VED PRAKASH NARAYAN
Summary
Results-oriented seasoned executive with over 30 years of demonstrable success in technology industry in helping technology companies scale across Asia and USA by streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.
Overview
35
35
years of professional experience
Work History
President Asia Pacific
MARKFORGED INC
07.2017 - Current
- Started in 2017 as Vice president for Asia Pacific to build the business from ground up by hiring top quartile talent and building the network ,sales capacity and market coverage to support hyper growth
- Formulated and executed successful "Go to market" strategy in Asia Pac region
- As an executive team member actively participated in the process of taking the company public in July 2021 at NYSE in 2021 .
- Identify and champion customer’s issue to help improve customer experience and product gap with product validation
- Executed proven strategies to hit sales quota and help company achieve goals.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Formulated tactics and strategies to target Ideal Customer profile (ICP) in targeted market
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Developed and implemented Global account strategies and programs to optimize revenue contribution and return on investment.
- Q3 2022 Quarterly earnings result , the business highlight "Revenue in APAC grew 51% during the nine months ended September 30, 2022 compared to the same period in 2021, and 82% during the three months ended September 30, 2022 compared to the same period in 2021
Vice President
ONSHAPE INC, Pacific
11.2015 - 07.2017
- Early stage startup with 3D cloud solution based on subscription business model.
- Hired and managed employees to maximize productivity while training staff on best practices for SaaS business.
- Formulated and executed strategic initiatives to improve product offerings
- Evaluated product development strategies and evaluated alternative Go to market approaches with freemium SaaS Model
- Parametric technology corporation (PTC) acquired Onshape in 2019
Vice President
NEWFORMA INC, AEC, Asia Pacific
08.2011 - 10.2015
- Started as Vice President for APAC to start and build the business in APAC from ground up.
- Formulated and executed the Go to Market strategy for a predictable and sustainable business.
- Grew the business 100% YoY every year between 2012 and 2015.
- Devised and presented 3 years business plans and forecasts to board of directors.
Vice President Asia Pacific Operations
DASSAULT SYSTEMES
04.2002 - 04.2011
- Started as Director sales APAC in 2002 after moving back to Singapore form United states for the SolidWorks brand of Dassault Systèmes, a world leader in 3D and Product Lifecycle Management (PLM) solutions,
- Managed overall P&L, revenue growth, risk management and business compliance processes for a team of 52 direct and over 900 indirect people
- Built a highly scalable business with a indirect and Direct go-to-market strategy resulting in $90M top line in 2011 form S1M in 2002
- Established a company culture to attract and hire top-quartile talent, resulting in a high-performance team and initiated talent management program to retain the talent
- In addition to the role of VP Asia Pacific for SolidWorks brand also managed Dassault Systems all brands portfolio of US$ 250 million for South East Asia for 2009 and 2010
- Improved management review process, analysis of P&L’s risk and opportunities and controlled non-personnel expense budget
- Recruited and developed a highly efficient distribution network of 102 channels resulting in a predictable and sustainable growth
- Successfully integrated new products for new markets (Simulation and PDM,) resulting in 8% of the overall revenue for the region
- Reorganized and strengthened sales process resulting in increased average sales productivity by 30%
- Created and implemented incentive plan for entire team to drive on an average 12% incremental top line growth in three years; ~US$ 10 Million incremental bookings
- Assessed and implemented fiscal disciplines in Order fulfillment process, which helped reduce the bad debt from to 5% over last 5 years
- Conceptualized and Led successful online marketing initiatives reducing the cost per sales lead by 50%
- Build a financial model to plan and analyze long term go to market strategy of direct sales model
- Initiated on line user communities in China India and Korea with over 100,000 members for scalable market reach and increase sales lead volume by 25%
- Formulated and executed effective strategies built on retention drivers towards talent management in high turnover countries like China and India to bring down attrition rate by 20% amongst Channel’s employees
- As member of Dassault global leadership team formulated and executed ONE COMPANY initiative in Asia pacific region
- Grew Dassault all brands business for South East Asia by 35% to represent US$ 250 Million in 2010.
