Summary
Overview
Work History
Education
Skills
Accomplishments
Websites
References
Languages
Timeline
Generic

Thomas Tan

Summary

Creative professional with proven track record in leading artistic initiatives and developing innovative campaigns. Known for strategic approach to brand storytelling and visual communication, consistently delivering impactful results. Collaborative team player with focus on achieving creative goals and adapting to evolving project requirements.

Overview

2026
2026
years of professional experience

Work History

Owner

Loreto Studio
2019 - Current
  • Lead product development.
  • Principal Creative Director
  • Focusing on launch strategy, digital marketing, content creation and branding.
  • Story editor for short-form content
  • Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
  • Established foundational processes for business operations.
  • Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
  • Expanded product offerings by researching market trends and identifying potential growth opportunities.
  • Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
  • Negotiated price and service with vendors to decrease expenses and increase profit.

Regional Creative Director

A+E Networks Asia
2015 - 2019
  • Manage all branding, operational, and strategic aspects of Creative Services for A+E's factual and entertainment channels across S.E.A., including History Channel, H2, Crime & Investigation, FYI, LIFETIME, and associated digital channels.
  • Developed innovative concepts for multimedia campaigns, enhancing brand engagement across digital platforms.
  • Collaborated with cross-functional teams to ensure cohesive messaging and visual identity in project execution.
  • Oversaw the development of creative strategies and brand guidelines, ensuring alignment with company objectives.
  • Analyzed audience insights to inform creative strategies, optimizing content performance and reach.
  • Managed timelines and deliverables for multiple projects, ensuring adherence to production schedules.
  • Oversaw creative direction of promotional materials, aligning content with strategic marketing objectives.
  • Facilitated brainstorming sessions that fostered collaboration and generated fresh ideas for content development.
  • Brand custodian for Integrated Marketing Campaigns, Client Partnerships, and major On-ground events.
  • Manage global creative teams for joint International/S.E.A. launches and projects.
  • Manage external agencies and vendors, ensuring all creative work and campaigns are aligned for greater brand impact and success.
  • Negotiated with vendors and contractors to secure cost-effective services without sacrificing quality, thereby optimizing project budgets.
  • Generated substantial revenue growth by directing creation of compelling marketing materials that resonated with target audiences.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Ensure the professional development of everyone on the team.

Head of Advocacy

National Volunteer and Philanthropy Center (NVPC)
2011 - 2014
  • As Head of Advocacy for the nation’s biggest non-profit organization, I recruit corporate and civil leaders to be effective ambassadors for volunteerism and philanthropy.
  • Create original content and brand strategies to communicate core messages.
  • Work with Presidents and Ministers, social enterprises, and prominent individuals in politics and commerce to engage a strong network of potential partners to strengthen advocacy issues for NVPC, thereby fostering more successful participation of NGOs and Charities as agents of positive change.
  • Developed advocacy strategies that increased community engagement and volunteer participation.
  • Collaborated with stakeholders to align organizational goals with advocacy initiatives.
  • Successfully launched the United Nations campaign #Giving Tuesday for the first time in Asia.

Creative Director / Head of Creative Services

HBO Asia Pte Ltd (Time Warner)
1995 - 2009
  • Managed a team of award-winning Production Managers, Writers, Producers, Video Editors, Sound Engineers and Motion-graphic Designers to support all marketing and production needs across Southeast Asia.
  • Oversaw creative productions for all linear and streaming channels under HBO and Cinemax.
  • Responsible for the operational aspects of broadcast production. Worked closely with engineers and operations to tackle equipment inventory and software upgrading, budgeting and processes to anticipate and solve potential problems and challenges before they arise.
  • Developed style guides to promote consistent branding across projects.
  • Analyzed data and metrics to measure success of campaigns and adjust strategies accordingly.
  • Managed workloads of designers, illustrators and other team members to optimize productivity and timeliness of task completion.
  • Managed visual storytelling processes, ensuring alignment with HBO's brand voice and messaging guidelines.
  • Directed brainstorming sessions, fostering a culture of creativity and collaboration among team members.
  • Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
  • Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
  • Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
  • Mentored team to win international awards.
  • Streamlined creative processes for improved efficiency and team productivity.
  • Developed comprehensive style guides to maintain brand consistency across all channels.

Education

Bachelor of Communications -

Edith Cowan University
Perth, Australia
10.2003

Skills

  • Content strategy
  • Multimedia production
  • Creative team leadership
  • Strategic thinking
  • Concept development
  • Visual storytelling
  • Cross-functional collaboration
  • Video editing
  • Marketing communications
  • Brand messaging
  • Deadline driven
  • Proficient in Final Cut Pro

Accomplishments

  • Supervised team of 20 staff members.
  • Won over 20 Gold, Silver and Bronze awards from Promax International Awards, New York Festival of Arts, and the Creative Circle Awards.
  • Published fantasy author

References

Quek Toi Mien (CEO, Cinemaworld): Tel: 96922158 Email: toi@cinemaworld.asia



Languages

English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Advanced (C1)
Malay
Intermediate (B1)

Timeline

Owner

Loreto Studio
2019 - Current

Regional Creative Director

A+E Networks Asia
2015 - 2019

Head of Advocacy

National Volunteer and Philanthropy Center (NVPC)
2011 - 2014

Creative Director / Head of Creative Services

HBO Asia Pte Ltd (Time Warner)
1995 - 2009

Bachelor of Communications -

Edith Cowan University

Similar Profiles

CREATE PROFILE
Thomas Tan