Virginia Brumby Ferreira

• IAF President, Singapore: achieved #1 Giving Day class results in multiple years. Singapore always in top 5. Active participant in the recent Capital Campaign
• '09J Fundraising lead since 2010: Chairman of 5 & 10-yr Reunions, currently Chairman (Fundraising & Social) of 15-yr Reunion. Attained #1 results out of all classes for donor participation from 2013-2023 (See short presentation)
• Recipient of INSEAD Volunteer Leader Award 2021
• INSEAD Alumni Association Singapore ExCo/Board (2010-2023): Social & Fundraising Lead. Organized & Led 150+ alumni fundraising, social & sustainability events, focused on donors & community engagement
• Content management & creation for Advancement, Comms & Marketing Teams - 9 official 'INSEAD Country Books', Scholarships flyer, Dean's speeches
• Entrepreneur-in-Residence at INSEAD, mentored 50+ aspiring founders
• Founding Team, Community Impact Challenge (Sustainability) - building strategy, comms & engagement, executing 3 challenges: 'Race to Zero' (50+ companies), 'Sustainable Food Habits' (5,000+ participants) & 'Single Use Plastics'
• Design & execution of multiple ExecEd company visit modules - 'Sustainability & Impact', 'People & Collaboration', 'AI & Digital Transformation' etc...
• Leading 'Change Management' simulation module for INSEAD MFINs & Executive Education participants

Making office spaces more sustainable for both people and planet

• Built concept from scratch based on over 100 customer interviews
• Raised 400K SGD funding from major listed company
• Featured speaker for top tech companies, banks, conferences

SEA's digital privileges and engagement platform for dining & lifestyle

• Market research and segmentation, creation of branding & communications strategy, resulting in profitability within one year
• Recruitment, management and mentoring of the Team (average 10 direct reports, large mix of nationalities/cultures, on-site and virtual)
• Creation, implementation & digitization of all internal company processes including unique customer care, internal referral, and loyalty programs, with a focus on customer delight. Results: 70% of SC sales from renewals / referrals, consistent 5-star social media ratings
• Corporate sales development to multinationals, banks, tech, LNG, e.g. (Citibank, Google, BGC Partners, Citroen, etc)
• Developing strategic partnerships with leading tech players, international associations, restaurants (300+), premium brands (500+)
• Implementing SC digital marketing, sales & communication strategy
• Championing Social Impact & Sustainability:, 10$ per sale ($50,000) allocated to entrepreneurs in developing countries, ‘Paperless Office' initiative, Recipient of Corporate & Societal Excellence Award

• Handpicked as interim Deputy Ambassador (under the title of Policy Advisor); completed strategic and branding initiatives on behalf of the Ambassador; participated in human rights initiatives, wrote official speeches and communications, translated for visiting diplomats
• Personal Host/Guide for HM (then HRH) King Willem-Alexander on 3 occasions. Core team for official state visit of HM Queen Beatrix

• Developed several new markets for major India-based travel player, reporting directly to owner/GM
• Created & digitized internal processes and content (English/French/Spanish) to ensure customer delight, trained local staff accordingly
  

• Managed client relationships and partnerships for luxury travel startup, supporting company transformation to become Latin America market leader
• Developed communications, customer journey, and operations tools & processes
• Co-organized & hosted 'Travel Channel' television programme; planned and executed multiple National Geographic aerial photoshoots