- Created succession plans to provide continuity of operations during leadership transitions.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Devised and presented 5 years business plans and forecasts to Group leadership team .
Regional Sales Manager
Synchronicity Inc
04.2001 - 03.2002
- A synopsis and Intel startup company building design supply chain collaboration and intellectual property (I.P.) infrastructure solutions for Semiconductor Industry
- Coordinated full sales operations within assigned region.
- Forecasted annual, quarterly and monthly sales goals.
- Created regional sales plans and quotas.
- Built and managed sales funnel using metrics to forecast achievements and measure goals.
- Finalized sales contracts with high-value customers. like Fairchild semiconductor and Intel
Regional Sales Manager
UPSPRING Inc, Massachusetts
08.1998 - 03.2001
- Started as Sales rep for Software Emancipation Technology, New England Startup Company, focussed on Software solutions for Software Quality assessment and assurance.
- Generated detailed sales reports and forecasts to analyze performance and track progress
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Generated $10M in revenue for year 1 with a team of 2 reps
Major Accounts Manager and District Manager
PARAMETRIC TECHNOLOGY CORPORATION
09.1995 - 07.1998
- Led the Sales and technical support team for PTC in India before moving to Singapore as Major account Manager
- Collaborated with global account team with PTC
- Global account manager for Phillips and Motorola accounts in Asia
- Increased the business nearly 200% in two years resulting in PTC being the leading brand in India.
- Determined revenue growth opportunities and enhanced service levels by closely monitoring developments in assigned accounts
- Closed complex sales with transaction value of $3M
Sales Manager, Area Sales Manager & Software Engineer
DIGITAL EQUIPMENT CORPORATION
12.1988 - 08.1995
- A pioneer IT company with minicomputer brands like PDP and VAX, Technical consulting group-India
- Managed and led a team of 8 sales within manufacturing vertical
- Collaborated and persuaded Independent software vendors to recommend Digital UNIX Workstation as platform of choice for their application
- Built process control application for TATA steel rolling mill resulting in improved steel quality Implemented and supported MFG/Pro, an ERP solution at Unilever India site in Eastern India.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
Education
MBA -
UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS
Chicago, Illinois03.2010
Bachelor of Engineering - Computer science
BIRLA INSTITUTE OF TECHNOLOGY MESRA
INDIA09.1988
Skills
- Executive Leadership and People Development
- Strategize Planning
- Enterprise and Channel sales leadership
- Business Partnership and Alliances
- OKRs and KPIs
- Recruiting and Hiring
- Coaching and Mentoring
- Organization and Time Management
- Analytical and Critical Thinking
- Self-Motivated
Accomplishments
- Executive Education – Growth Strategy for a small business, Babson graduate school of Business, Massachusetts
- Media interviews and speaking engagements on Industry, Market and Design Innovation Trends
- Wrote engineering best practices articles for industry publication like industry 2.0, Modern Machine tools
- Business Software Alliance member for IP protection; guest speaker on CNBC on data source code theft and IP protection.
- 26 President club Awards winner
Additional Information
- SKILLS, ENDORSEMENTS and RECOMMENDATIONS Linkedin: https://www.linkedin.com/in/vnarayan/ Twitter: @NarayanVed WeChat: Narayanved
Timeline
President Asia Pacific
MARKFORGED INC
07.2017 - Current
Vice President
ONSHAPE INC, Pacific
11.2015 - 07.2017
Vice President
NEWFORMA INC, AEC, Asia Pacific
08.2011 - 10.2015
Vice President Asia Pacific Operations
DASSAULT SYSTEMES
04.2002 - 04.2011
Regional Sales Manager
Synchronicity Inc
04.2001 - 03.2002
Regional Sales Manager
UPSPRING Inc, Massachusetts
08.1998 - 03.2001
Major Accounts Manager and District Manager
PARAMETRIC TECHNOLOGY CORPORATION
09.1995 - 07.1998
Sales Manager, Area Sales Manager & Software Engineer
DIGITAL EQUIPMENT CORPORATION
12.1988 - 08.1995
MBA -
UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS
Bachelor of Engineering - Computer science
BIRLA INSTITUTE OF TECHNOLOGY MESRA
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