TINGTING LI
Summary
- China Export Business Ecosystem: Cultivated an extensive 10-year expertise encompassing data intelligence, business monetization, and advertising sales. Collaborated with Tracking partners, agencies, and media companies, gaining a holistic understanding of the market dynamics.
- Strategic Network Development: Established a robust network by collaborating with GCN advertisers spanning diverse genres. This network serves as a driving force for business growth and fosters valuable partnerships.
- Execution and Implementation Excellence: Proven success in driving and implementing strategic initiatives, with a keen eye for identifying emerging opportunities and adapting proactively to industry trends.
- Data-Driven Decision-Making: Recognized for leveraging data-driven insights in sales, delivering tailored solutions aligned with client needs to foster long-term client satisfaction.
- Technological Proficiency: Demonstrates expertise in CRM, M365, G Suite, Tableau, Looker, and exhibits quick adaptability to new technologies. Maintains awareness of technological advancements for enhanced operational efficiency.
Overview
10
10
years of professional experience
Work History
Senior Client Account Manager
X Corp (fka. Twitter)
11.2023 - Current
- Team Building and Mentorship: Recruited and mentored a dynamic team of 5+, fostering exceptional customer support and team cohesion
- Expanded the culture of cohesion beyond borders, reaching regions including JP, KR, EMEA, and beyond
- Project Management Excellence: Led multiple project management initiatives, establishing internal benchmark tools and various resources, enhancing team capabilities
- Industry Thought Leadership: Stayed informed about industry trends and best practices
- Provided thought leadership and strategic guidance to the team
- Presented creative ideas to improve Twitter 2.0 to relevant stakeholders.
Strategic Client Account Manager
X Corp (fka. Twitter)
08.2019 - 10.2023
- Driving Transformation & Key Account Management: Streamlined and enhanced the onboarding experience for 100+ new accounts, steering 8+ key accounts to the million-club status
- Demonstrated exceptional prowess in developing and executing strategic account management plans, yielding over 200% year-over-year growth in ARPA
- Product Development Leadership: Led the development and launch of new products and features, resulting in millions of incremental revenue per quarter
- Served as the bridge to external vendors, discussing complex new product insights and solutions, e.g., web2app, SKAN 3.0, 4.0
- Cross-Functional Collaboration: Orchestrated collaboration with research, ads prediction, influencer, and creative teams to develop holistic campaigns
- Improved advertiser campaign performance through integrated cross-functional efforts
- Data-Driven Campaign Optimization: Continuously monitored and optimized Branding & Performance campaigns
- Leveraged data and insights to drive improvements in CPM, CPC, CTR, CPI, CVR, and ROI performance
Account Executive
Liftoff (fka.Vungle)
06.2017 - 07.2019
- Publisher Monetization Expertise: Conducted 1000+ of game plays to design effective monetization placements for advertisers
- Achieved a remarkable 1.5X revenue growth over two years through strategic experimentation
- Strategic Collaboration with C-level Executives: Collaborated with C-level executives to share high-level industry insights to align business needs and foster strong client relationships
- Provided top-notch customer service, negotiated upfront deals, and maintained client engagement through proactive communication
- Business Expansion and Networking: Explored new business outsourcing opportunities based on Data.ai insights, proactively participated in major marketing events (Game Developer Conference, China Joy, Casual Connect, and Vungle Event) for in-person approach meetings
- Data-Driven Upselling and Optimization: Upsold through data-driven optimization, analyzing metrics such as ECPM, CTR, CVR, and ROI
- Identified business opportunities and orchestrated demand push campaigns with a significant impact on renewal, up-sell, and referral outcomes
- Contributions to Product Development: Played a key role in the development of Vungle's new dashboard UI
- Conducted product tests for publishers, ensuring alignment with client needs and expectations.
Intelligence Consultant
Data.ai ( fka.App Annie)
12.2014 - 06.2017
- Global Recognition for Outstanding Performance: Achieved an impressive yearly GLOBAL TOP PERFORMANCE award in 2016
- Demonstrated a consistent average 30% conversion rate from the prospect stage to client subscriptions/purchases
- Networking and Lead Generation Excellence: Developed a unique business consultant role, resulting in the acquisition of over 2000 Global Content Network (GCN) networking contacts
- Employed a combination of outbound and inbound sourcing techniques over three years
- Comprehensive Lead Generation: Executed inbound and outbound sourcing strategies, utilizing tools and CRMs such as Google Suite, Salesforce, and GCN media resources
- Generated potential leads with a targeted approach, ensuring a robust and diverse client base
- Client Relationship Management and Insights Sharing: Maintained strong client relationships through proactive engagement
- Shared market insights through presentations and data analysis reports, fostering trust and collaboration
- Contribution to Marketing Initiatives: Contributed to various marketing events, including email campaigns, industry events, webinars, and workshops
- Played a key role in enhancing brand visibility and engagement.
Education
Consumer Research Foundations -
Brandwatch
09.2022
Data Science for Business -
Harvard Business Online School
02.2022
Bachelor's degree -
Hebei University
06.2014
Websites
Languages
Native Chinese Speaker
English
Timeline
Senior Client Account Manager
X Corp (fka. Twitter)
11.2023 - Current
Strategic Client Account Manager
X Corp (fka. Twitter)
08.2019 - 10.2023
Account Executive
Liftoff (fka.Vungle)
06.2017 - 07.2019
Intelligence Consultant
Data.ai ( fka.App Annie)
12.2014 - 06.2017
Consumer Research Foundations -
Brandwatch
Data Science for Business -
Harvard Business Online School
Bachelor's degree -
Hebei University
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