Vee Vern Lim

Strategy, Operations and Commercial Analysis

• Conduct market research across key competitors to analyze the market, strategy and business performance to identify potential threats and opportunities
• Analyze procurement operations to identify cause of late shipments and improve timely payments
• Conduct cost benefit analysis to identify whether to proceed with product subscription
• Conduct financial valuations for subsidiaries to assess reasonableness of company’s valuation
• Conduct CAPEX benchmarking to identify investment range for IT spend

Strategy Formulation, Operational & Business Model Development

• Analyzed B2B sales for key customers across 1,200+ stores and develop strategies to improve customer relationships, sales and account receivable collection
• Developed a comprehensive business model – strategic direction, framework, growth plan for a university to capture growth and ensure financial independence
• Designed the target operating model for the product and tech organization to improve efficiency across product development, considering interrelationship with the other functions to ensure E2E accountability and operational efficiency to capture growth
• Designed the target procurement organization to improve ways-of-working across different operating units
• Redesigned the performance measurement system to ensure the procurement function and operating units are aligned towards the overall strategic direction

Merger & Acquisition Assessment

• Identified potential front-line integration in terms of product portfolio optimization i.e. product features, potential innovations, white space opportunities etc. for an insurance company
• Identified pain points across distribution channels and identify potential recommendations to reduce risk of attrition during merger and increase customer penetration for low performing channels
• Conducted research and customer surveys to understand the E2E customer journey for motor insurance application and claims processes and identify areas to improve customer experience
• Synthesized central bank regulatory guidelines and requirements to identify potential regulatory roadblocks and complexities for the merger
• Identified central bank and the country’s key priorities e.g. level of foreign ownership, market penetration, ESG etc. for the insurance sector to ensure successful merger integration

Market Research & Analysis

• Conducted research on super apps in SEA to identify best-practices to cater towards the customer’s E2E journey and cross-sell products across the customer lifecycle e.g. supporting consumer & merchants on financial management, customer profiling to drive sales etc.
• Conducted research to identify alternative data sources i.e. telco sources, social media etc. to conduct eKYC on customers in Asia for financial institutions in SEA
• Conducted a comprehensive benchmarking study for credit guarantee institutions to understand product offerings, services etc. for a company in SEA
• Conducted research on key competitors and developed a survey to assess the pricing strategy for a TH CPG company

Transformation & Change Management

• Defined the target functional capability blueprint required by identifying 20+ new capabilities, eliminate duplicates and capability shifts required across Product and Tech delivery functions
• Developed key decision rights, rules of engagement and governance required to ensure successful implementation of new processes for a telco and oil & gas company in SEA
• Developed performance management systems in terms of key metrics required and performance tracking to ensure top down alignment in terms of strategic direction and goals
• Conducted a change readiness survey and framework to assess the organization’s digital maturity, capabilities, resources and potential complexities to develop a global implementation roadmap based on each country’s readiness
• Facilitated change management discussions and ideation workshops to ensure overall alignment, minimize resistance and obtain buy in for a SEA plantation company

Operations Improvement

• Identified cost savings of EUR1 mn by identifying 12 initiatives to improve operational efficiency across key processes
• Redesigned the end-to-end agile and waterfall product lifecycle management process to reduce inefficiency, streamline processes across functions and ensure E2E accountability
• Developed RACI, roles and responsibilities, new ways-of-working and governance structure for the Product and Tech organization to improve efficiency, accountability and collaboration across functions
• Conducted a make vs buy analysis to identify whether production should be done in-house or outsourced for a large semiconductor manufacturer

Digital & Vendor Assessment

• Developed an evaluation criteria and framework to assess the client’s current digital procurement landscape and prioritize digital procurement initiatives for a plantation company
• Conducted a benchmarking analysis to analyze capabilities of 15+ procurement vendors across procurement modules and identify key areas to consider when selecting vendors
• Assessed the overall market and identify key dimensions to include in the RFP document to identify potential digital vendors
• Developed digital use cases e.g. blockchain in banking, seamless customer journey, improve customer stickiness etc. to identify potential areas of growth and innovation for financial services companies

Channel & Distribution Strategy

• Identified and recommended distribution opportunities to strengthen presence in core segments and identify key products which resulted in incremental annual growth for a large skincare player
• Recommended product placements for different channels to capture growth of different customer segments for a skincare player
• Identified channel distribution and marketing strategies for toothpaste with potential revenue uplift of ~20% for a large oral care manufacturer

Product & Growth Strategy

• Assessed brands social media and marketing strategies and conduct research to identify evolving consumer trends and growth opportunities in personal and home care segments
• Identified key segments in skincare and recommended product launches in anti-aging face mask and cosmetic water to capture potential market growth of ~20% which was implemented by the team

Performance Monitoring & Reporting

• Developed reports to monitor product performance across SKUs and key metrics e.g. market share, brand & channel performance, pricing etc.
• Reduced time taken to prepare dataset of 3,000+ SKUs from 40 to 4 hours through automating data processing and aggregation using advanced Excel formulas

Operational Risk & Branch Management

• Improved effectiveness of controls for risk mitigation by creating an annual risk performance template to analyze key trends and patterns from monthly data for bank branches nationwide
• Analyzed customers’ transaction profiles of politically exposed and high-risk customers to prevent fraud and money laundering risk
• Prepared client risk assessment reports on high-risk customers to ensure compliance with AML regulations
• Supervised and trained 15+ staff members in the largest branch in the country to ensure high levels of customer service while adhering to the latest regulatory standards by leading weekly meetings

Private Equity, Asset Management & Trust Funds

• Led two final year audits from planning to the completion stage of the audit process for trust funds
• Created the auditing template to be used by associates for performing future audits for three new client accounts
• Analyzed financial statements to ensure compliance to accounting standards and assess overall performance