Tony Kang
Head Of East Asia
Bedok,SG
Summary
Experienced in premium brands – Heineken, Johnnie Walker, Corona, UHU Familiar w 17mkt across APAC/Oceania. Understands North America & Middle East dynamics. Knowledgeable in sales, marketing and e-commerce
Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
19
19
years of professional experience
Work History
Head of East Asia
Bolton Group (UHU Adhesives)
07.2023 - Current
- Company Overview: Italian owned multinational, €3.6b revenue in 2024 for group total
- Household Supplies, Home Care
- Career Highlights
- Secured new Korea distributor with FY 2025 sales target projected to be +200% vs LY.
- New Pdt launch – Household Adhesives, Back to school series.
- Regional campaign activation for Back to School, “SayitwithUHU”, “Just Fix it”
- Business Development/Sales/Marketing
- Lead & manage the business in East Asia for UHU, Bison, Omnio Bianco, including P&L, market development and exploration of new opportunities including finding new distributors.
- Activate 360 brand plans in the region and joint business plan w distributors
- Develop and implement monthly, quarterly and yearly business plan w distributors
- Gross margins and trade spend implementation
- E-commerce flagship stores program in China, Taiwan, Korea
- OEM projects: Roll out innovative projects
- Singapore, China, Hong Kong, Korea, Taiwan
- Self-motivated, with a strong sense of personal responsibility.
- Excellent communication skills, both verbal and written.
- Managed time efficiently in order to complete all tasks within deadlines.
Director (APAC+ Oceania)
DS Global Pte Ltd
03.2016 - 07.2023
- Company Overview: Subsidiary of DS Group, top 15 FMCG company in India
- Beverage, Dairy, Confectionery, Spices
- Career Highlights
- Established SOP for Monthly report, Quarter Business Review, Annual Business Plan.
- Build business from scratch in Malaysia, Thailand, Indonesia, Myanmar, Australia, New Zealand, Taiwan.
- New product launch for spices and confectionery
- Business Development/Sales
- Develop strategies for current distributors and business development in untapped markets
- Full P&L ownership
- Guide & motivate sales executive for achieving KPIs.
- Margin analysis: From distributor price to end consumer price.
- Pricing strategy vs direct competitors and product portfolio strategy.
- Sales forecast and inventory level management on a monthly, quarterly and yearly basis
- Negotiate the shipping and payment terms with distributors.
- Marketing
- Develop brand essence, proposition for international markets
- Spearhead the regional marketing activations
- Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Strengthened financial health with rigorous cost control measures and revenue enhancement strategies.
- Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
Regional Director (APAC Incl India+ Oceania), Consultative Role
Zed Candy B.V
03.2019 - 02.2022
- Company Overview: Netherland based HQ, confectionery coy with sales in over 60 countries.
- Confectionery
- Career Highlights
- Secured distributor in greenfield area: Singapore, Malaysia, Thailand, Philippines, India, Vietnam, Uzbekistan, Korea. Change of distributor in Australia & Fiji.
- Developed multi-label pack for SEA – Singapore, Malaysia, Thailand, Vietnam, Philippines
- Achieved FY 20 sales target
- FY 21 sales +35.8% vs last year. Achieved over 90% of FY 21 sales budget. Balance 10% was due to late shipments.
- Commercial
- Ability to work in an unstructured, autonomous environment
- Spearhead the business development by identifying & appointing distributors and KA
- New product development for Asia – New flavours & smaller pack size.
- Set Sales & Marketing KPIs for APAC/Oceania region.
- Negotiate terms and implement distributor agreements
- Technical
- Work w factory to improve supply chain, incoterms, packaging.
- Provide guidance on food regulatory standards in APAC
- Collaborated with cross-functional teams to develop new products and services, meeting customer demands while driving revenue growth.
- Managed budgets effectively, ensuring optimal resource allocation for maximum return on investment.
- Spearheaded expansion into new territories, conducting thorough market research to identify opportunities and devise entry strategies.
Co-founder
Paste-It Adhesive hooks
01.2015 - 03.2016
- Business Achievements
- Secured Key Acct in Singapore: Takashimaya, Self-Fix, SPC Petrol Kiosk.
- E-commerce Listing: Redmart, Qoo10, IMOB, Hipvan, Lazada
- Established export business in Brunei, Thailand
- Sales
- Build business from scratch in all business aspect
- Appointing new distributor & wholesalers.
- Accountable for distributors agreement, yearly target, incentives.
