Veronica Teo
Singapore
Summary
Accomplished and results-driven Team Lead with years of extensive experience in client onboarding, business compliance, AML, marketing and strategic alliances, specifically in high net-worth individuals (HNWI) space. Proven track record of leading teams to drive desired business outcomes and increase productivity through process improvement. Skilled in the area of KYC/CDD particularly in the HNWIs space. Adept at leading cross-functional teams to exceed client acquisition targets and enhance onboarding processes. Demonstrated expertise in implementing effective training programs and reinforcing AML compliance to safeguard financial operations. Excel in leveraging frontline experience to enable business success in control functions. Consistently recognised for exceptional stakeholder management.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Team Head, Client Acquisition and Onboarding
Overseas Chinese Banking Corporation Limited
04.2022 - 06.2025
- Oversee onboarding team's deliverables, ensuring seamless client acquisition and optimal account opening experiences for offshore Premier Banking clients.
- Lead and coach a team of 10-13, providing expert guidance in client due diligence (CDD), enhanced due diligence (EDD), and source of wealth (SOW) verification in line with onboarding protocols. Address sanctions hits and anti-money laundering/counter-financing of terrorism (AML/CFT) risks during the name screening process.
- Collaborate with stakeholders to drive initiatives, improve processes, and strengthen controls. Recruit, train, and mentor talent, enhancing team capabilities.
- Boosted lead generation by 50% through strategic multi-channel engagements, enhancing client acquisition.
- Doubled team productivity by fostering a collaborative environment and streamlining operational workflows.
- Implemented a robust training program that elevated team's compliance with AML guidelines and regulatory requirements.
Consultant, Client Onboarding and Experience, Business Development and Marketing
The Otsar Project
02.2020 - 03.2022
- Advised on client onboarding procedures, emphasising an enhanced customer experience tailored to client needs. Delivered expert guidance on strategic business development and marketing initiatives, fostering expansion opportunities for diverse clientele. Collaborated on client's growth strategies, exchanged insights, and shared recommendations for process improvements.
- Reduced marketing expenses by 20% through strategic budget management and cost optimisation.
Marketing Director, Asia
TCFG (Private Equity Firm)
07.2019 - 01.2020
- Orchestrated comprehensive marketing strategies to capitalise on unique Asian market dynamics. Developed and maintained brand identity across digital platforms, ensuring cohesive messaging and visual representation. Coordinated with global counterparts to synchronise marketing initiatives and achieve organisational coherence. Oversaw the full range of marketing operations, including campaign execution and team management in the Asian region.
- Achieved a 25% increase in regional sales by deploying a targeted digital marketing mix and executing a landmark event.
Marketing Specialist, Asia Pacific
Julius Baer Co. Ltd
06.2018 - 12.2018
- Devised and implemented marketing strategies for the Southeast Asian market, ensuring alignment with corporate objectives and regional nuances. Coordinated and executed high-impact marketing initiatives, including branding programs and client-centric events, to strengthen market presence and client engagement. Managed comprehensive budgets, optimising allocation of resources for maximum impact while maintaining fiscal discipline. Analysed market trends and consumer behaviour to tailor marketing efforts to the Asia Pacific region.
- Successfully organised memorable events that significantly enhanced client and staff engagement and satisfaction.
Team Head, Offshore Acquisition, Privilege Banking
United Overseas Bank Limited
07.2015 - 05.2018
- Led and mentored a team of 8-10 client acquisition managers, enhancing their capabilities in securing new clientele and surpassing performance benchmarks.
- Ensured rigorous compliance with AML/CFT policies and regulatory frameworks by implementing stringent KYC/CDD/EDD processes during new client onboarding.
- Orchestrated internal control enhancements and process optimisations by liaising with multiple departments and stakeholders.
- Managed the talent lifecycle by overseeing recruitment, delivering targeted training, and conducting performance appraisals.
- Awarded 'Top Team Head' for exceptional leadership and team performance in 2016, Q4.
- Tripled team performance through effective guidance and leadership.
- Spearheaded collaboration with regional strategic partners to amplify lead generation efforts and optimise strategy.
Vice President, Strategic Alliance, Private Banking
United Overseas Bank Limited
04.2013 - 07.2015
- Directed cross-functional teams to identify and secure strategic regional partnerships, fostering opportunities for market expansion.
- Oversaw the development and execution of targeted business plans through strategic campaigns and events.
- Coordinated with internal and external stakeholders to oversee pre/post campaign activities, ensuring seamless operational flow.
- Developed and implemented communication strategies, including direct mailers and telemarketing scripts, to tailor segmented offers to diverse customer groups.
- Administered corporate social responsibility initiatives, aligning company values with community outreach.
- Achieved a twofold increase in lead generation for markets covered, demonstrating a strong ability to identify and capitalise on business development opportunities.
- Streamlined stakeholder management processes, optimising collaboration and driving successful campaign outcomes.
- Executed comprehensive budget management, maintaining fiscal discipline and providing accurate financial reporting.
Associate Director, Marketing, Investment Bank
UBS AG
04.2012 - 02.2013
- Spearheaded project teams for high-impact marketing initiatives, including conferences, client events, and corporate roadshows across Southeast Asia. Coordinated with management and stakeholders to align event strategies with business goals, ensuring seamless execution of logistics, schedules, and communications. Oversaw detailed budget planning, invoicing, and financial reporting for each event, maintaining strict adherence to fiscal guidelines.
- Collaborated with Sponsorship and Branding teams to maximize the impact of global sponsorships, such as the SG F1 Grand Prix, through strategic planning and regional activities.
- Engaged in corporate social responsibility and community projects, enhancing company's public image and social impact.
Education
Master of Business Administration -
University of South Australia
Bachelor of Business Management - Marketing and International Business
University of Queensland
Skills
- Team Leadership & Development
- Coaching & Mentoring
- KYC and CDD Proficiency
- Anti-Money Laundering Expertise
- Effective Stakeholder Engagement
- Strong Attention to Detail
- Continuous Process Improvement
- Marketing & Business Development
- Strategic Alliance Management & Execution
- Project management
Certification
- Diploma in Regulatory Compliance, International Compliance Training Academy
- Advanced Certificate in Regulatory Compliance (Financial Crime), International Compliance Training Academy
Additional Experience
- Marketing Specialist, Consumer Banking, ABN AMRO Bank
- Retention Marketing Manager, Singapore Telecommunications Limited
- Segment and Product Marketing Manager, Singapore Telecommunications Limited
- Business Development Executive, MediaManager Private Limited
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
Malay
Elementary (A2)
Timeline
Team Head, Client Acquisition and Onboarding
Overseas Chinese Banking Corporation Limited
04.2022 - 06.2025
Consultant, Client Onboarding and Experience, Business Development and Marketing
The Otsar Project
02.2020 - 03.2022
Marketing Director, Asia
TCFG (Private Equity Firm)
07.2019 - 01.2020
Marketing Specialist, Asia Pacific
Julius Baer Co. Ltd
06.2018 - 12.2018
Team Head, Offshore Acquisition, Privilege Banking
United Overseas Bank Limited
07.2015 - 05.2018
Vice President, Strategic Alliance, Private Banking
United Overseas Bank Limited
04.2013 - 07.2015
Associate Director, Marketing, Investment Bank
UBS AG
04.2012 - 02.2013
Master of Business Administration -
University of South Australia
Bachelor of Business Management - Marketing and International Business
University of Queensland
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