Variya Lulitanond
Bangkok
Summary
Accomplished marketing leader with a proven track record at Marriott International, adept in influencer marketing and team management. Spearheaded marketing strategies across 75 properties, significantly elevating brand loyalty and revenue. Awarded for excellence in communications, showcasing exceptional operations management and strategic planning skills.
Overview
20
20
years of professional experience
Work History
Area Director of Marketing
Marriott International
12.2019 - Current
- Planning and execute marketing activities for Marriott Bonvoy’s portfolio of hotels in Thailand, Vietnam and Cambodia (75 properties) with 3 main priorities of maximizing revenue, elevate loyalty program and strengthen our 16 brands in the area
Cluster Director of Marketing Communications and Public Relations
Marriott International
11.2015 - 12.2019
- Company Overview: Bangkok Marriott Marquis Queen’s Park, Hua Hin Marriott Resort & Spa, Phuket Marriott Resort and Spa, Nai Yang Beach
- Planning and execute marketing & advertising budget for the 3 properties
- Planning and manage sales and marketing related collaterals and operational brand standard items both within properties and customer’s touch points collaterals – ensure brand standard and delivering of the brand key messages
- Manage relationship with B2B Partners
- Digital Marketing management including social media platform management
- Achievement: Marriott International Elite Awards, Communications PR Leader APEC (Asia Pacific Excluding China) – Premium 2018
- Bangkok Marriott Marquis Queen’s Park, Hua Hin Marriott Resort & Spa, Phuket Marriott Resort and Spa, Nai Yang Beach
Regional Development Manager
Best Western International
10.2013 - 10.2015
- Company Overview: Asia & Middle East Head Office, Bangkok
- During my time at Best Western, we achieved the growth of 15 hotels in Asia during 2014
- Responsible for expansion of Best Western hotels across Asia Region
- Responsible for brand and products communications with prospects and new members of Best Western
- Develop and establish continuous relationship between the brand and hotels’ developers, owners and investors
- Asia & Middle East Head Office, Bangkok
Marketing Communication Manager
TCC Hotels Group Co., Ltd.
Bangkok
09.2011 - 09.2013
- Company Overview: TCC Hotels Group is member of the TCC Land Group, one of Thailand’s prominent conglomerates
- Its core business is to develop and to invest in a wide range of real estate projects including residential, office buildings, hospitality
- Managing communications and public relations tasks and matters within and outside the organization
- Responsible for preparing press releases, press-conferences and events in relations to the company’s image and branding
- Responsible for all media and advertising planning for the existing domestic hotels
- TCC Hotels Group is member of the TCC Land Group, one of Thailand’s prominent conglomerates
- Its core business is to develop and to invest in a wide range of real estate projects including residential, office buildings, hospitality
Operation Manager
Imperial Health and Spa Co., Ltd.
Bangkok
05.2007 - 08.2011
- Company Overview: Imperial Spa is a spa operator and consultant company base in Bangkok
- Responsible for Spa operations for 6 branches across Thailand
- Managing all related business administration and human resource management of each Spa operating outlets
- Imperial Spa is a spa operator and consultant company base in Bangkok
Executive Assistant
Incentive Design Co., Ltd.
Bangkok
04.2005 - 05.2007
- Company Overview: Incentive Design is a destination management company (DMC) based in Bangkok
- Research, planning and developing new products and destination for sales team
- Liaise with clients on behalf of the sales team in order to apply the right products for the right clientele
- Incentive Design is a destination management company (DMC) based in Bangkok
Media Relation Executive
TCC Capital Land Co., Ltd.
Bangkok
01.2005 - 03.2005
- Company Overview: TCC Capital Land is a property development company based in Bangkok
- Preparing all News clipping and Synopsis of Property related news and media to be distributed throughout the management and company
- TCC Capital Land is a property development company based in Bangkok
Education
Master of Journalism and Media Studies -
University of Tasmania
Australia08.2004
Bachelor of Arts - Political Science and Chinese
University of Tasmania
AustraliaSkills
- Staff training and development
- Team management
- Influencer marketing
- Operations management
- Work planning and scheduling
- Production management
- Risk management
- Employee performance management
Personal Information
Citizenship: Thai
References
Can be provided upon request
Timeline
Area Director of Marketing
Marriott International
12.2019 - Current
Cluster Director of Marketing Communications and Public Relations
Marriott International
11.2015 - 12.2019
Regional Development Manager
Best Western International
10.2013 - 10.2015
Marketing Communication Manager
TCC Hotels Group Co., Ltd.
09.2011 - 09.2013
Operation Manager
Imperial Health and Spa Co., Ltd.
05.2007 - 08.2011
Executive Assistant
Incentive Design Co., Ltd.
04.2005 - 05.2007
Media Relation Executive
TCC Capital Land Co., Ltd.
01.2005 - 03.2005
Master of Journalism and Media Studies -
University of Tasmania
Bachelor of Arts - Political Science and Chinese
University of Tasmania
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