Viktor Khian

Highly creative and results-driven professional with over 20 years of experience in sales, distribution, business development, and marketing. Skilled in developing and implementing integrated strategies, utilizing structural and analytical thinking, and driving organizational development. Adept at managing people and providing strong leadership, while maintaining a hands-on mentality. Known for discipline, energy, and a passionate entrepreneurial mindset focused on achieving results.

• PT. Kraft Heinz Indonesia, Growing direct distribution with CAGR 12% in the last 2 years (2020 – 2021), Design effective indirect distribution model via partnership with local WS or mini distributor. Appoint more than 120 NDP in white or grey space area, Double digit sales growth during COVID pandemic via build new RTM strategies (2020 growth 15.8% and 2021 growth 13.4%), Successful develop new RTM for Beverage business and create double growth, Strengthen Chili, Canned Fish, Shrimp Paste as the 1st market leader in the category and bounce back ABC as #2 in Soy category
• PT. AJE Indonesia, Bounce back Big Cola as #2 carbonated player in Indonesia with growth more than 20% per year from 2017 to 2018, Successful develop direct distribution in 14 big cities with positive EBITDA & growing distribution with CAGR 16%, Double growth # of distribution points with new RTM model, Develop new categories (mineral water & energy drink) to entry Indonesia market, Create effective marketing campaign, communication, and strategies to build Big Cola as the value for money CSD brand
• PT. Duta Letari, Successful deliver KINO Indonesia for IPO in 2015, Develop new division (Beverage) for KINO Indonesia and appoint more than 90 distributors with 138 domes, Best division growth on 2015 (+20%), Develop Sales Distribution & Supply Chain Management Framework, Strengthen Larutan cap Kaki Tiga & energy drink Panther as the market leader in the category
• PT. Pacific Food, Double growth # of distribution points in Outer Island (Sumatera, Kalimantan, Sulawesi & Nusra), Develop GT channel business with double digit growth on 2014, Successful collaboration sales and marketing strategies with global strategies on Manchester United partnership, Create effective marketing campaign, communication, and strategies to put Smax as the 1st cheese snack category & Mr. Potato as the 2nd brand for potato can
• PT. URC Indonesia (JG Summit Holdings), Best performance growth (URC Asia Pacific) with growth 23% in 2011 and 27% in 2012, Appoint another 21 new distribution with 27 domes, Successful launching NPD (Cloud 9), Strengthen PIattos as #1 potato starch snack in GT channel
• PT. Gunung Slamat (Rekso Company), Transformation distribution from direct to 3rd party, Develop new route to market for traditional tea business, Develop “Es Teh Poci” franchise system and business. Reach more than 500 franchise for a year
• PT. Nissin & Monde (Khongguan Group), Create & develop sales & marketing department, Set up distributor management framework, Integrated marketing & sales strategies to support company growth, Successful set up brand umbrella for biscuit & snack category (Nissin, Monde & Serena brand)
• PT. Arta Boga Cemerlang (OT Group), Best Sales Manager 2002 & 2003, Top performance sales team 2002 – 2004 (Six Sigma), Best Area Business Manager 2005, Successful project split division by category (food, alcohol & nonfood), Successful denominator area project, Successful launch UC-1000 & Teh Gelas for Greater Jakarta area as the pilot project