TIA BHASKAR (Ches)
Singapore
Summary
Ches is adept in writing and design, with a keen eye for detail and cultural trends. Her past creative endeavours include contributing to the local poetry community as well as the lifestyle journalism scene. She possesses strong leadership and communication skills, as well as a flair for interpersonal relations. She has developed skills in relationship management and client satisfaction in fast-paced, client-focused environment. Transitioning into new field, she is seeking to leverage her communication and problem-solving abilities. She is committed to applying these transferable skills to contribute positively in new role.
Overview
5
5
years of professional experience
Work History
Client Executive
WE Communications
07.2024 - Current
- Client-facing executive managing day-to-day client relations and requests
- Managed in-house and external media monitoring services
- Conducted in-depth market research to identify trends, opportunities, and potential threats for strategic planning purposes.
- Enhanced client relationships by identifying their needs and providing tailored solutions.
- Streamlined internal processes for increased efficiency and improved client experiences.
- Wrote numerous articles for clients and won several media pitches (CNBC, Bloomberg, Straits Times, Broadcast, CNA938) for tech and consulting clients such as Alteryx, Carta, Workato and Capgemini
- Planned and executed several events/campaigns for clients such as Resorts World Sentosa (i.e MinionLand Launch, Christmas campaigns), Lenovo (i.e AI PC Launch, SWITCH 2024) and Singapore Tourism Board (i.e. KOL Campaigns)
- Worked on several new-biz opportunities for retail, B2B and B2C
Communications Intern
Spurwing Communications
06.2022 - 12.2022
- Worked on marketing materials and design collateral for in-house and external clients
- Wrote numerous stories for clients and won a media pitch with CNA
- Improved hiring workflow for team and researched new clients to pitch to
- Managed in-house and external media monitoring services
- Interviewed clients for news stories and pitches
- Edited written materials for consistency, clarity, grammar, and punctuation while adhering to company style guidelines.
- Enhanced brand visibility with creation of engaging content for social media channels.
Social Media Management
Acoustics Coffee Bar
12.2021 - 02.2022
- Assisted in production of social media marketing materials and cafe Instagram management through photography and brand guide construction
Literary Intern
Joshua Ip (Singaporean Poet and Writer)
07.2021 - 10.2021
- Assisted in research and data analytics work with respect to international and local (Singapore) literary scene
- Worked on generating ideas for branding
- Liased with various writers to work on video-compilation poetry project
Intern
NYLON MAGAZINE
02.2020 - 03.2020
- Social media and writing intern at fashion and lifestyle magazine
- Assisted in curation of posts for social media brand sponsorships and promotions
- Proposed story ideas and wrote interesting articles regarding products as well as trending topics
- Assisted in photoshoots and modelled focal pieces for the magazine
Education
Bachelor's of Social Sciences - Communications and New Media, English Linguistics
National University of Singapore
Singapore01.2024
GCE 'A' Levels -
Dunman High School
Singapore12.2019
Skills
- Account management
- Client relationship management
- Problem-solving abilities
- Adaptability and reliability
- Highly proficient in Microsoft Office
- Adept at Procreate design
- Experienced in Photography and Photo Editing in Lightroom and Photoshop adjacent software (ie Pixlr)
- Experience in using Meltwater, SignalAI, Talkwater, Spike, Newswhip and more
Hobbies
A 2-year foray in Singapore's specialty coffee scene forever changed my appreciation for the F&B industry and now I make a mean cuppa. Collecting vinyls became a bonus hobby picked up from being in close proximity to a vinyl player in every other coffee shop.
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Upper intermediate (B2)
Chinese (Cantonese)
Intermediate (B1)
Timeline
Client Executive
WE Communications
07.2024 - Current
Communications Intern
Spurwing Communications
06.2022 - 12.2022
Social Media Management
Acoustics Coffee Bar
12.2021 - 02.2022
Literary Intern
Joshua Ip (Singaporean Poet and Writer)
07.2021 - 10.2021
Intern
NYLON MAGAZINE
02.2020 - 03.2020
Bachelor's of Social Sciences - Communications and New Media, English Linguistics
National University of Singapore
GCE 'A' Levels -
Dunman High School
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