sales presentation to customers and providing quality post-sales customer’s support
• Generating monthly sales and forecast report
• Conducting relevant market surveys as well as price, delivery, technical specifications and other sales-related negotiations
• Communicating with customers to gather market intelligence to provide better insights to facilitate ATE sales business management and development
• List of customers include various Fabless companies and OSATs.