TRAN VU MINH TRANG

• Managing Marketing and sustainable Sale growth and achievement. Best Country of the Year in Santen Asia 2023-2024
• Maintain strong sale performance in Dry Eye - Infection and Glaucoma as Market Leader in Vietnam
• Leadership: Effectively guiding and motivating a sales team to achieve targets
• Sales Planning: Creating and implementing sales strategies that aligned with company goals
• Training and Coaching: Developing and coaching sales team members to improve performance
• Sales Analytics: Understanding key performance indicators (KPIs) to inform decision-making
• Communication Skills: Clear and effective communication with Team members and Clients

• Developed and executed strategic medical education initiatives to enhance product understanding among healthcare professionals.
• Collaborated with cross-functional teams to align medical strategies with commercial objectives and regulatory requirements.
• Conducted comprehensive literature reviews to support clinical data dissemination and evidence-based decision-making.
• Managed relationships with key opinion leaders to facilitate feedback on product development and clinical trials.

Medical strategic Plans

• · Achieved optimal alignment of Medical Affairs plan execution with the Franchise, and Brand strategies of RetinaMAX and glaucoma, two major therapeutic areas in ophthalmology franchise.
• · Identified the strategic barriers in patient journey, positioning, population healthcare systems leads to early access and optimized adoption

Integrated evidence co-development

• Highlight the clinical unmet needs of the retina patient journey to help build the concrete Patient Assistant Program to be approved by MOH, leading to expand the access to twice as many patients twice as fast (2x2x).
• Identify and propose RWEs to close the data gap in terms of awareness and adherence along retina patient journey, utilizing the PAP as one of the 1stRWE in retina market in Vietnam.
• Co-created to develop the materials and projects to drive the brand communication together with marketing and sales, including sharpening the brand-related message-recall via speaker engagement and content strategy for the RetiNOVA (the virtual expert discussion forum initiated by Novartis within retina community) and other scientific forums nationwide, and sending the top 30 MEs to attend EURETINA 2021, the world-class congress in retina as part of advocacy development plan.
• Organized the inhouse capability enhancement for field-force via the disease and product training, roleplay and knowledge examination every quarter.
• Created the network between Eye-center in National and Asia Cluster, Global Team through invite HCPs to International E-Congress: Glaucoma World Congress, EURETINA

• Facilitated communication between cross-functional teams to enhance project alignment and execution.
• Developed and implemented training programs for new staff, ensuring efficient onboarding processes.
• Analyzed stakeholder feedback to identify areas for process improvement and operational efficiency.
• Coordinated project timelines and deliverables, ensuring adherence to strategic objectives and deadlines.
• Coordinated training sessions for new staff, enhancing team knowledge of compliance protocols and industry standards.
• Monitored project progress, identifying risks and proposing solutions to mitigate potential delays.