Wei Li Fu

• Research Leadership: Leading research projects focused on AI augmentation for enterprises, education providers, and government agencies across 5 key sites with diverse stakeholders.
• Custom Research Design: Developed bespoke profiling and diagnostic tools for course providers and organisations, supporting market segmentation and strategic decisions around capability building.
• Proposal & Productisation: Built research proposals and translated findings into scalable frameworks, tools, and products that drive commercial and operational value.
• Stakeholder Management: Designed and facilitated co-creation sessions, maintaining strong communication and alignment with senior stakeholders and cross-functional teams.
• Survey & Experimentation: Curated and designed measurement tools, questionnaires, and intervention plans, integrating experimental design and longitudinal tracking.
• End-to-End Delivery: Managing projects from initial scoping to execution and reporting, ensuring delivery within timelines and maintaining a high standard of quality.

Centre for Lifelong Learning & Individualised Cognition

• Delivered multiple research projects ahead of schedule through rigorous project management and stakeholder coordination.
• Led the design and execution of both quantitative and qualitative studies, including large-scale surveys, interviews, and focus groups.
• Conducted statistical analysis using SPSS and R, distilling complex data into strategic recommendations.
• Facilitated workshops and presented findings to diverse audiences, transforming data into actionable insights.
• Created research frameworks and tailored survey instruments for various cognitive and behavioural studies.
• Authored research proposals and contributed to grant applications.

Teaching, Learning & Pedagogy Division

• Enhanced reliability and validity of psychometric tools and research instruments.
• Collaborated in the design of assessment measures for team performance evaluation.
• Conducted in-depth interviews and focus groups to generate qualitative insights for educational and organisational development.
• Managed communications with different stakeholders on the project.