Vincent Cheong
Head Of Marketting
Singapore
Summary
Experienced with developing comprehensive marketing strategies that drive brand growth and customer engagement. Utilises data-driven insights to optimise campaign performance and market positioning. Track record of leading teams to exceed expectations through innovative marketing solutions.
Overview
27
27
years of professional experience
11
11
Certifications
3
3
Languages
Work History
Head of Marketing
Select Group
09.2024 - Current
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organisations to expand reach into new target segments.
- Analysed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment.
- Established strong relationships with key industry influencers to elevate brand reputation.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted social media strategies and content creation.
Assistant Director, Strategic Communications
Nanyang Technological University
04.2023 - 08.2024
- Spearheaded numerous O2O marketing and communication campaigns for Nanyang Business School's (NBS) .
- Drove integrated communications strategies to engage key stakeholders and effectively enhanced NBS reputation.
- Led strategic communications and thought leadership initiatives, which includes speech writing, events, webinars, newsletters, and digital activations.
Head of Customer & Marketing
Kopitiam | FairPrice Group
06.2014 - 03.2023
- Developed ROI-based marcoms strategies that drove customer engagement, increased GMW, and growth.
- Implemented strategic marcoms initiatives that strengthened mindshare, lifted brand perception, and positioned the organisation as an industry thought leader.
- Strategised external communication activities that lifted the organisation's NPS and CSAT scores, and ensured success for new openings, product launches, stakeholder profiling, and national events.
- Expanded strategic corporate and government partnerships, developed optimal partnership models that provided value-added CX and increased business growth.
- Successfully revamped the Kopitiam Card Loyalty Programme that enabled more data-driven and focused marketing and communications initiatives.
- Developed CSR and COL initiatives for 3 million Kopitiam Card users and increased footprint to over 100 stores.
- Launched FairPrice Group Media to monetise the Group's retail assets that created a new and sustainable revenue stream.
Principal Consultant
Roland Berger Strategy Consultants
03.2010 - 04.2014
- Provided strategic counsel and re-engineering solutions to China's city commercial banks on branding, communications, stakeholder engagement, crisis management, and corporate affairs.
Client Service Director
Shanghai @PR Consulting
05.2008 - 03.2010
- Managed key client stakeholder relationships and identified growth and revenue opportunities for Li Ning, NBA China, Clarks, Roche, and GM Motors in China and North America.
Head of Client Services
Rocket-X Media Singapore
02.2004 - 03.2008
- Built enduring relationships, drove effective campaigns through a rigorous understanding of key dynamics, strategies, and business drivers for John Hancock, IKEA, Pacific Breweries, Asia Pacific Breweries, Golden Village, Harley Davidson, and the Singapore Sports Council.
Associate Account Director
Lowe Lintas & Partners
04.1999 - 01.2004
- Successfully planned and executed local and regional campaigns for CapitaLand, Property Enterprises Development (PED), HSBC, Montblanc, IKEA, Health Promotion Board (HPB), Singtel, Sun Microsystems, and 3Com.
Flight Steward
Singapore Airlines
01.1998 - 03.1999
- Awarded Best Trainee.
Education
Bachelor of Commerce - Marketing and Communication Studies
Murdoch University
AustraliaSkills
Marketing analytics
CRM management
Agency management
E-commerce strategy
Influencer partnerships
Strategic marketing
Performance metrics analysis
Social media engagement
Digital marketing
Copywriting
Event planning
Certification
Content Marketing Strategy, 01/01/21
Personal Information
Nationality: Singaporean
Timeline
Head of Marketing
Select Group
09.2024 - Current
Assistant Director, Strategic Communications
Nanyang Technological University
04.2023 - 08.2024
Head of Customer & Marketing
Kopitiam | FairPrice Group
06.2014 - 03.2023
Principal Consultant
Roland Berger Strategy Consultants
03.2010 - 04.2014
Client Service Director
Shanghai @PR Consulting
05.2008 - 03.2010
Head of Client Services
Rocket-X Media Singapore
02.2004 - 03.2008
Associate Account Director
Lowe Lintas & Partners
04.1999 - 01.2004
Flight Steward
Singapore Airlines
01.1998 - 03.1999
Bachelor of Commerce - Marketing and Communication Studies
Murdoch University
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