Vasundhra Nasa
Summary
With 18 years of experience in the hospitality industry, I have worked in four different countries (India, Malaysia, Singapore, and Thailand) and with six diverse brands, including luxury full-service hotels and select service establishments. This extensive background has allowed me to adapt seamlessly to various business functions and cultural influences in dynamic market conditions, consistently achieving my goals. My expertise lies in analyzing complex situations and implementing effective strategies for successful outcomes. I possess strong business acumen and natural leadership qualities that motivate myself and others to deliver results on time and meet objectives. Throughout my career, I have collaborated closely with property sales and operation teams, prioritizing my own development while supporting team growth through coaching and training initiatives.
Overview
16
16
years of professional experience
1
1
Certification
Work History
General Manager
Holiday Inn Express Singapore Clarke Quay
2022.11 - Current
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed diverse team of professionals (on-property and cluster teams), fostering positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Maximized efficiency by coaching and mentoring team on management principles, industry practices, company procedures, and technology systems.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
Coach and NLP Practitioner
Self-employed
2020.02 - Current
- Applied coaching on self to manage transition from corporate life to life at home.
- Helped clients manage their life experiences including managing transition events in life/work.
- Deploying advanced understanding and practice of being "in the moment" to enable evidence based change in ownership, performance, productivity & engagement levels of my clients.
- Constellations-based coaching to uncover hidden system dynamics while handling complex issues faced by clients.
Chief Commercial Officer
Spectra Hospitality
2022.06 - 2022.10
- Asset Management for hotels providing diverse solutions and assistance to hotel owners all of which is aimed to ensure that hotel performance is optimized in terms of revenue, profitability and guest service quality
- Provide solutions and drive efficiency with hotel team through process & performance review (weekly and monthly).
- Owner representation in key meetings and also provide pre-opening assistance where required.
- Synthesized company and competitor performance data to discover untapped market for maximizing revenues.
- Crafted compelling value propositions for products and services, capturing new customers in competitive markets.
- Established rigorous performance metrics to effectively measure commercial activities and optimize results.
- Streamlined internal processes, improving operational efficiency and reducing costs.
- Collaborated with senior management to improve overall customer experience and increase profitability.
Express Assistant Manager - Hotel Manager
Holiday Inn Express Singapore Clarke Quay
2017.02 - 2019.08
- Leading hotel team to achieve all metrics for hotel in 2018 (Achieved 10/10 with SGD 1.3 Mil ahead of budget for total revenue and SGD 1.4 Mil ahead of budgeted GOP)
- Providing strategic and tactical support to enhance guest experience, colleague engagement and to ensure Brand standards are met
- Successfully transitioned out-sourced departments (Housekeeping, Engineering and Kitchen) to in-sourced hybrid model to drive cost efficiencies and productivity
- Continue to guide commercial team to ensure long term strategies are met and hotel achieves revenue & profit targets for the year.
Director of Sales
Holiday Inn Express Singapore Clarke Quay
2016.02 - 2017.01
- Oversee all aspects of hotel sales team including, team building and talent development
- Work closely with shared services team to ensure delivery and success in all aspects of marketing and revenue management
- Established corporate account database with team through consistent sales efforts while establishing trust and rapport with clients to generate and boost revenues for hotel.
Area Director of Revenue - Malaysia
InterContinental Kuala Lumpur
2014.03 - 2016.01
- Leading Revenue Management efforts for Malaysia city hotels and resort; guiding hotel's business positioning and financial planning.
- Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.
- Work closely with regional commercial & operational leaders along with General Managers to deliver performance metrics alongside leading and developing team of individuals in variety of reservations and revenue management roles
- Successfully rolled out and trained teams on new Business Planning tool
- Conducted several revenue management essential skills trainings for new team members in Malaysia as well as Singapore.
Director of Revenue Management
InterContinental Kuala Lumpur
2012.03 - 2014.02
- Providing revenue strategies to hotel in order to position itself in market and support Sales team through process of change (re-branded hotel)
- Develop and sustain growth through various channels and establish strategic market presence
- Optimized revenue streams for maximum profitability through detailed analysis of market trends and competitor activity.
- Collaborated with sales and marketing teams to develop targeted promotional campaigns that drove demand and increased revenue.
- Mentored team members on best practices in revenue management, fostering environment of professional growth and knowledge sharing.
Director of Revenue Analysis - Mumbai Cluster
Marriott International, Inc.
2010.07 - 2012.04
- Based out of cluster office, instrumental in delivering performance and building relationships with key stakeholders across properties
- Worked closely with revenue team on their personal development plans and initiated several team building activities to increase engagement within team and across various departments.
Revenue Manager
Courtyard by Marriott, Chennai
2008.11 - 2010.07
- Ensured improved RevPAR through budgeting, planning and forecasting that helped hotel surpass budgeted growth in room's revenue
- Lead cross functional decision making of revenue generating departments by conducting weekly Sales Strategy Meeting, evaluating business opportunities by setting rates and negotiations
- Played an instrumental role in developing & training reservation sales associates; which helped in two positive movements in various other properties in India.
Education
Bachelor of Arts - Hotel Management
Institute of Hotel Management, Aurangabad
India08.2006
Skills
- Leadership and team building
- Problem Resolution
- Operations Management
- Training and coaching
- P&L Management
- Motivation
- Client Relations
- Strategic Planning
Certification
- ICF Certification - Level 2 (PCC) for Coaching
- Advanced Coaching (2022)
- Gestalt Therapy (2022)
- NLP Practitioner (2021)
- Coaching Foundation (2021)
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Korean
Beginner (A1)
Timeline
General Manager
Holiday Inn Express Singapore Clarke Quay
2022.11 - Current
Chief Commercial Officer
Spectra Hospitality
2022.06 - 2022.10
Coach and NLP Practitioner
Self-employed
2020.02 - Current
Express Assistant Manager - Hotel Manager
Holiday Inn Express Singapore Clarke Quay
2017.02 - 2019.08
Director of Sales
Holiday Inn Express Singapore Clarke Quay
2016.02 - 2017.01
Area Director of Revenue - Malaysia
InterContinental Kuala Lumpur
2014.03 - 2016.01
Director of Revenue Management
InterContinental Kuala Lumpur
2012.03 - 2014.02
Director of Revenue Analysis - Mumbai Cluster
Marriott International, Inc.
2010.07 - 2012.04
Revenue Manager
Courtyard by Marriott, Chennai
2008.11 - 2010.07
Bachelor of Arts - Hotel Management
Institute of Hotel Management, Aurangabad
- ICF Certification - Level 2 (PCC) for Coaching
- Advanced Coaching (2022)
- Gestalt Therapy (2022)
- NLP Practitioner (2021)
- Coaching Foundation (2021)
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