Tony Koh
Marketing Executive
Summary
Dynamic marketing professional with proven success in strategic marketing and partnership development at Watson's Personal Care Pte. Ltd. Leveraging with skills and teamwork to drive promotional events and digital campaigns, achieving significant engagement and sales growth.
Excel in multitasking and time management, consistently delivering projects that exceed revenue goals. Team builder and clear communicator with strong problem solving and planning skills.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Marketing Executive
Watson's Personal Care Pte. Ltd
2022.06 - Current
- Planned and execute end to end events and marketing programs to increase sales and customers engagement.
- Collaborated closely with trading teams to ensure alignment between promotional activities and revenue goals.
- Support various aspects of offline and online marketing communications, including creation and planning of Advertising and promotions | Event management | In-store POSMs | Digitals, Webpage, eDMs & Social media (FB, IG) | Public Relations
Marketing Communication Specialist (SEATw)
Thermo Fisher Scientific Inc.
2021.08 - 2022.05
- Plan and execute successful promotional events, encompassing online campaigns.
- Support deployment of strategic and tactical market initiatives in Southeast Asia and Taiwan.
- Prepare comprehensive monthly and quarterly marketing reports for stakeholder meetings.
- Analyze data & tracking effectiveness and return on investment of marketing initiatives, and collaborate with field sales team to follow up on conversions.
- Streamlined internal communication processes for increased efficiency and employee engagement.
Tele-lead Generator & Digital Marketer
Dcub3
2021.05 - 2021.08
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Provided Competitors’ Research data
- Data Entry
- Handled basic SEO & SEM for projects
Education
Bachelor of Business Marketing - Marketing
Singapore Institute of Management – RMIT
2020.01 - 2021.06
Diploma in Consumer Behaviour And Research - Marketing Research
Republic Polytechnic
Singapore 2012.04 - 2015.03
Skills
Marketing Plan Development
Sales Promotions
Campaign Planning
Strategic Marketing
Partnership Development
Special events planning
Teamwork and Collaboration
Multitasking Abilities
Time Management
MS Office Suite
Illustrator
Google Suite
Timeline
Marketing Executive
Watson's Personal Care Pte. Ltd
2022.06 - Current
Marketing Communication Specialist (SEATw)
Thermo Fisher Scientific Inc.
2021.08 - 2022.05
Tele-lead Generator & Digital Marketer
Dcub3
2021.05 - 2021.08
Bachelor of Business Marketing - Marketing
Singapore Institute of Management – RMIT
2020.01 - 2021.06
Diploma in Consumer Behaviour And Research - Marketing Research
Republic Polytechnic
2012.04 - 2015.03
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