Summary
Overview
Work History
Education
Skills
Awards
Languages
Timeline
Generic

Woei Wong

Berlin

Summary

Account Manager & Project Lead with 10+ years managing international client portfolios across tech, finance, and entertainment. Skilled at building strong client relationships, driving commercial conversations, and ensuring customer satisfaction. Experienced in managing multi-market projects, budgets, and teams while identifying growth opportunities and reducing churn. Comfortable with data, reporting, and technical workflows, I thrive at the intersection of client partnership and project execution.

Overview

11
11
years of professional experience

Work History

Freelance Account Director

BlkJ Havas, Tribal Worldwide
01.2025 - Current
  • Managed accounts for tech and entertainment clients, focusing on relationship growth and customer satisfaction.
  • Led commercial discussions with clients, identifying upsell and cross-sell opportunities.
  • Prioritized and managed multiple projects, overseeing budgets, resources, and timelines.
  • Acted as main client contact—building trust through clear communication, structured updates, and proactive problem solving.
  • Oversaw a team of 8 professionals handling tech and entertainment accounts, leading integrated campaigns across digital, video, influencer, and experiential formats.

Project Integration Lead

Ogilvy/WPP OpenX for The Coca-Cola Company
06.2023 - 12.2024
  • Drove multi-market campaigns across APAC, managing senior client relationships and ensuring alignment to business KPIs.
  • Coordinated cross-functional teams (creative, media, PR, influencer) to deliver integrated programs.
  • Implemented process improvements that improved delivery efficiency and reduced risks.
  • Balanced client objectives with creative ambition, maintaining both commercial and strategic targets.

Account Director

Leo Burnett
06.2022 - 01.2023
  • Partnered with clients to align business needs with creative solutions, driving retention and expansion.
  • Led pitches and secured new scopes of work, increasing revenue from existing accounts.
  • Oversaw a team of 10 professionals managing telco and lifestyle accounts, ensuring seamless delivery across retail, OOH, and digital campaigns.

Associate Account Director

Iris
11.2021 - 05.2022
  • Oversaw a team of 6 professionals handling music, spirits, and hospitality accounts, delivering influencer-led and social-first campaigns for Spotify, Hendrick’s Gin, and IHG Hotels.
  • Owned client feedback loops and reporting, ensuring clarity, alignment, and satisfaction.
  • Strengthened long-term partnerships through cultural insights and proactive account management.

Senior Account Manager

GOVT
10.2016 - 12.2019
  • Drove acquisition and brand campaigns in fintech and lifestyle sectors, winning Gold for digital content performance.
  • Managed production budgets and schedules, ensuring projects landed on time and within scope.

Account Manager

Publicis
05.2014 - 10.2016
  • Coordinated creator partnerships and digital production across seven APAC markets.
  • Delivered campaign assets across web, social, and events for consumer tech clients.

Senior Account Executive

TBWA
05.2014 - 05.2016
  • Managed 360 campaigns for fashion and lifestyle brands, from retail activations to social content.
  • Built strong client relationships, ensuring smooth delivery and repeat business.

Education

Bachelor of Arts - Communication and Media Management

University of South Australia
Adelaide
07.2011

Skills

  • Account Growth & Retention – Building trust, reducing churn, and driving upsell/cross-sell opportunities
  • Commercial Acumen – Budget ownership, forecasting, and client revenue growth strategies
  • Relationship Management – Trusted advisor to senior stakeholders, ensuring satisfaction and long-term value
  • Multi-Market Project Leadership – Managing timelines, scope, and resources across complex accounts
  • Analytical & Data-Driven – Reporting, performance tracking, and technical workflow optimization
  • Process Improvement & Risk Management – Streamlining workflows and addressing issues proactively
  • Languages – English (fluent), German (basic, A2, learning)

Awards

Effies Awards 2023 - Gold Singapore, Led "SOBS: The Live Tracks," a real-time data-driven campaign for Singtel 5G, Gong Show 2021 – Gold, Silver, Bronze Singapore, Recognized for excellence in digital advertising and creative storytelling

Languages

English
Bilingual or Proficient (C2)
German
Elementary (A2)
Chinese (Mandarin)
Bilingual or Proficient (C2)

Timeline

Freelance Account Director

BlkJ Havas, Tribal Worldwide
01.2025 - Current

Project Integration Lead

Ogilvy/WPP OpenX for The Coca-Cola Company
06.2023 - 12.2024

Account Director

Leo Burnett
06.2022 - 01.2023

Associate Account Director

Iris
11.2021 - 05.2022

Senior Account Manager

GOVT
10.2016 - 12.2019

Account Manager

Publicis
05.2014 - 10.2016

Senior Account Executive

TBWA
05.2014 - 05.2016

Bachelor of Arts - Communication and Media Management

University of South Australia

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