Veera Subramanian
Sales Director
Singapore
Summary
Experienced Regional Sales Director with proven track record in driving regional sales growth and fostering strong client relationships. Skilled in managing cross-functional teams to enhance market penetration and revenue streams. Recognized for implementing effective sales strategies and mentoring teams to achieve ambitious targets. Consistently driven by focus on collaboration and adaptability to changing market conditions, ensuring business objectives are met.
Overview
23
23
years of professional experience
Work History
Regional Sales Director, APAC& Japan
Picus Security
02.2022 - Current
- Build Business Pipeline across Key Markets in Asia
- Create, Plan and Execute the Regional Business Territories plan for Land and Expand
- Doubled the ARR from our Largest Customer in Asia Pacific in first year and creating a pipeline and sales closure plan to Doubled the ARR from our Largest Customer in Asia Pacific in first year and pipeline of doubling ARR by close of FY23.doubling ARR
- Grew the Business in North Asia by 9X in FY22 with ARR of 225K
- Landed our First Customer in Taiwan and will land our first Customers in Singapore, Indonesia and Australia
- Created USD2M Pipeline in 9 months in FY22 and closed 38% of the pipeline in 12 months successfully
- Started FY23 with USD2.5M pipeline of Opportunities using the MEDDPICC Sales and SCOTSMAN Methodology
- Hire, onboard and Manage Sales Development Representative, Solution Architect and Sales Director for SAARC
- Built the Channel Ecosystem of Distributors and Focus Partners for South East Asia and North Asia
- Work with Field Marketing to identify and promote the Brand at Key Events targeting End Users through various including Channels and Public Speaking
- Generated over 350 leads and converted 15% of these Customer leads into Opportunities after BANT qualification
Regional Sales Director, ASEAN & HKG
Skybox Security
01.2024 - 02.2025
- Increased regional sales by developing strategic plans and fostering strong client relationships.
- Improved market penetration with targeted sales initiatives and robust follow-up processes.
- Achieved revenue growth, leading regional team in implementing innovative sales strategies.
- Conducted performance reviews to enhance sales team's effectiveness and boost productivity.
- Increased client base by identifying potential markets and initiating outreach campaigns.
- Developed territory management strategies to maximize market presence and customer engagement.
Regional Sales Director [ASEAN]
Skybox Security
01.2021 - 02.2022
- Provide Sales Leadership to In country Sales Managers in Malaysia, Thailand and Philippines
- Pipeline opportunities increased by 30% on average across these territories
- 50% YoY growth in Sales closures till Dec 2021
- Strategic Account Director for Strategic Accounts in Financial Services and Defence
- Closed a 2 year Contract with FSI Account and increased the ARR by 35% by FY22
- Sales Leader for Singapore and Indonesia
- Exited the FY with 12% over achievement
Business Development Manager [ASEAN]
Vincere Cybertech
04.2020 - 12.2020
- Carry out Business Development for DisruptOps and PICUS
- Interacted with Channel Partners and Customers to create awareness on Cloud Security Posture and Breach and Attack Simulation
- Created Pipeline opportunities totalling USD600k in 12 months
Regional Sales Manager
F5 Networks Singapore Pte Ltd
07.2016 - 12.2019
- Primary Focus on Sales and Business Development for Consulting Services across included South East Asia, Pakistan and Korea through direct Customer engagement with proven Sales achievement track record of tripling the Sales Bookings in 3 years
- Secondary Role as Owner for Key Accounts responsible to build relationships with Executive and Key Leaders to drive minimum Annual revenue of USD300K
- These accounts included Telenor APAC, Globe and OCBC
- FY19 Highlights Sales Revenue of USD3M, achieving 147% of Sales Plan
- Acquisition of 25 new Customers in SME markets like Garena (USD90K), CyberDyne (USD20K), WealthX (USD50K), MyRepublic (USD60K), GoJek (USD45K) totalling USD800K in across ASEAN
Regional Services Manager
F5 Networks Singapore Pte Ltd
05.2012 - 06.2016
- Achieved USD10M in Sales Revenue and led the team in consistent growth averaging 40% YoY
- Primary Focus and Areas of Responsibility include: Managing a team of Sales Executives selling F5’s Consulting and Education Services and Product License Renewals for Singapore, Indonesia and Thailand
- Collaboration with In-Country Account Management teams to negotiate with Customers on all facets of renewal contracts using sound business judgment
- Tasked to lead and carry Sales Quota for Services Growth in strategic accounts in ASEAN
Senior Services Sales Manager
British Telecommunications
04.2009 - 04.2012
- First Sales tasked to start BT’s Services business within Peninsula and East Malaysia and Brunei, offering Services such as: Managed Security Services, IT Data Centre Transformation, Business Continuity Planning, Disaster Recovery Planning and Consultancy, ICT Blueprint, Application Performance Management, MPLS
- Identified Target Markets and Key Customers and their Stakeholder ecosystem in IT Transformation Office, Networks, Security through Strategic Account Planning
Engagement Manager
BT Frontline Pte Ltd
01.2005 - 03.2009
- Responsible for Training and Professional Services Sales and Engagements with Key Customers such as NUS, Singapore Poly, AStar, IHIS, SIA, Ngee Ann Poly
- Achieved the following Sales growth by building new Revenue Streams outside of traditional Sales Revenues like Managed Security Services and Outsourcing
Presales Engineer
Frontline Pte Ltd
04.2002 - 12.2004
- Technical Lead for IT Infrastructure Solutions to Customers in Education and Transportation Sectors
- Solutions proposed included DC Consolidation, Disaster Recovery, Backup and Recovery Modernization, Application Modelling and Performance Management
Skills
- CISSP Qualified
- Account Management Proficiency
- Strategic Consultative Selling
- Revenue Expansion
- Sales Process Oversight
- Regional Oversight
- Effective Team Collaboration
- Sales Tactics Optimization
- Analytical Problem Solving
- MEDDPICC Sales Framework
- Client Engagement
Languages
English
Tamil
Malay
Hobbies and Interests
- Reading
- Wine Lover
- Golf Player
- Soccer Enthusiast
Personal Information
Nationality: Singaporean
Timeline
Regional Sales Director, ASEAN & HKG
Skybox Security
01.2024 - 02.2025
Regional Sales Director, APAC& Japan
Picus Security
02.2022 - Current
Regional Sales Director [ASEAN]
Skybox Security
01.2021 - 02.2022
Business Development Manager [ASEAN]
Vincere Cybertech
04.2020 - 12.2020
Regional Sales Manager
F5 Networks Singapore Pte Ltd
07.2016 - 12.2019
Regional Services Manager
F5 Networks Singapore Pte Ltd
05.2012 - 06.2016
Senior Services Sales Manager
British Telecommunications
04.2009 - 04.2012
Engagement Manager
BT Frontline Pte Ltd
01.2005 - 03.2009
Presales Engineer
Frontline Pte Ltd
04.2002 - 12.2004
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