- Scenario planning, Value Chain Analysis
- Logistic Management – Shipping & payment terms, inventory levels, sell out rate
- Marketing
- Develop top line ideas with boutique creative agency & executions
- Responsible to finalise marketing calendar with distributors
- Lead the category management stategy w distributors for both online and retail.
- Singapore, Thailand, Brunei
- Established foundational processes for business operations.
- Streamlined product development cycles, accelerating time-to-market for new innovations.
Regional Manager - Asia
Grupo Modelo SAB de CV
06.2010 - 12.2013
- Company Overview: Mexico largest brewery
- Career Highlights
- +28% growth in Asia in 2012 vs LY. Achieving 20million USD sales budget.
- Achieved Effie Singapore 2013 award for Corona regional campaign.
- Secured new distributor in Sri Lanka & Maldives
- Sales
- Develop quarterly, annual, 3 year business plan
- Key account management – Carrefour, Mariott, Hardrock café.
- Review, negotiate and renew independent distributor’s agreement
- Pioneered the orientation toolkit project.
- Brand Management/Trade Marketing
- Best practices sharing toolkit development
- Competitor’s analysis, market trend & SWOT analysis
- Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Sri Lanka, India, China, HK
- (Corona Extra, Corona Light, Coronita, Negra Modelo, Pacifico)
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
- Boosted brand growth by devising strategic network and marketing tactics.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
Brand Manager (Johnnie Walker)
Moet Hennessy Diageo Singapore Pte Ltd
03.2009 - 05.2010
- Company Overview: Diageo, Global leader in beverage alcohol
- Career Highlights
- Individually managed TTL campaign for Johnnie Walker during Singapore F1 2009, including but not limited to PR, creative, consumer & trade promotion, OOH, digital, trade activations, new packaging. The whole campaign achieved more than $9.7m worth of PR value.
- Accountable for more than S$1.7m of annual AnP funds.
- Achieved FY 2009 sales target.
- Brand Planning
- Develop quarterly and annual business plan
- Use consumer insights to understand consumption patterns, 4A models, Brand association research, focus group.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
Brand/Trade Marketing Officer (Heineken)
Asia Pacific Breweries Singapore (APBS)
09.2006 - 02.2009
- Company Overview: Largest brewery in Singapore
- Career Highlights
- Achieved double digit sales growth from 2006 to 2009 consecutively in traditional on trade & modern off trade.
- Activated 2 national brand promotions and trade promo in traditional on trade per year.
- Trade Marketing
- Implement tactical promotions at Modern on & off premises
- Events Management
- Preparing sell in kit, new SKUs introduction
- Increased brand awareness by implementing targeted marketing campaigns and strategies.
- Led creative brainstorming sessions that resulted in innovative ideas for promotional projects.
- Coordinated with sales teams to develop effective promotional materials and sales collateral.
- Developed comprehensive marketing plans for product launches, driving successful outcomes.
Education
BSC (HON) - Business
01.2006
Dip - Hospitality Management
01.2000
Skills
Friendly, positive attitude
References
- Bengt, Jonsson, CEO of DS Global Pte Ltd, +65 8374 2931, DS Global Pte Ltd
- Winson, Yap, Business Owner of Extreme Design & Packaging, +65 9002 7044, Extreme Design & Packaging
Affiliations
- National Trade Union Congress Member, Professional Mgrs and Exe (NTUC PME)
- Council member of Gerson Lehrman Group Inc
- Market Intelligence consultant for Beroe Inc India, 1lattice network India
PERSONAL
- Date of Birth 22th Apr 80
- Age: 45
- Race Chinese
- Nationality Singaporean
Section name
Current Salary: SGD$10,770, exclude CPF. 15% annual base salary in year 1.
Timeline
Head of East Asia - Bolton Group (UHU Adhesives)
07.2023 - Current
Regional Director (APAC Incl India+ Oceania), Consultative Role - Zed Candy B.V
03.2019 - 02.2022
Director (APAC+ Oceania) - DS Global Pte Ltd
03.2016 - 07.2023
Co-founder - Paste-It Adhesive hooks
01.2015 - 03.2016
Regional Manager - Asia - Grupo Modelo SAB de CV
06.2010 - 12.2013
Brand Manager (Johnnie Walker) - Moet Hennessy Diageo Singapore Pte Ltd
03.2009 - 05.2010
Brand/Trade Marketing Officer (Heineken) - Asia Pacific Breweries Singapore (APBS)
09.2006 - 02.2009
University of London - BSC (HON), Business
Temasek Polytechnic - Dip, Hospitality Management