TOM HOGG
Commercial Director
KUALA LUMPUR
Summary
Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills.
Overview
21
21
years of professional experience
4
4
years of post-secondary education
Work History
Commercial Director SEA
PHAR Partnerships
01.2023 - Current
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
- Evaluated competitor strategies in order to proactively adapt marketing tactics for continued success.
- Provided extensive leadership by effectively communicating strategic goals and plans.
- Identified strategic acquisition targets, contributing to company expansion efforts.
- Collaborated with product development teams to ensure alignment between customer needs and product offerings.
- Expanded market reach through effective networking at industry events and tradeshows, establishing valuable connections.
- Conducted research to develop detailed business plans for commercial opportunities and expansion.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
- Managed a team of sales professionals, providing ongoing coaching and support to drive individual performance.
Project Director
PHAR Partnerships
01.2020 - 01.2023
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Directed project design functions, developed proposals and conversed with customers and funders.
- Drove innovation within the organization by staying current on industry trends and emerging technologies related to project management practices or tools.
- Expanded the company''s client base by successfully delivering high-quality projects that showcased the organization''s capabilities and expertise in performance marketing.
- Collaborated closely with executive leadership to align organizational strategies with long-term business objectives through effective planning and execution of key projects.
Marketing Strategy Consultant
Freelance
02.2019 - 01.2020
- Various consultancy roles across Digital Services, Sponsorship, Customer Experience, Digital Strategy and Sustainability
Managing Director, Malaysia
Trade Indy
11.2017 - 02.2019
- Market lead for independent managed-service programmatic media specialist
Regional Managing Director, SEA
Digitalist Group Plc
04.2017 - 11.2017
- Regional lead for Nasdaq listed Digital Transformation innovator
Co-Founder
IQ LeanLab Pte Ltd
06.2015 - 03.2017
- Identified opportunity to redress imbalance in ROI received from research budgets and co-founded a spin-off from a traditional Nordic research company that applied lean customer-centric research towards the delivery of commercially viable customer, channel and product/service innovation
- Strengthened organizational structure by clarifying roles and responsibilities within the team, promoting efficient collaboration among employees.
- Initiated strategy to drive company growth, increase market share / profitability and instrumental in securing acquisition by Digitalist Group
Regional Commercial Director - SEA
Effective Measure
01.2013 - 05.2015
- Lead commercial role for digital audience measurement specialist, delivering over 30% uplift in SEA annual revenue
Commercial Director
Digital:MR
03.2012 - 12.2012
- Fixed term contract establishing commercial and operational strategy
Consumer Insight Director
Kantar Worldpanel
12.2005 - 02.2012
- Led team of 10 x AMs & BDs with an annual £4m revenue target
Consultant
IMES Consulting
09.2003 - 11.2005
- Researching and producing detailed industry reports for MENA markets
Education
BSc Hons - International Management -
UMIST Manchester School of Management
09.1999 - 05.2003
Skills
Strategic Partnership Alignment
Rights Holder Monetisation
Audience Insight & Analysis
Coaching & Mentoring
Learning & Self-Development
Digital Strategy
Reliability
Team Collaboration
Competitor Analysis
Communication & Presentation
Personal Information
- Date of Birth: 04/16/80
- Nationality: UK
References
References available upon request
Additional Information
Contributor, Marketing Magazine, Kuala Lumpur, 01/01/13, Present Consumer Insight Advisor, Putra Brand Awards, Kuala Lumpur, 05/01/14, 06/01/17 Committee Member, The Retail Research Forum, Manchester, 02/01/08, 12/01/12
Timeline
Commercial Director SEA
PHAR Partnerships
01.2023 - Current
Project Director
PHAR Partnerships
01.2020 - 01.2023
Marketing Strategy Consultant
Freelance
02.2019 - 01.2020
Managing Director, Malaysia
Trade Indy
11.2017 - 02.2019
Regional Managing Director, SEA
Digitalist Group Plc
04.2017 - 11.2017
Co-Founder
IQ LeanLab Pte Ltd
06.2015 - 03.2017
Regional Commercial Director - SEA
Effective Measure
01.2013 - 05.2015
Commercial Director
Digital:MR
03.2012 - 12.2012
Consumer Insight Director
Kantar Worldpanel
12.2005 - 02.2012
Consultant
IMES Consulting
09.2003 - 11.2005
BSc Hons - International Management -
UMIST Manchester School of Management
09.1999 - 05.2003