Vidya Peddada
Summary
An accomplished, results-oriented professional with 8 years of experience across education sector, life sciences, non-profits. Well rounded, hands on experience in customer acquisition, business development, operations & client relationship management. Master's graduate in Medical Biotechnology from Manipal University being in the top 5% of the class both in Bachelors & Masters.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Admissions Counsellor
Global Indian International School
12.2023 - Current
- Increased student enrollment rate by 20% within 2 months of joining by effective customer relation management.
- Achieved the highest target number of admissions the last 3 consecutive months amongst a team of 6
- Increased enrollment rates by organizing and participating in college fairs, open houses, and information sessions.
- Conduct virtual and in-person information sessions and campus tours.
- Develop and implement strategies to attract and recruit students from diverse international backgrounds.
- Collaborate with the marketing and academic team to create promotional materials and content for outreach campaigns.
- Regular data management and reporting using CRM systems like Hubspot & Salesforce.
Business Administrative Executive
Cellivate Technologies Pte Ltd
10.2022 - 11.2023
- Enhanced customer satisfaction by streamlining communication channels and improving response times.
- Cross-functional work across operations, sales and business management to cater to the requirements in start-up environment
- Collaborated with stakeholders to develop actionable strategies that aligned with corporate goals and objectives.
- Expanded market presence by identifying new business opportunities and forging strategic partnerships.
- Located bottlenecks to streamline existing processes.
- Optimized operational efficiency by redesigning processes, systems, and workspaces for increased productivity.
Fundraising Manager
Halogen Foundation Singapore
09.2019 - 12.2019
- Planned and successfully executed fundraising events like Charity Golf, book launch and Christmas sale raising around 400k SGD
- Directed all aspects of major gift campaign, including identification, cultivation, solicitation, and stewardship of prospects resulting in significant gifts.
- Implemented comprehensive donor database management system, improving donor retention and tracking capabilities.
- Increased donor engagement by implementing targeted fundraising campaigns and events.
- Collaborated with marketing team to effectively promote fundraising initiatives, resulting in higher participation rates.
Deputy General Manager
Access Life Assistance Foundation
05.2017 - 02.2019
- End-to-end management of the organization across all departments including operations, administration, fundraising, programs, HR& finance with over 20 staff directly reporting and set up key operating protocols and compliance systems.
- Established 12 new corporate donor relationships for financial support & CSR programs and managed about 200 individual donors
- Ideated & expanded the services with 2 new projects supporting children fighting cancer in collaboration with leading hospitals
- Streamlined operations by identifying inefficiencies and implementing process improvements.
Business Development Manager, West India
Centogene India Pvt. Ltd
06.2013 - 03.2017
- Increased customer base by identifying new business opportunities and cultivating strong relationships
- Represented company and promoted products at conferences and industry events.
- Managed a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Reached out to potential customers via telephone, email, and in-person inquiries.
Research Specialist
BD Biosciences (Beckton, Dickinson & Co), Flow Cytometry Lab University of Hyderabad
06.2011 - 06.2012
- Trained colleagues in specialized Flow Cytometry technology, increasing departmental productivity through optimized workflows.
- Experienced with the operation of high end technology equipment like BD FACS Aria III, BD LSR Fortessa to analyze and sort various cell sub-populations and and standardized laboratory assays for the isolation of rare stem cell populations and multi-parametric cell
characterization - Enhanced research efficiency by implementing advanced data analysis techniques and tools.
Education
Master of Science - Medical Biotechnology
Manipal University
05.2010
Bachelor of Science - Medical Biotechnology
Manipal University
India04.2008
Skills
- Sales & Marketing
- Customer acquisition
- Communication
- Operations management
- Business Administration
- Admissions
Certification
Certification in Digital Marketing from National University of Singapore (NUS) Business School (Sep 2021)
Timeline
Admissions Counsellor
Global Indian International School
12.2023 - Current
Business Administrative Executive
Cellivate Technologies Pte Ltd
10.2022 - 11.2023
Fundraising Manager
Halogen Foundation Singapore
09.2019 - 12.2019
Deputy General Manager
Access Life Assistance Foundation
05.2017 - 02.2019
Business Development Manager, West India
Centogene India Pvt. Ltd
06.2013 - 03.2017
Research Specialist
BD Biosciences (Beckton, Dickinson & Co), Flow Cytometry Lab University of Hyderabad
06.2011 - 06.2012
Master of Science - Medical Biotechnology
Manipal University
Bachelor of Science - Medical Biotechnology
Manipal University
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