Tristal Langbehn-Tay
Summary
Sales specialist with 8 years of experience in B2B sales, consultative selling to enterprise clients in market research and tech industry. Proven track records of expanding new territories in Asia Pacific region and generating revenues by new business and upselling. Seeking to apply for a sales manager role to apply advanced sales knowledge to help teams achieve satisfaction at work and hit revenue targets
Overview
10
10
years of professional experience
Work History
Enterprise Account Executive
Asana
09.2021 - 05.2023
- Specialized in Enterprise clients in Southeast Asia Region through the entire sales process
- Work and manage a team comprising of Sales Development Representative, Solution Engineer, Customer Success Manager and Renewal Manager to help expand SEA clients portfolio
- Biggest deal brought in from a travel company at TCV of US$160K in FY22Q3 via multi threading effort across my team
- Biggest deal brought in from a logistic real estate company at TCV of US$190K in FY22 Q4 via cross region collaboration to develop compelling solutions and ROI to client's CIO
- Biggest deal brought in from a fast food chain at TCV US$200K in FY23Q1 via executive connection and buy ins from multiple stakeholders with client commitment to share case studies
- Brought in the biggest subscription in Singapore at USD 50,000 with a tech company for single country subscription only
- Manage a team of associates from hiring to provide training and mentorship on sales process cycle and lead generation
- Develop Sale playbook for the corporate sales team to improve sales process and efficiency
- Conduct training on consultative selling and story telling with data
Regional Sales Training Manager
Euromonitor
10.2019 - 08.2021
- Reinvent and develop comprehensive sales training programs: Create, update and deliver engaging and effective training programs that cover sales techniques, objection handling, customer relationship management, and other relevant sales areas as part of sales onboarding for new joiners
- Create micro learning and gamified workshops to develop advanced sales skills for salespersons globally
- Organize and facilitate training sessions and workshops, both in-person and virtual, to educate sales representatives on advanced sales skills and best practices
- Foster an interactive and participatory learning environment
- Monitor sales performance: Track and analyze sales metrics and performance indicators to identify performance gaps and training needs
- Collaborate with sales managers to develop action plans and training interventions to address identified areas of improvement
- Appointment by Chief of Commercial to be temporary stand in for corporate sales manager role for Sydney new sales team
- Provide territory strategies, coaching and feedback to new sales reps.
Client Consultant
Euromonitor
05.2017 - 10.2019
- Specialized in growing Fashion, Retail and Tech sectors in APAC region
- Achieved 150% to target for the fiscal year of 2017/2018 and earned a place in the high regarded 100% club and Top 10 Hunters globally, where I was a key contributor to the achievement of doubling consulting projects in new business team in Asia
- Closed a consulting project with a top sportswear brand worth USD150,000, that help to map opportunities for portfolio assortment and consumer insights study
- Brought in the biggest subscription in Singapore at USD 50,000 with a tech company for single country subscription only
- Manage a team of associates from hiring to provide training and mentorship on sales process cycle and lead generation
- Develop Sale playbook for the corporate sales team to improve sales process and efficiency
- Conduct training on consultative selling and story telling with data
Senior Business Development Executive
Euromonitor
03.2015 - 04.2017
- Specialized in growing Fashion and Retail sectors in the APAC region
- Achieved 200% to target for the fiscal year of 2016/2017 and earned a place in the high regarded 100% club and Top 10 Hunters globally, where I was a key contributor to the achievement of doubling consulting projects in new business team in Asia
- Recognized for achieving the largest account revenue growth at 90% in 2017, for a leading Footwear Brand in Singapore
- Closed a consulting project with a top luggage brand worth USD200,000, that map opportunities for them across channels, competitors brands and price points in tier 1 and 2 China cities
- Closed the biggest subscription value to date in Singapore office at USD 100,000 with a luxury brand
- Spearheading a research-client collaboration in Indonesia with largest Gold Jewellery Manufacturer for their IPO marketing collaterals, which led to increase in brand awareness and exposure of Euromonitor's solutions
Business Development Executive
Euromonitor
08.2014 - 02.2015
- Specialize in growing Apparel and Furniture Retailing companies in the APAC region
- Cold Calling to reach out to clients in order to identified business needs and developed viable recommendations and action plans through consultative selling
- Account Management of new clients by conducting training, attending to queries, and finding new up-sell opportunities
- Proactively engaging clients through strategic data analysis and presentations, project delivery and events to understand their unique business requirements to prioritize pipelines
- Invited as a speaker to the French Embassy to present share key insights on apparel trends in Asia and highlights future opportunities for international and regional brands
- Achieve 100% renewal rate in the first 6 months when taking over all projects
Regional Expansion Manager
Nuettes Asia Pacific
07.2013 - 07.2014
- French lifestyle brand start up in Asia with territories in charge in Hong Kong, South China, Singapore and Malaysia
- Single handedly clinched deals and partnership with other lifestyle brands and music festivals to promote products and increase B2B and B2C sales growth through e-commerce, pop up stores and sponsorship
- Work with Zalora, Belvedere, Zoukout, 1WorldMusic Festival, Glasses Online
- Set up tradeshows in Guangzhou to meet with distributors and build relationship with local stakeholders
- Liaise with France HQ and Directors in Korea and Japan to grow the brand in Asia
Education
Bachelor of Arts - Business Studies
CARDIFF METROPOLITAN UNIVERSITY
Singapore Campus 2013
Skills
- Team Management
- Coaching
- SPICED Discovery
- Business Development
- Consultative Selling
- Market Intelligence
- Client Development
- Sales Strategy
- Negotiation
- Sales Training
- Salesforce
Timeline
Enterprise Account Executive
Asana
09.2021 - 05.2023
Regional Sales Training Manager
Euromonitor
10.2019 - 08.2021
Client Consultant
Euromonitor
05.2017 - 10.2019
Senior Business Development Executive
Euromonitor
03.2015 - 04.2017
Business Development Executive
Euromonitor
08.2014 - 02.2015
Regional Expansion Manager
Nuettes Asia Pacific
07.2013 - 07.2014
Bachelor of Arts - Business Studies
CARDIFF METROPOLITAN UNIVERSITY
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