Winson Lo
Head Of Sales & Marketing
Singapore
Summary
Accomplished leader with 18 years of experience in Southeast Asia's dynamic markets, including 14 years in the gaming industry. Specializes in strategic partnerships and market expansion, driving revenue growth, enhancing brand visibility, and fostering innovative IP collaborations. Skilled in aligning cross-functional teams and leveraging market insights to achieve global business objectives. Dedicated to delivering impactful partnerships that elevate brand success and commercial goals.
Overview
21
21
years of professional experience
4013
4013
years of post-secondary education
3
3
Languages
Work History
Head of Sales & Marketing
Cygames Singapore Pte Ltd
03.2024 - Current
- Establish and oversee Cygames Singapore’s operations, including market research, business planning, and expansion strategies for Mainland China and Southeast Asia.
- Build partnerships with over 80 media outlets and influencer agencies across China, Singapore, Indonesia, and Thailand, generating $2M in media exposure value.
- Lead strategic brand and IP collaborations with third-party partners, achieving 100% ROI growth on joint marketing initiatives.
- Spearhead Steam business development in China, securing partnerships with platforms like Taobao and Heybox, generating $1M in revenue within six months.
- Represent Cygames at regional trade shows (e.g., Thailand Game Show, Gamescom Asia), collaborating with PlayStation and Nintendo to enhance market engagement.
Managing Director
THQ Nordic Singapore Pte Ltd
03.2022 - 10.2023
- Founded THQ Nordic Singapore, leading market research, business planning, and talent recruitment to establish operations across Southeast Asia, Hong Kong, and Taiwan.
- Secured partnerships with over 60 media outlets and influencer agencies in Taiwan and Thailand, achieving 200 instances of media coverage within three months.
- Conducted market and competitor analysis to identify title opportunities, boosting regional market share by 15%.
- Enhanced title visibility through collaborations with PlayStation Asia, organizing press events to increase brand awareness.
Senior Regional Sales Manager
Blueair Limited
02.2021 - 01.2022
- Managed distributor partnerships across APAC, providing training and support to drive 20% sales growth, and increase brand awareness.
- Collaborated with cross-functional teams to execute marketing initiatives, promoting Blueair’s clean air solutions.
- Optimized inventory turnover within 1.5 months through trend analysis and strategic planning.
Senior Regional Sales Manager
Ubisoft Limited
11.2018 - 01.2021
- Managed digital sales operations for platforms like PSN and Nintendo e-Store, generating $3 million in revenue.
- Built strong relationships with platform owners (PlayStation, Nintendo) to maximize Ubisoft title exposure.
- Developed a streamlined reporting process, improving internal and external sales operations efficiency by 50%.
- Collaborated with New Era Cap on a third-party campaign, generating $500K in revenue.
Regional Sales Manager
New Era Cap Asia Pacific Limited
09.2016 - 05.2018
- Expanded distributor relationships in Hong Kong and Southeast Asia, growing New Era stores from 10 to 25.
- Achieved 150% revenue growth from 2016 to 2017 through strategic sales initiatives.
Business Development Manager
Dyson Singapore Pte Ltd
02.2016 - 08.2016
- Managed distributor partnerships in Hong Kong, Taiwan, and South Korea, driving 20% sales growth.
- Trained local promoters to achieve a 50% conversion rate, enhancing customer engagement.
Head of Area Management
Sony Computer Entertainment Hong Kong Ltd
01.2015 - 12.2015
- Led a team of seven across Southeast Asia, driving 15% revenue growth through strategic distributor partnerships.
- Utilized market insights to tailor strategies, enhancing consumer engagement, and brand presence.
Assistant Manager
Sony Computer Entertainment Hong Kong Ltd
07.2013 - 01.2015
- Expanded channel partner relationships, increasing PlayStation brand presence by 200% in Southeast Asia.
- Conducted consumer research to inform targeted marketing strategies, optimizing distributor inventory alignment.
Early Career Roles
Various Companies
01.2005 - 01.2013
- Held roles at Sony Computer Entertainment, Canon Hong Kong, BigboXX.com, and Imation Hong Kong, developing sales kits, conducting market research, and strengthening distributor partnerships to achieve revenue and pre-order targets.
Education
BBA - Business Administration
University of Management & Technology
Hong Kong2007
Associate of Science - Computer Studies
City University of Hong Kong
Hong Kong2005
Skills
- Strategic Partnership Management
- Go-to-Market Strategy
- Market Analysis & Consumer Insights
- Cross-Functional Collaboration
Timeline
Head of Sales & Marketing
Cygames Singapore Pte Ltd
03.2024 - Current
Managing Director
THQ Nordic Singapore Pte Ltd
03.2022 - 10.2023
Senior Regional Sales Manager
Blueair Limited
02.2021 - 01.2022
Senior Regional Sales Manager
Ubisoft Limited
11.2018 - 01.2021
Regional Sales Manager
New Era Cap Asia Pacific Limited
09.2016 - 05.2018
Business Development Manager
Dyson Singapore Pte Ltd
02.2016 - 08.2016
Head of Area Management
Sony Computer Entertainment Hong Kong Ltd
01.2015 - 12.2015
Assistant Manager
Sony Computer Entertainment Hong Kong Ltd
07.2013 - 01.2015
Early Career Roles
Various Companies
01.2005 - 01.2013
BBA - Business Administration
University of Management & Technology
Associate of Science - Computer Studies
City University of Hong Kong
Similar Profiles
Eric TanEric Tan
Private Hirer Driver at TADA Singapore Pte Ltd / Grab Singapore Pte LtdPrivate Hirer Driver at TADA Singapore Pte Ltd / Grab Singapore Pte Ltd
FIDELIA PRASETYAFIDELIA PRASETYA
Assistant Manager in Finance and General Admin at Angel Manufacturing Singapore Pte Ltd/Angel Singapore (Asia) Pte LtdAssistant Manager in Finance and General Admin at Angel Manufacturing Singapore Pte Ltd/Angel Singapore (Asia) Pte Ltd
ARUNPRABHU PARUNPRABHU P
Financial Service Manager at HSBC Life (Singapore) Pte. Ltd (Formerly known as AXA Insurance Singapore pte ltd)Financial Service Manager at HSBC Life (Singapore) Pte. Ltd (Formerly known as AXA Insurance Singapore pte ltd)
Nyi Nyi TunNyi Nyi Tun
Engineering Supervisor at Far East Private LimitedEngineering Supervisor at Far East Private Limited
Tan Leng TeckTan Leng Teck
Assistant Warehouse Manager at JFC Singapore Pte LtdAssistant Warehouse Manager at JFC Singapore Pte Ltd