Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Wahidah Ismail

Wahidah Ismail

Summary

Driven by results, I excelled at Zenyum, leading the marketing offline team to surpass KPIs by 109% in Q4 2023 through strategic digital marketing and effective CRM management. My blend of skills in project management and mentoring, coupled with a knack for fostering brand partnerships, significantly boosted brand exposure and social media engagement.

Overview

7
7
years of professional experience

Work History

Senior Marketing Executive

Zenyum
06.2022 - Current
  • Planned and executed events, roadshows to increase qualified leads, maximizing networking opportunities and generating valuable leads for the sales team.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Negotiated contracts with vendors, and cultivate strong relationships with key partners, ensuring cost-effective event execution.
  • Supervised marketing team of 10, offering mentoring and coaching to build knowledge and skills.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Increased brand exposure by creating and implementing strategic partnership marketing plans.
  • Managed multiple social media platforms for increased engagement and audience growth.


Achievements

  • Ensuring consistent ROAS at 325%
  • Exceeded KPI by 109% in Q4 2023
  • Exceeded KPI by 107% in May 2024
  • Maintained a consistent low CPO at < USD100
  • Increased Social Media followers by 142%

Senior Retail Associate

UNIQLO
08.2017 - 05.2021
  • Trained new employees on company policies, procedures, and best practices to ensure consistent performance across the team.
  • Effectively managed time by prioritizing tasks according to store needs or management directives.
  • Increased customer satisfaction by providing exceptional service and personalized shopping experiences.
  • Increased sales through effective upselling techniques and in-depth product knowledge.


Achievements

  • Best Customer Service Staff in May 2019
  • Long Service Award in Aug 2020

Education

Bachelor of Arts - Media And Industries

Goldsmiths University of London
Singapore
05.2021

Diploma - Hospitality And Tourism Management

Nanyang Polytechnic
Singapore
05.2017

Skills

  • Training and mentoring

  • CRM Management

  • Marketing Analytics

  • Performance metrics analysis

  • Digital Marketing

  • Social Media Marketing

  • Customer Relationship Management (CRM)

  • Project Management

  • Budgeting and Allocation 

Languages

English
Bilingual or Proficient (C2)
Malay
Bilingual or Proficient (C2)

Timeline

Senior Marketing Executive

Zenyum
06.2022 - Current

Senior Retail Associate

UNIQLO
08.2017 - 05.2021

Bachelor of Arts - Media And Industries

Goldsmiths University of London

Diploma - Hospitality And Tourism Management

Nanyang Polytechnic
Wahidah Ismail