TRAN THI PHUONG THANH

Professional Summary:

Market development specialist with expertise in:

• Expanding strategic partner ecosystems.
• Executing innovative media-tech projects.
• Optimizing digital advertising systems.
• Driving breakthrough revenue growth strategies

Key Responsibilities:

Siam Group | Regional Business Development Manager (Hotel and Resort Project)

• Developed and executed market expansion strategies for advertising placements in luxury hotels and resorts.

• Negotiated and secured high-value contracts with international hospitality brands.

• Optimized advertising screen installations in key locations (lobbies, elevators) to enhance brand exposure.

Key Achievements.

• Expanded market penetration in the hospitality sector, securing contracts with top-tier hotel chains, including: Accor Group (Mercure, Ibis Styles, Fusion Suites…).

Golden Asia Media | Business Development Executive

Key Responsibilities:

Market Expansion & Partnerships

• Develop and expand markets in Beauty Salon, F&B, Building/Apartment, Hotel & Resort
• Establish and maintain strategic partnerships with key industry players.

B2B/B2C Negotiation and Contracting.

• Negotiate and close high-value contracts with major partners.
• Optimize commercial value and long-term profitability.

Media and Advertising Project Management.

• Plan, implement, and operate digital advertising screen systems.
• Enhance customer reach frequency at strategic touchpoints

Brand Strategy and Communications

• Develop compelling proposals and presentations.
• Consult on optimized solutions for revenue growth and brand awareness.

Presentation and pitching to clients.

• Crafting compelling proposals and presentations tailored to client needs
• Effectively communicating product value propositions to accelerate deal closure
• Work cross-functionally to leverage resources and maximize business opportunities.

Technology Implementation and Digital Advertising.

• Propose and deploy cutting-edge advertising solutions.
• Improve communication efficiency, and cost optimization.

Key Achievements.

• Expanded market share internal system by 50%, securing top-tier partnerships.
• Executed more than two strategic projects, boosting brand awareness and revenue.
• Pioneered event tech innovations, enhancing engagement & visibility
• Regional Business Development Manager

Core Skills:

• High-level negotiation and deal-making – Building win-win strategies for B2B and B2C partnerships.
• Media project management and execution – From brief to execution, ensuring optimal ROAS.
• Brand strategy and market development – Leading sustainable growth and competitive advantage creation.
• Creativity, storytelling, and tech-driven innovation – applying digital advertising and data-driven marketing in communications.
• Presentation and Pitching – Delivering persuasive proposals and impactful presentations.

Professional Summary:

• Creative and analytical Content Creator and Film Reviewer with expertise in storytelling.
• Skilled at uncovering unique character perspectives, crafting in-depth reviews that challenge conventional interpretations.
• Experienced in content strategy and ensuring optimized reach and engagement.
• Adept at writing, editing, and proofreading, delivering high-quality content that sparks discussions.
• Passionate about exploring storytelling depth and character motivations, creating thought-provoking and engaging content.

Key Responsibilities:

• Analyzed and deconstructed film narratives, offering fresh perspectives on character motivations and development.
• Crafted in-depth movie reviews, focusing on unique angles that challenge traditional interpretations.
• Developed compelling storytelling techniques to engage audiences and spark discussions.
• Optimized content for digital platforms, ensuring reach and impact across multiple channels.
• Collaborated with media teams to align reviews with broader content strategies and audience interests.

Key Achievements:

• Gained strong audience engagement by presenting unconventional character insights.
• Increased reader interaction by 30%, fostering discussions and deeper connections with content.
• Built a niche following through a distinctive storytelling approach in film – POV

Core Skills:

• Storytelling & Narrative Analysis – Uncovering deeper layers of character and plot.
• Content Creation – Producing thought-provoking reviews that challenge mainstream views.
• Creative Writing & Editing – Crafting high-quality, polished reviews that resonate with readers.

Professional Summary:

• Expertise in client relationship management, sales process optimization, and revenue growth.
• Proven ability to develop high-value partnerships and drive business success.

Key Responsibilities:

• Develop a strong customer base, and identify new business opportunities to increase market penetration.
• Enhance client satisfaction, and strengthen long-term partnerships.
• Drive customer retention through proactive account management.
• Secure mutually beneficial agreements for sustainable growth.
• Assess industry trends, and formulate data-driven business strategies.
• Identify competitive advantages and market positioning opportunities.
• Streamline the sales process from lead generation to deal closure.
• Improve efficiency through CRM and automation tools.

Key Achievements

• Increased customer retention by 60% through enhanced service quality and long-term partnerships
• Reduced deal-closing time by 35% by implementing sales process optimization and CRM integration.

Core Skills:

• B2B Sales & Negotiation
• Market Expansion & Business Growth – Driving success in competitive markets
• Customer Relationship Management – Strengthening client loyalty and lifetime value.
• Market Analysis & Strategy – Translating insights into actionable business plans
• Sales Process Optimization – Enhancing efficiency through CRM & automatio