Vylasini Seetharaman

• Exceeded goals through effective task prioritization and great work ethic.
• Lead the conversation with brief owners and developed a clear SoW during the briefing phase and ensure delivery during the deliver phase.
• Global campaign and project management (Scoping/coming up with creative content plans and packages, involving a range of different formats and media)
• Being involved in the hiring process. New Hire Integration
• Vendor management and Initiating new vendors
• Deliver film projects that are suitably planned, governed, resourced and managed - Confidence in managing production budgets up to £250k and able to build detailed cost estimates and timing plans and scoping SOW
• Working closely with the CoE APAC creative teams and the Producers across our global creative channel teams (Imagery, film, advertisement, etc),
• Work closely with the wider COE APAC's Planning and Operations team to transparently communicate risks to the business.
• Demonstrated respect, friendliness and willingness to help wherever needed.

APAC Digital Demand Scrum Master

• Worked to help build out the process flow for the APAC Digital Demand team
• Worked with 5 SME in the DD team
• Worked closely with the APAC DD and Global DD team to support and manage project work flows towards the APAC DD team
• Induct the Agile Delivery lead into the work processes.
• Created plans and communicated deadlines to ensure projects were completed on time.
• Enforced Kanban principles as a scrum master that resulted in reduction of Cycle time by 20% thus increasing team's throughput in less than 8 weeks.
• Enabled improvement in team delivery commitments and capacity planning for sprints by identifying & tracking hidden tasks that increased customer satisfaction.
• Removed obstacle for the team by escalating an issue to leadership resulting in early delivery of customer issue solution. Customer provided positive feedback.

• Crafteastiq is your online shop for Modern, Glamorous, and Affordable plussize men's & women's clothing.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Was hands on in areas such as UI, UX, Content flow, supply chain, html & css coding.
• PP

Was also the Product Owner - working with a development team based in Germany to help execute the ineveryframe website.

• Singapore - Be a driver of a Global leading brand, building holistic consumer engagement through management and development of unique content.
• Managing influencer content to be delivered consistently and on-brand to teams across the globe.
• Key Responsibilities: The Site was successfully launched on Nov 1st, 2017....
• Www.ineveryframe.com Web Content Development Manage content on global product microsites and Global YouTube channel to engage with consumers, and upload and monitor all influencer content and UGC on global channels.
• Continually analyze customer engagement data to improve on deliverables.
• UGC Content Responsible for encouraging UGC submission through regional/local social and web channels, management and coordination of user rewards, and management and selection of UGC content.
• Influencer Content Collaborate with all global, regional and local offices to collect, manage, and re-purpose as necessary any influencer video content for global usage.
• Video Content Editing Review all source video content on quality as a brand guardian.
• Re-edit and re-purpose as necessary with appropriate music, sequencing, and continuity before sharing on Global YouTube channel and regional teams.
• Develop a global content calendar to ensure new and fresh content can be delivered to all teams every week to ensure customer engagement.
• Coordinate the publishing of all UGC and Influencer video content to all channels globally, through close collaboration with regional/local teams on their content development timing.

• Worked on creating original Print Media materials for internal office use as wellas for events.
• Some of the projects included:- Stationary design ( name cards, moo cards, postcard mailers, social mediacards, customer feedback cards)- Standees, Banners Page 3 of 8Rexel.

• Dallas/Fort Worth Area.
• Spearheaded the development of the video production process to drive “how- to” technical videos & Customer testimonial videos from scratch for The Grid Community and hosted using Youtube.
• Responsible for the development and launch of user generated (“UGC”) video strategy and management of customer question and answers (“Q&A”) program worldwide - Within about 2 months, the content had an audience reach of 19,354 people - PM for community and social commerce projects.
• Successfully launched the video content program and execution of supplier- based Q&A initiative.
• Enabled Rexel to advance their catalog of customer-focused videos - Successfully launched the supplier-based Q&A program which required a multi-tiered coordination between the third-party vendor and Rexel's supplier network.
• Developed the sales and business pitches used to sell the initiative internally and to the suppliers.
• Developed project roadmaps from proof of concept to completion - Managed communication channels for multiple teams involved in the production.

• ProjectsDocumentary Video titled SPECIAL ARTS for Very Special Arts. It was telecasted at the Singapore Exhibition Hall from 3rd til 5th Dec 2004,observing the world disability awareness day.