Vivian Cheah

• An American media company that acquired CBS's web sites : CNET, ZDNet,Gamespsot and TechRepublic in 2020. As part of the acquisition, I am responsible to lead the Sales team in Singapore in advertising in B-C and B-B space. Our portfolio covers banner ads, lead generation, and custom content creation.

Responsible to lead the Singapore sales team in selling banner ads, custom content and leads to Technology clients and agencies across APAC.

• Key achievements:
  Initiated pivoting of our business during the start of COVID to create new products and roadshows in APAC (ahead of US) by working with the regional cross functional teams. The team successfully achieved an additional 20% in sales 20220, and reinforced our brand as the Thought Leader in the B-B space for Technology advertisers.
  
• Created a winning culture by mentoring and coaching my team to set achievable goals that equally stretch what they initially thought were impossible. This led to individuals hitting their targets by an additional 5-30% per quarter.
  
• Ensured efficient campaign executions by working closely with internal stakeholders at global and local levels faster turnaround time. This led to 100% YOY growth in revenue for custom content from 2018-2020.
  
• Enrolled a brand new partner for India in 2019. This created consistent new stream of bookings for the team.
• Recruited and trained new sales rep in Sydney and got the team up to speed in less than 3 months.

Responsible to manage the sales team based in Singapore in the B-B space for Technology clients across the whole of APAC including, Korea, China and Japan.

• Major achievements:
  Empowered individual team member by conducting 1-1 troubleshooting sessions, and constantly tweaked the go-to-market messaging for new products from the US to suit the APAC market. This led the sales team to hit their individual and team targets by an additional 30% in 2017.
  
• Spotted and retained talents within the team. Supported them to move to key growth key growth areas of the company such as Operations and Programmatic.
  
• Reduced campaign delays at the end of each quarter from 50% to less than 3% since 2017. This resulted to increase in cash flow for the company.
  
• Successfully managed challenging relationships and workflow efficiencies with partners in Korea, China and Japan, this ensured that incremental metrics are met annually.
  
• Developed a new business revenue stream for the company by working with our partner in Japan to sell Programmatic.

Responsible to sell Lead Generation, Custom Content creation, and banner advertising across APJ for IT clients such as Dell, IBM , Symantec, HP, CA and Oracle etc.

• Major achievements:
  Promoted to Team Lead in 2017.
  
• First historically to win the Global Sales Competition for achieving above 110% of my personal sales targets for 4 straight quarters in 2015.
  
• Revived a non-spending account to a thriving one and won "Turnaround Success of the year" in 2012.

Responsible to sell advertising spaces and event sponsorships for the magazine Asian Legal Business.

• Major achievements:
  Increased sales revenue by 200% for existing clients based in Singapore and Malaysia.
• Built new portfolios; and grew the annual sales of the magazine by 500%.
  
• Spearheaded the development and penetration of new markets in SEA, Australia and the Middle East, and increasing the annual sales revenue by another 10%.
  
• Successfully applies cross-selling to clients which increased revenue for my division by 300%.

Responsible to work with Art Directors and Head of Business Development to pitch for new clients. Led a team to manage key accounts in advertising for television, magazines, newspapers, radio, outdoor, and interactive media. Ensured all campaigns are executed within given budgets and remain profitable.

• Major achievements:
  Won the Regional Advertising campaign for OSIM international in Asia, worth over S$1 million.
• Successfully positioned OSIM's brand image as a high-end producer of health products, thereby helping the company to be successful in its IPO listing.
  
• Met and exceeded key clients' expectations that resulted to bypassing formal pitching process for new campaigns.
  

Responsible to work as a team to service and execute campaign launches of the major real estate developers in Singapore. Ensured the profitability in all aspects of production and post-production.

• Major Achievements:
  Won the pitch from a new client, Pfizer, which led to acquiring clients outside core clients. This helped sustain cash flow as there was a halt in spending by key clients.
  
• Won an advertising campaign for a client in Thailand which led to expansion of the business outside of Singapore and Malaysia.

Responsible to conceptualize and create content for the inception of REDAS's first web portal. Worked with designers and web masters to ensure the smooth running of the portal.

• Major achievements:
  Successfully persuaded key members in the traditional brick and mortar business to share information on key residential launches. This led to us getting regular advertising dollars for the portal.
  
• Set up new online revenue generating tools such as the e-newsletter to generate additional engagements with members and enhanced REDAS's Thought Leadership position in the market.
  

Responsible to research and craft interesting story angles for the weekly IT program on Channel News Asia. Sourced for best interviewees and organize the filming of each episode.

• Major achievements:
  Successfully sourced and persuaded key interviewees to be on screen for in time for each episode to go on air.
  
• Constructed a standard set of procedures and structure to produce each episode on time and within tight deadlines.

Responsible to work the Director to plan and execute video shoots and be the first point of contact for the entire production team.

• Major Achievements:
  Doubled-up as sales to meet the client and won the corporate video for the Singapore Police Force.
  
• Managed the lack of manpower and delivered the corporate video within the tight deadline and budget.