Vonny Kurniawan

• Create strategic plan for business development in the company.
• Drive business growth through acquiring new clients/principal.
• Research and analyze new market opportunities and oversee growth projects.
• Align with commercial team, finance & supply chain to build sales projection and forecasting revenue (Ebit), inline with projected income.
• Create business proposals to clients.
• Build a good business relationship with clients.

Managing Category – Confectionery, Snacks & Others.

Brand : Lindt, Zaini, Storck, Wonderful, Lorenz, Lipton, Hellmann's, etc.

• Managing product category to increase the sales and profitability of a business to drive sustainable growth.

• Creating and developing a strategic plan for

development of the category.

• Build and driving relationship with principal to improve brand

performance.

• Manage pricing (value chain) and promotions across

channels.

• Collaborating with buyers and merchandisers to expand product categories.

• Creating forecasts for product demand to ensure sustainability of inventory.

• Managing A&P Budget, Revenue, P&L for the category.

• Developing strong working relationships with sales and merchandising team.

• Acquire new business opportunity through factory expansion, new product development & OEM projects.
• Create business proposal.
• Marketing plan & strategies.
• Market research to identify new leads and potential new markets & opportunities.
• Planning and overseeing new marketing initiatives.
• Developing sales goal for the team & sales training.
• Drive NPD projects.

• Manage Category - Snacks & Candy.
• To achieve optimum sales in MT & GT.
• Marketing plan & strategy.
• Trade Marketing.
• Manage A&P.
• Create effective sales program in MT & GT.
• Monitoring distribution in MT & GT.
• Conduct sales event with key account customers.

Managing imported brand for Indonesia market.

Brand : Loacker, Ritter Sport, Tao Kae Noi, Storck, Push Pop Candy.

• Create marketing plan & strategy.
• Oversee promotion activities, merchandising & ensure product availability.
• Manage trading term & effective usage of promo fund.
• Distribution at modern trade channel.
• Road to market strategy.
• Manage A&P spending.
• Build brand awareness through marketing activities.
• Assesses market competition and set new strategy to enter.
• Obtains market share.
• Sales forecast, IMS monitoring & reports to principal.
• Facilitates inventory turnover and product availability.
• Determines product pricing by utilizing market research data & reviewing landed cost.

Assistance to Product Manager for managing brand :

Toblerone, Van Houten, Fisherman's Friend, Loacker & Ritter Sport.