Victoriano Donato Cabiles
Summary
Dynamic leader with a proven track record at Southpointe Chamber of Commerce, driving membership growth from 200 to over 600 corporations. Expert in data analysis and cross-functional collaboration, delivering actionable insights through statistical techniques. Recognized for innovative marketing strategies and enhancing community engagement, showcasing exceptional problem-solving abilities.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Director of Business Development & Resident Writer
SOUTHPOINTE CHAMBER OF COMMERCE
Canonsburg
01.2014 - 12.2017
- Company Overview: Prides itself on being the “Voice of Southpointe and the surrounding business communities,” which includes the fast-growing Racetrack Road corridor, and with economic and political ties with other countries
- Initiated and influenced the Southpointe Chamber of Commerce's transition and presence on social media, which resulted in greater awareness, membership conversion, and involvement in the Chamber's activities
- Wrote well-received feature articles for the Southpointe Magazine, which has gained wide circulation as well as relevant and current content for the Chamber’s website
- Edited and proofed the magazine's content to ensure articles were accurate, clear, and concise
- Provided high-quality data analysis to stakeholders across the firm to unearth deeper insights using statistical tools and techniques
- Prides itself on being the “Voice of Southpointe and the surrounding business communities,” which includes the fast-growing Racetrack Road corridor, and with economic and political ties with other countries
Research Associate
THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT
Glendale
01.2013 - 12.2014
- Company Overview: The world’s only truly global and multinational management school
- Gathered and analyzed graduate student statistics and prepared Executive Summary reports
- Worked with the school's resident statistician regarding appropriate data to be used by school constituents for planning and budgeting purposes
- The world’s only truly global and multinational management school
Director of Marketing & Membership
SOUTHPOINTE CHAMBER OF COMMERCE
Canonsburg
02.2012 - 12.2012
- Built the Southpointe Chamber of Commerce's membership from 200 to 600+ corporations through both traditional and social media marketing, including influencing senior leadership
- Supported the development of a free smartphone app that most members used
- Revamped the Chamber's business model from local to a widespread and regional approach
Associate Research Director
IPSOS
Jakarta
01.2011 - 12.2012
- Company Overview: A global leader in market research delivery and public opinion specialist
- Led the concept and product test research requirements of L’Oréal in Jakarta, Indonesia
- Supervised and instructed two direct reports (Junior Executives) on clarifying client objectives from Request for Quotes/Proposals and the best way to address client needs
- Set up meetings with prospective clients and presented company capabilities
- A global leader in market research delivery and public opinion specialist
Senior Research Manager
THE HARRIS POLL
Reston
01.2010 - 12.2011
- Company Overview: A global consulting and market research firm and conducts one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiments
- Assisted the Vice President with the research needs of healthcare clients, such as Merck, Novo Nordisk, and Eli Lilly (client revenues of $500K+)
- Delivered reports with actionable recommendations and presented results to clients
- Mentored and motivated one direct report (Project Director)
- A global consulting and market research firm and conducts one of the longest-running surveys in the U.S. tracking public opinion, motivations, and social sentiments
Founder
VCABILES & ASSOCIATES
01.2008 - 12.2010
- Company Overview: A market research and consulting company specializing in travel, tourism, and LGBTQ+ research.
- Examined available raw data, tabulated them, and advised clients with initial data-based actionable recommendations.
- Applied exploratory data analysis using Excel.
- A market research and consulting company specializing in travel, tourism, and LGBTQ+ research.
Senior Research Analyst
KANTAR
Atlanta
01.2001 - 12.2008
- Company Overview: A data and evidence-based agency providing insights and actionable recommendations to clients worldwide
- Guided and supported Account Executives on the quantitative aspects of writing proposals, as well as in meetings with clients (phone or in-person)
- Headed the analysis and reporting for a client portfolio, including Slim-Fast, Georgia Power, Georgia-Pacific, and AARP
- Coached Project Directors on designing and writing questionnaires and developing tabulation specifications
- Assisted survey programmers by checking questionnaire logic
- Helped statisticians in providing outputs required by clients and correctly interpreting results
- Tutored other analysts in the use of E-tabs software and BrandMap
- Analyzed data and statistics to address client objectives
- Wrote detailed as well as Executive Summary reports for clients
- Presented research results to clients' market research department staff, as well as clients’ brand/product managers and senior leadership
- A data and evidence-based agency providing insights and actionable recommendations to clients worldwide
Education
PhD in Management - Marketing
Aston University
Birmingham, England, UK04.2025
MSc - Marketing
London South Bank University
London, England, UK12.2019
Master of Global Management -
Thunderbird School of Global Management
Glendale, AZ12.2014
Master of Business Administration -
Bowling Green State University
Bowling Green, OH12.2000
Skills
- Office 365
- E-Tabs
- BrandMap
- SurveyMonkey
- Tableau
- Power BI
- XLSTAT
- SPSS
- Problem Definition/Identification
- Questionnaire Development
- Coding and Crosstabulations
- Analysis and Report Writing
- Detail Orientation
- Time Management & Organization
- Cross-Functional Collaboration
- Staff Management & Development
- Data-driven Actionable Insights
- Data Visualization & Presentation
- Statistical Techniques
- Qualitative & Quantitative Research
- Entrepreneurial Endeavor
Certification
- Level 5 Teaching English as a Foreign Language Course (TEFL), The TEFL Academy, 09/01/24
- Teaching Business English, The TEFL Academy, 09/01/24
- Teaching English Online and One-to-One, The TEFL Academy, 09/01/24
- Advanced TEFL, TEFL Hero, 10/01/24
- TEFL, TEFL Hero, 10/01/24
- Advanced TEFL, TEFL Universal Certificate, 10/01/24
- TEFL/TESOL, World TESOL Academy, 10/01/24
Hobbies and Interests
- Consumer/human behaviour
- Social media/networking
- Digital marketing
- Online advertising effectiveness and metrics
Languages
Spanish, Beginner (A2)
Timeline
Director of Business Development & Resident Writer
SOUTHPOINTE CHAMBER OF COMMERCE
01.2014 - 12.2017
Research Associate
THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENT
01.2013 - 12.2014
Director of Marketing & Membership
SOUTHPOINTE CHAMBER OF COMMERCE
02.2012 - 12.2012
Associate Research Director
IPSOS
01.2011 - 12.2012
Senior Research Manager
THE HARRIS POLL
01.2010 - 12.2011
Founder
VCABILES & ASSOCIATES
01.2008 - 12.2010
Senior Research Analyst
KANTAR
01.2001 - 12.2008
PhD in Management - Marketing
Aston University
MSc - Marketing
London South Bank University
Master of Global Management -
Thunderbird School of Global Management
Master of Business Administration -
Bowling Green State University
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