Tableau
WONG KAI YU
Singapore
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
4
4
Certifications
4
4
years of post-secondary education
4
4
years of professional experience
2
2
Languages
Work History
Marketing Specialist
Toyota Motor Asia Pacific Pte Ltd
12.2017 - Current
- Product Marketing
- Managed digital and traditional Toyota Myanmar marketing projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
- Chief coordinator of best local performing online New SUV launch event (420K views): https://fb.watch/1N_1DFN8zF/
- Generate effective marketing assets for nationwide dealers’ usage.
- Traveled to Myanmar to analyze actual customer profiles and behaviors.
- Spearheaded the utilization of Facebook and Google analytics for proactive adjustment of marketing strategies.
- Close coordination with new Distributor on sales planning and stocks management as well as plant side for supply allocation.
- Branding
- Trans-border marketing event experience in Myanmar including Dream Car art contest and Yangon International Motor Show.
- Chief Coordinator of Toyota Myanmar Dream Car Art Contest in 2018-2020: Over 6,000 cumulative artworks nationwide collections.
- Supported annual Yangon International Motor Show for booth coordination, brand communications and sales operations.
- Boosted brand awareness by establishing strong web and social media presence- Clinched 2019 Myanmar Brand of the Year Award.
- Budgeting
- Annual budget planning and reviewing base on company’s financial status, annual marketing plan and sales planning.
- Initiated budget support policy for new Distributor based on trade route, internal management way of thinking and finance policy.
Digital Marketing Intern
Bridging Growing Careers
, Singapore
05.2016 - 08.2016
- Planned and executed all web and social media campaigns. Achieved LinkedIn’s top 25 most socially engaging social media award in 2016
- Identified trends and insights in recruitment industry and presented findings to senior management.
Business Developer Intern
ANCILEO PTE LTD
, Singapore
05.2015 - 08.2015
- Conducted market research on the airline, e-commerce, tour groups and insurance companies in Asia Pacific region to define market potential
- Proactively supported management by collating research findings for presentation to investors.
Education
Degree - Economics and Second, Marketing
SINGAPORE MANAGEMENT Of UNIVERSITY
01.2013 - 01.2017
Skills
Digital Marketing
undefinedCertification
Hackwagon Certification for Introduction to Python Programming (Distinction)
Affiliations
Singing, Acoustic Guitar, Cycling and Traveling
Software
Python
Google Analytics
Microsoft Excel
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Interests
Singing
Guitar
Timeline
Hackwagon Certification in Data Analytics with Python (Distinction)
10-2020
Infotech Academy NICF- Data Visualization with Tableau
09-2020
LinkedIn Excel Data Visualization (Certificate of Completion)
06-2020
Hackwagon Certification for Introduction to Python Programming (Distinction)
04-2020
Marketing Specialist
Toyota Motor Asia Pacific Pte Ltd
12.2017 - Current
Digital Marketing Intern
Bridging Growing Careers
05.2016 - 08.2016
Business Developer Intern
ANCILEO PTE LTD
05.2015 - 08.2015
Degree - Economics and Second, Marketing
SINGAPORE MANAGEMENT Of UNIVERSITY
01.2013 - 01.2017
Similar Profiles
Ji JieJi Jie
Demand and Supply Specialist at Toyota Motor Asia PacificDemand and Supply Specialist at Toyota Motor Asia Pacific
Kamalshamsul AdnanKamalshamsul Adnan
Deputy General Manager at After-sales Planning And Toyota Motor Asia PacificDeputy General Manager at After-sales Planning And Toyota Motor Asia Pacific
MAHESH SALKARMAHESH SALKAR
Executive Vice President - Customer First Group at Toyota Motor Asia Pacific LtdExecutive Vice President - Customer First Group at Toyota Motor Asia Pacific Ltd