Trang Nguyen
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Manager
International Management And Sports College
10.2023 - Current
- Managed marketing workflow between staff and all companies under ISA Group (International Sports Academy, International Management and Sports College, Apex Swimming, Matchplay Enrichment, NSCA - Singapore Chapter). Provide marketing strategy and marketing materials for several markets (Singapore, China, Vietnam, Burma, Malaysia, India...)
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts (with team of 6).
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed monthly $6000 budget per school, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Created and managed social media campaigns to increase brand engagement.
Senior Marketing Consultant & Head of Marketing
Bidoads
10.2022 - 07.2023
- Pitched and managed projects whose budgets ranged between SGD 6000 - 45000/month, including hiring strategies
- Secured 20+ projects for leading brands in healthcare, education, BFSI, architectural sectors (Eg Hanoi French Hospital, BIDV, Military Bank)
- Identified & managed KOLs, lead content strategies and commercial video productions (i.e TVCs) - over 100 projects/month & 10-person team
- Policed work protocols across social media campaigns, paid ads, video production, SEO, website strategies.
Brand & Marketing Manager (Senior Independent Consultant)
VN Express Tour
07.2022 - 10.2022
- Established marketing division from ground up, overhaul establishment of content and creatives across social platforms (Facebook, Zalo, Email) and website, strategised brand development and repositioning, became top-10 travel agency in Vietnam through TVCs and PR campaigns
- Created and managed events and campaigns, helped monthly revenue increased by 5% and brand awareness increased by 20% within 4 months.
Content Management Specialist
Nexttech Group of Technopreneurs
11.2021 - 07.2022
- Built business strategy and drop-shipping product development plan for the US market in 6-month intervals and 3-year goals
- Led trend & competitive analyses
- Managed a USD 10.000 Marketing budget per month for paid ads (Facebook, Google, media sites)
- Strategised 80+ product research and development, directly design ideas and sale strategy.
Content Manager
SmartAir - An automotive startup
03.2018 - 11.2021
- Proposed research and data from Facebook Ads and Google Analytics to conduct trend analysis, enabling quarterly revenue increase 15%
- Managed a team of 6, included Content Specialist and Designer to produce content plan for Facebook page, Website, Landing page, Tiktok, Youtube and Facebook Groups
- Planned and managed major campaigns for Double Days of Shopee and Lazada, average revenue on Double Day is USD 4000.
Education
Bachelor of Arts - Business Management And Marketing
Coventry University
United Kingdom06.2021
Skills
- Contract Management
- Budget Forecasting
- Public and Media Relations
- Business Objective Analysis
- Search Engine Optimization
- Marketing and Advertising
- Market Analysis
- Marketing Plan Development
- Creative and Innovative
- Brand Development
Certification
- TOEFL (PBT), 05/01/22, 517/677
- TEG English Certificate, 06/01/17, International Bachelor Degree of National Economic University in collaboration with TEG International College (Singapore)
- C1 English Certificate
Languages
English
Advanced (C1)
Vietnamese
Bilingual or Proficient (C2)
Timeline
Marketing Manager
International Management And Sports College
10.2023 - Current
Senior Marketing Consultant & Head of Marketing
Bidoads
10.2022 - 07.2023
Brand & Marketing Manager (Senior Independent Consultant)
VN Express Tour
07.2022 - 10.2022
Content Management Specialist
Nexttech Group of Technopreneurs
11.2021 - 07.2022
Content Manager
SmartAir - An automotive startup
03.2018 - 11.2021
Bachelor of Arts - Business Management And Marketing
Coventry University
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