Vaishnavi Seetharaman
Bangalore
Summary
Accomplished Brand Activation Manager with a successful history at Nestlé India Ltd, specializing in brand and category development. Demonstrated expertise in executing high-impact marketing campaigns and spearheading new product initiatives. Proven leadership abilities combined with effective vendor management, utilizing data analytics to drive market growth and strengthen customer engagement.
Overview
10
10
years of professional experience
Work History
BRAND ACTIVATION MANAGER
NESTLE INDIA LTD
04.2019 - 10.2022
- Developed a strategy for NPI business and led a team revenue plans basis the annual strategy.
- Executed ATL and BTL campaigns and programs for better outreach of the Nestle brands.
- Tracking Brand performance with MIS reports and KPI tracking on MoM & DOR reviews.
- Develop and implement business development strategies in consultation with Sales Head to accelerate business growth in line with agreed plans/Targets.
- Providing critical consumer insight for the brand, competition intensity and project gaps accordingly basis which actions can be planned in the market.
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Distributor/retail/Influencer management.
- Create product level scheme to minimize risk Basis buyer’s trend & consumer reality in markets.
- Lead & Execute store level merchandizing activities and ensure proper offtake of the products.
- Responsible in Planning & execution of New products in the market to ensure that Nestlé has leadership position in segments and have an eye on identifying changing consumer trends and other business opportunity.
- Work closely with the Sales team like ASMs, RSMs & ZSMs in identifying and opening new business opportunities through new distribution channels.
- Participate in MFR/MOR/DOR/Category reviews with concern stake holders.
BRAND MANAGEMENT EXECUTIVE
NESTLE INDIA HEAD OFFICE
Delhi-Gurgaon
08.2018 - 03.2019
- Developed innovative marketing campaigns based on brand objectives.
- Organized Brand concept building mega activations across 9 towns of India.
- Developed brand communication material, Leave behind collaterals for Sales and Marketing teams.
- Refined PFME of brands NESTUM and CERELAC, Co-ordinated for the launch of ORGANIC CEREALS.
- Heading the OMP for the Baby Foods Category.
- Delivered training sessions to sales and marketing teams for new product content & advancements.
- Motivated team members to continuous improvement in promoting and selling target products.
- Identify new Vendors, Negotiate, and strike deals with vendors and ensure order correctness.
- Maintaining Tracker against all the activities of Vendors Spends & Payments.
- Initiating & Implementation of CRM model, addressing the issues and compatible with internal reporting tool.
KEY HOSPITAL MANAGEMENT EXECUTIVE
NESTLE INDIA LTD
Chennai & Trichy
09.2012 - 07.2018
- Responsible for Handling the Primary and Secondary targets for assigned distributor.
- Responsible for Growth of territory, both in terms of Value and Volume.
- Working with DSR/PSR/Merchandiser in the market for effective coverage and resolve gaps & address issues.
- Coaching the Distributor Salesman on Effective Selling, Awareness of Current Schemes to maximize Secondary sales and ensuring market compliances.
- Conducting DOR, WOR & MOR for SSF & Distributor for better coordination, implementation & achievement of targets.
- Ensuring Market freshness of Products by timely replenishment through effective daily sales tracking & generating offtake and productivity in market.
Education
M.Sc. - Food science & Nutrition
Queens Mary college
Chennai01.2012
B.Sc. - Nutrition & Food service management
Thiruvalluvar University
Vellore01.2010
Intermediate -
Rathnagiri Bhageerathan HSS
Vellore01.2007
SSC -
Rathnagiri Bhageerathan School
Vellore01.2005
Skills
- Brand & Category Building
- ATL & BTL Retail Branding
- New Product Planning
- Customer Relationship Management
- Market & Competitive Analysis
- Operational Management
- Distribution Channel Management
- Vendor Management
- Channel Marketing
- Team Leadership & Mentoring
- Marketing Campaigns
- Contract Negotiations
- SAP
- LUPA
- Data Analytics
- MS Office suite
- Salesforce
- Success Factors
Accomplishments
- Awarded 'Best Sales Officer of the Year' 2014 for achieving objectives consistently
- Recognized for building and strengthening the redistribution, and promoting the maternal segment in metro cities and rurban towns
- I was appreciated multiple times on official platforms 'Grow 2 Win' and 'Dream Dare Deliver' for new product development and sustained performance
- Recognized for the business growth of Nestlé Foods in educational institutions
- Awarded as the best activation executive in the training of direct and third-party employees
Languages
Tamil
First Language
English
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Disclaimer
I hereby declare that the information furnished above is true to the best of my knowledge and belief.
Timeline
BRAND ACTIVATION MANAGER
NESTLE INDIA LTD
04.2019 - 10.2022
BRAND MANAGEMENT EXECUTIVE
NESTLE INDIA HEAD OFFICE
08.2018 - 03.2019
KEY HOSPITAL MANAGEMENT EXECUTIVE
NESTLE INDIA LTD
09.2012 - 07.2018
M.Sc. - Food science & Nutrition
Queens Mary college
B.Sc. - Nutrition & Food service management
Thiruvalluvar University
Intermediate -
Rathnagiri Bhageerathan HSS
SSC -
Rathnagiri Bhageerathan School
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