WEN XIN KUAH
Summary
A Singapore Polytechnic graduate with exceptional communication, interpersonal, and time management abilities. Proficient in brand management and media relations, with a passion for these fields. Experienced in leadership roles, aided in fostering teamwork and effective communication. Enthusiastic about meeting new people and actively learning and developing skills within a collaborative environment.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Ambassador
Pure International (Singapore) Pte Ltd
09.2023 - Current
- Greeted and assisted members and visitors with check-in procedures in a professional manner, ensuring a positive initial experience.
- Managed locker access for members, facilitating seamless entry and ensuring security protocols were followed.
- Maintained high standards of cleanliness and organization in the lounge and reception area, enhancing overall ambience for guests.
- Completed various assigned tasks delegated by the Operations Manager efficiently and effectively, demonstrating adaptability and willingness to contribute to team objectives.
Student Agency Consultant
Singapore Polytechnic
07.2023 - 08.2023
- Led interviews and conducted comprehensive research to inform the re-branding strategy of the Student Agency (SA), synthesizing gathered insights to drive strategic decision-making.
- Conducted in-depth interviews and research to articulate the value proposition of the Student Agency internship program, leveraging findings to enhance recruitment efforts.
- Spearheaded the development of a robust content strategy and editorial calendar, tailored to optimize engagement on social media platforms such as Instagram, aligning content with the goals and objectives of SP Biz Sch SA.
- Collaborated closely with cross-functional teams to gather diverse perspectives, ensuring content accuracy and relevance.
- Produced high-quality content for social media channels, consistently delivering engaging narratives and visuals to captivate and inform target audiences.
Student Care Officer
Dimensions International College
01.2021 - 10.2022
- Assisted teachers in supervising students to ensure a positive learning environment.
- Liaised with students and form teachers to provide feedback for learning.
- Liaised with parents to provide feedback on behaviors and learning progress.
Retail Salesperson
PVH (Tommy Hilfiger)
11.2020 - 11.2021
- Provided a high level of customer service to optimize customer shopping and purchase satisfaction.
- Facilitated inventory and stock management when new collections arrive.
- Enhanced store appearance by maintaining attractive merchandise displays and ensuring a clean, welcoming environment for customers.
Education
Diploma - Business Administration, specializing in Digital Marketing & Branding
Singapore Polytechnic
03.2024
Skills
- Entrepreneurship
- Creative Problem Solving
- Project Management
- Strategic Planning
- Microsoft Excel
- Microsoft PowerPoint
- Tableau
Extracurricular Activities
Public Relations Coordinator, SP School of Business Club, 06/2022, Present, Helped to organize the club's Annual General Meeting (AGM) 2022, a formal event to introduce to SB students the Executive and Subcommittee members, as well as budgeting for tentative events, Manage content creation for the club's social media platforms ie. posts and stories for Instagram, channel messages for Telegram, Designed marketing collateral for events (nametag, posters, videos etc), Facilitated the work of of the Publications Subcommittee members to ensure quality work Welfare Subcommittee Member, SP School of Business Club, 09/2021, 05/2022, Organized the Freshmen Orientation Programme in 2022 for incoming Year 1 students to help them integrate into the school environment, Organized a food vendor community caring event in 2021 for students to write cards to show appreciation to the food vendors in Singapore Polytechnic during the Covid-19 period
Hobbies and Interests
- Reading up on campaigns and marketing related materials
- Learning to design creatives using apps such as Canva, Adobe Photoshop
- Working out at the gym
Projects
Watsons Two-Way Mentoring Programme, 06/2022, 06/2022, Focus Group Discussions with managers of Watsons to understand Gen-Z consumer preferences. Greater understanding of consumer shifts in buying behavior, and how marketing & branding decisions are made School Sustainability Challenge 2022, 04/2022, 05/2022, Certificate of accomplishment for a Polytechnic & ITE wide competition. Pushed my own boundaries to learn to think global, innovate & create a pitch using STEM. Innovation, creativity, design thinking, pitching & presentation skills involved Student Ambassador for SP Open House 2021, 12/2021, 12/2021, Interacted with students from various secondary schools and shared my experience in SP. Clarified any doubts or uncertainties students have regarding education and extra-curricular activities in SP Co-Founder of Cohesive Chaos, 04/2021, 04/2022, Completed an Entrepreneurship module in Year 1 (Business Essentials Through Actions/ BETA). Co-Founded Cohesive Chaos, a tie dye apparel company. Assisted the team in ideation of online advertisements, social media posts, etc. Assisted the production team in packing and shipping of orders
Certification
Microsoft Office Specialist: Excel Associate (Office 2019)
Timeline
Ambassador
Pure International (Singapore) Pte Ltd
09.2023 - Current
Student Agency Consultant
Singapore Polytechnic
07.2023 - 08.2023
Student Care Officer
Dimensions International College
01.2021 - 10.2022
Retail Salesperson
PVH (Tommy Hilfiger)
11.2020 - 11.2021
Diploma - Business Administration, specializing in Digital Marketing & Branding
Singapore Polytechnic
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