Tieffany Freya
Summary
Detail-oriented and versatile communications professional with experience in digital marketing, design and creative copywriting. Proven track record driving content innovation, process efficiency, and client engagement. Strong communicator and collaborator who leads diverse teams to deliver quantifiable business value.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Consultant
ExcelsiorHR
08.2024 - 12.2024
- Strategized and executed data-driven digital campaigns, amplifying brand visibility and driving meaningful audience engagement across platforms.
- Directed the creation of optimized content and marketing materials, seamlessly integrating SEO and design principles to enhance digital traffic and support business growth.
- Conducted in-depth market research and competitive analysis, crafting actionable strategies that aligned with industry trends and strengthened brand positioning.
Creative Copywriting Intern
CWO Industries
10.2023 - 01.2024
- Designed and pitched innovative creative concepts for diverse clients, including Amazon and Lazada, aligning unique brand identities with client objectives to deliver compelling campaigns that bolstered audience engagement and achieved significant brand visibility.
- Conducted in-depth industry trend analysis, synthesizing emerging insights into actionable strategies that resonated with client target demographics, ensuring relevance, and reinforcing client positioning in competitive markets.
- Collaborated with internal stakeholders to brainstorm and refine campaign ideas, optimizing cross-functional synergy to maximize reach, drive customer interaction, and elevate campaign impact across digital platforms.
Digital Marketing Intern
SAFRA National Service Association
06.2022 - 10.2022
- Authored engaging articles for eNSman online newsletter, executed high-impact social media campaigns, and contributed to video production, showcasing compelling content that amplified brand presence and audience connection.
- Acquired advanced storytelling skills, mastering techniques to engage diverse audiences across platforms while strengthening foundational journalism practices, enhancing both digital reach and content credibility.
- Evaluated website performance metrics, translating data insights into strategic adjustments that boosted page visits, improved conversion rates, and ensured the measurable success of marketing initiatives.
Education
Bachelor of Science - Data Science
IU International School of Applied Sciences
Germany01-2027
Diploma - Digital Film And Television
Temasek Polytechnic
Singapore04-2023
Skills
Technical Writing
Data Analysis and Interpretation
Digital Marketing
Creative Copywriting
Project Coordination
Strategic Planning
Content Strategy Development
Documentation Design
Cross-Functional Collaboration
Market Research
Campaign Development
Process Optimization
Client Relationship Management
Video Production and Editing
Languages
English
Bilingual or Proficient (C2)
Hokkien
Upper intermediate (B2)
Chinese (Mandarin)
Intermediate (B1)
Certification
- AWS Cloud Technical Essentials
- Attract and Engage Customers with Digital Marketing
- Foundations of Digital Marketing and E-Commerce
Timeline
Digital Marketing Consultant
ExcelsiorHR
08.2024 - 12.2024
Creative Copywriting Intern
CWO Industries
10.2023 - 01.2024
Digital Marketing Intern
SAFRA National Service Association
06.2022 - 10.2022
Bachelor of Science - Data Science
IU International School of Applied Sciences
Diploma - Digital Film And Television
Temasek Polytechnic
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