Vasundhara Bhatia
Technical Solutions Consultant
Singapore
Summary
With a unique blend of development, customer support, AdTech, advertising, and project management experience, I excel in driving business growth through innovative product solutions. My expertise includes:
- Campaign Optimization: Successfully managed and optimized high-performing advertising campaigns for top-tier clients across APAC, including Grab, Shopee, and Agoda.
- Technical Leadership: Served as Technical SME for multiple Facebook Ad solutions, providing expert guidance on product implementation and optimization.
- Product Adoption & Scaling: Led the adoption and scaling of innovative products such as Facebook Ads that Click to Whatsapp, driving business growth and revenue expansion.
I leverage my technical acumen, industry knowledge, and customer-centric approach to drive transformative product solutions that meet business needs and exceed customer expectations.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Technical Solutions Consultant
Facebook
08.2021 - Current
- Won competitive hackathons and consistently rated “Exceeds Expectations,” earning recognition from VP and Director for exceptional contributions to the business.
- Led the scaling of Ads that Click to WhatsApp and Live Video Ads across APAC by managing contractors and driving technical adoption.
- Planned product roadmaps and strategies in partnership with sales and cross-functional teams to support new product launches and adoption.
- Improved workflows by automating processes, developing internal tools with JavaScript and SQL, and resolving complex client technical issues.
- Executed vertical and market strategies to drive adoption of Facebook’s technical services and enhance customer outcomes.
- Enhanced system performance by analyzing and troubleshooting technical issues in a timely manner.
Technical Account Manager
RTB House
11.2018 - 07.2021
- Managed and optimized all technical aspects of digital advertising campaigns for 15 VIP clients in Southeast Asia.
Supervised the creation and development of online advertising materials. - Acted as SME for integrating client websites and mobile apps with RTB House software solutions.
- Collaborated with cross-functional teams to suggest product improvements based on client feedback.
- Analyzed performance data using RTB House tools, Google Analytics, Appsflyer, and Adjust to recommend optimization techniques.
- Handled pre- and post-sales technical troubleshooting to ensure seamless campaign execution.
Software Engineering Analyst
Accenture
01.2015 - 10.2018
- Managing project personnel and deliverables and providing effort estimation and cost breakdown
- Gathering and analyzing requirements from clients and converting them into technical deliverables
- Implementing Reports and providing insights for users using SQL Server Reporting Services
- Developing Web Application and advanced decision based system for Singapore government hospital using ASP.NET, MS SQL, ASMX web services
- Developing change requests and enhancement requests for the application using Microsoft .Net
Associate Technical Support Engineer
Citrix Systems
10.2012 - 11.2013
- Provide Technical Resolution on Customer Issues such as: Netscaler Load Balancer, Netscaler Access Gateway, Client Network and Load Balancing issues
- Exposed to Networking areas such as: Content Switching, Load Balancing, Global Server Load Balancing, SSL Offloading, Integrated caching
Education
Bachelor of Technology - Information Technology
Maharishi Markandeshwar University
01.2008 - 01.2012
Master of Technology - Software Engineering
National University of Singapore
01.2014 - 06.2015
Skills
Project/Product Management
Go-To-Market Strategy
Agile Project Lifecycle
Languages/Frameworks: Java, ASPNET, C#, SQL
Ad Tech: Google Analytics, Facebook Ads Management Suite
Customer support
API integration
Machine learning
Certification
Citrix Certified Administrator for NetScaler
Timeline
Technical Solutions Consultant
Facebook
08.2021 - Current
Technical Account Manager
RTB House
11.2018 - 07.2021
Software Engineering Analyst
Accenture
01.2015 - 10.2018
Master of Technology - Software Engineering
National University of Singapore
01.2014 - 06.2015
Associate Technical Support Engineer
Citrix Systems
10.2012 - 11.2013
Bachelor of Technology - Information Technology
Maharishi Markandeshwar University
01.2008 - 01.2012
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