Vivien Mei Lin Chan
Summary
Currently working as an Assistant Manager, Retail Merchandiser for Singapore and Malaysia at Under Armour UA SPORTS (S.E.A.) PTE. LTD., with nearly 4 years of experience at the company.
With 20 years of extensive retail industry experience, I have developed deep expertise in retail operations, merchandising, and strategic planning. I remain deeply passionate about this dynamic industry and am committed to leveraging my skills to contribute to the company’s growth while continuing to expand my own professional development through new challenges and experiences.
Overview
22
22
years of professional experience
Work History
Assistant Manager, Retail Merchandising
UNDER ARMOUR – UA SPORTS (S.E.A.) PTE LTD.
04.2021 - Current
- Drive sales performance by implementing seasonal merchandising strategies aligned with business goals.
- Develop assortment plans and allocate inventory based on store profiling, commercial trends, and seasonal marketing strategies.
- Lead seasonal kick-off meetings, including post-season performance reviews and presentations on new product information, key investments, and seasonal narratives.
- Generate and analyze reports to provide regular in-season recaps and actionable insights.
- Conduct monthly and quarterly store visits to review sales performance, merchandise displays, inventory levels, and competitor activity.
- Develop and implement action plans to optimize sales and inventory productivity.
- Collaborate with internal teams to align retail merchandising strategies with seasonal marketing and CRM initiatives.
- Participate in seasonal buying within the assigned OTB budget, ensuring alignment with market needs and business goals.
- Analyze and report past seasonal performance for assigned categories and markets to guide future strategies.
- Act as the subject matter expert for assigned categories, liaising with category managers for updates, feedback, and adjustments to the product range.
- Contribute to the development of seasonal merchandising strategies using a combination of top-down and bottom-up approaches.
- Support pre-buy and sell-in meetings by gathering feedback on proposed buys, leveraging consumer insights, and showcasing product samples to finalize orders effectively.
- Manage merchandising for store openings in Singapore and Malaysia.
Merchandiser
H&M HENNES & MAURITZ PTE LTD.
10.2013 - 04.2021
- Analyze sales trends and performance to develop actionable strategies to achieve business objectives.
- Plan and manage inventory to ensure optimal stock levels and assortment availability across stores.
- Propose seasonal markdown strategies and product selections to meet reduction targets and stock freshness benchmarks set by Regional Management.
- Conduct seasonal competitor analyses and recommend pricing adjustments and product assortment changes to Buying Office in Stockholm.
- Plan seasonal buying, setting goals for different customer groups aligned with overall country objectives and concept strategies.
- Ensure stock freshness by monitoring weekly sales performance, maintaining healthy stock levels, and activating seasonal sales and activities to meet planned closing stock targets.
- Manage merchandising for store openings in Malaysia and Singapore.
- Collaborate closely with Area Operations, Visual Merchandising, Marketing, and Logistics teams to maximize sales.
- Plan and execute seasonal sales, designer collaborations, and in-store activities or campaigns.
- Prepare quarterly feedback reports after Commercial Reviews for Buying Office.
- Attend trend and strategy meetings to identify relevant insights for local market and present findings to management team.
- Provide training for newly hired Merchandiser and Management Trainees.
Supply Chain Merchandiser Support
H&M HENNES & MAURITZ PTE LTD.
01.2019 - 04.2021
- Provide key support to the merchandising team by analyzing stock levels, income, buying trends, and sales performance to maximize selling potential.
- Conduct ad hoc analyses to enhance the consumer offering and identify growth opportunities.
- Collaborate with the Head of Merchandising to establish allocation and replenishment strategies for the country, working closely with Merchandise Managers, Area Controllers, and Logistics teams.
- Lead and follow up on allocation strategy meetings to ensure alignment and execution.
- Monitor and adjust store allocation guidelines for each store segment based on turnover and performance.
- Support the Head of Merchandising in proposing actions to maintain balanced stock levels and ensure stock freshness.
- Analyze delivery frequency and adjust replenishment limits as needed to optimize inventory flow.
- Develop and communicate SALE planning with Logistics and Area teams to ensure cross-functional synchronization.
- Partner with the Store Operations Manager to align on allocation strategies and support Area Controllers with coaching and follow-up.
- Analyze and optimize the store assortment mix to meet consumer demand and improve sales performance.
- Provide recommendations for concept space allocations in new or remodeled stores based on realistic performance expectations.
Store Manager
H&M HENNES & MAURITZ PTE LTD.
05.2012 - 10.2013
- Monitor sales performance and KPI reports, taking action to address issues and improve results.
- Maintain optimal inventory levels and provide feedback to the merchandising team on stock needs and product performance.
- Ensure staff have strong product knowledge and coach the sales team to maximize sales and enhance service opportunities.
- Uphold customer service standards in line with management’s expectations.
- Conduct monthly business reviews with the Area Controller and implement action plans to drive performance.
- Manage payroll costs, profits, and losses while controlling operational costs and shrinkage.
- Conduct regular performance reviews, including monthly evaluations and annual appraisals, for all staff.
- Collaborate with the HR manager to address underperformance and recognize outstanding contributions.
- Train new management staff to meet company expectations based on established guidelines.
- Organize and oversee seasonal sales, designer collaboration launches, annual stock takes, and other in-store activities or campaigns.
- Led store manager training programs in Singapore and Hong Kong over a 4-month period.
Store Manager
COTTON ON (M) SDN BHD
02.2010 - 04.2012
Store Manager
GIORDANO (M) SDN BHD
01.2003 - 01.2009
Education
SPM -
SMK Segambut Jaya
Malaysia01.2002
UPSR -
SRJK (C) Khai Chee
Malaysia01.1997
Skills
- Merchandising salesmanship
- Analyzing
- Allocation
- Buying
- Retail operations
- Strategic planning
- Adaptability and flexibility
- Team collaboration
- Excel (Pivot table/VLOOKUP)
- PowerPoint knowledge
LANGUAGES
English, Mandarin, Cantonese, Malay
Timeline
Assistant Manager, Retail Merchandising
UNDER ARMOUR – UA SPORTS (S.E.A.) PTE LTD.
04.2021 - Current
Supply Chain Merchandiser Support
H&M HENNES & MAURITZ PTE LTD.
01.2019 - 04.2021
Merchandiser
H&M HENNES & MAURITZ PTE LTD.
10.2013 - 04.2021
Store Manager
H&M HENNES & MAURITZ PTE LTD.
05.2012 - 10.2013
Store Manager
COTTON ON (M) SDN BHD
02.2010 - 04.2012
Store Manager
GIORDANO (M) SDN BHD
01.2003 - 01.2009
SPM -
SMK Segambut Jaya
UPSR -
SRJK (C) Khai Chee
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