Vanessa Chin
Summary
Strategic marketer with over five years of experience across the F&B, education and loyalty sectors. I enjoy crafting high-impact campaigns, whether it is increasing brand awareness, lifting sales or strengthening community engagement. I’m hands-on with performance marketing, content strategy and campaign execution, and I focus on measurable outcomes. My personal tagline is “Step Up and Step Out”.
Overview
5
5
years of professional experience
Work History
Assistant Marketing Manager
Mind Stretcher Education
03.2024 - Current
- Drove end-to-end marketing for Mind Stretcher’s largest annual campaign (2026 Registration), including communications, social media and landing page optimisation, achieving a twofold increase in enrolments during the launch period.
- Managed Meta and Google Ads campaigns, delivering a 14.5x ROI through data-led optimisation, audience targeting and high-performing creatives.
- Led a 1,000-pax annual student event, contributing to an 8% increase in student retention.
- Co-produced parent-friendly sales brochures across all levels with stakeholders, strengthening understanding of the curriculum.
- Strategised open houses, brand activations and CSR initiatives for Mind Sparks, enhancing parent engagement and community outreach.
Senior Marketing Executive
BreadTalk Group
05.2023 - 11.2023
- Successfully led and executed a top-tier sales store reopening campaign, developing launch promotions and social media content that delivered a 50% increase in sales.
- Championed the planning of Wu Pao Chun's highly successful Mid-Autumn campaign, overseeing key elements such as visual merchandising and media drops.
- Collaborated closely with social media agencies to execute a targeted content strategy, resulting in a 30% increase in followers.
Senior Brand Marketing Executive
Kiosks Collective
11.2021 - 04.2023
- Led brand refresh campaigns for CRAVE Nasi Lemak, strengthening brand equity and driving a 25% increase in revenue through new customer acquisition and win-back efforts.
- Spearheaded the launch of new brands A Noodle Story and Lucky Dumplings, working with external partners to boost awareness through press releases and influencer marketing.
- Strategised social media content across all brand accounts, increasing followers and engagement by 35%, and optimised ad spend to achieve a 12x ROI using data-driven insights.
- Mentored marketing assistants to improve skills and workflow efficiency, raising overall team productivity.
Loyalty Marketing Executive
Singapore Telecommunications Limited (Singtel)
09.2020 - 08.2021
- Pioneered the launch of Singtel Dash’s rewards programme, driving a 43% increase in monthly active users and a 75% rise in voucher redemptions within 10 months
- Executed end-to-end segment marketing communications across owned media, increasing Dash Rewards’ active user engagement by 25%.
- Developed retention marketing plans using data-driven insights, sustaining a monthly retention rate above 85%.
- Supported co-marketing partnership campaigns, achieving a higher blended discount margin and over $10k in cost savings.
Education
Bachelor of Science in Marketing (Honours) - Marketing
Singapore University of Social Sciences (SUSS)
05.2020
Diploma in Human Resource Management and International Business - Human Resource Management and International Business
Nanyang Polytechnic
Singapore05.2016
Skills
- Brand Campaign Management
- Copywriting & Content Creation
- Influencer Marketing
- Performance Marketing
- Social Media Strategy
- Meta Ads & Google Ads
- Canva & CapCut
- Framer
Languages
English
Chinese
Timeline
Assistant Marketing Manager
Mind Stretcher Education
03.2024 - Current
Senior Marketing Executive
BreadTalk Group
05.2023 - 11.2023
Senior Brand Marketing Executive
Kiosks Collective
11.2021 - 04.2023
Loyalty Marketing Executive
Singapore Telecommunications Limited (Singtel)
09.2020 - 08.2021
Bachelor of Science in Marketing (Honours) - Marketing
Singapore University of Social Sciences (SUSS)
Diploma in Human Resource Management and International Business - Human Resource Management and International Business
Nanyang Polytechnic