THET PAING THU

Senior marketing professional with 13+ years of experience leading brand strategy, product launches, integrated marketing communications, digital campaigns and customer engagement within Myanmar’s automotive industry. Extensive experience working with Geely Automobile International Corporation (GAIC) and leading the marketing of Geely, ZEEKR and FAW. Proven ability to manage large marketing budgets, build high-performing teams and execute nationwide campaigns. Currently pursuing an MBA at the University of Wolverhampton.

Accomplishments

· Led the launch of Geely Coolray SKD, Geely EX5 and ZEEKR brand in Myanmar.

· Managed marketing budgets exceeding USD100,000.

· Delivered 30+ product launches, exhibitions, roadshows and media events.

· Worked directly with international OEM teams (GAIC).

· Led integrated digital, PR and dealer marketing campaigns.

• Marketing Manager, Premier Automotive Ltd.
• MBA Candidate, University of Wolverhampton
• Automotive Marketing Professional (Geely, ZEEKR & FAW Brands)
• Collaborating Partner with Geely Automobile International Corporation (GAIC)

• Brand Strategy
• Product Marketing
• Digital Marketing
• Event Marketing
• Budget Management
• PR & Media Relations
• Marketing Communications
• Team Leadership
• Dealer Marketing
• Market Research
• CRM
• Vendor Management

• Led the launch of Geely Coolray SKD, Geely EX5 and ZEEKR in Myanmar.
• Managed marketing budgets exceeding USD100,000.
• Delivered 30+ product launches, exhibitions, roadshows and media events.
• Worked directly with international OEM teams (GAIC).
• Led integrated digital, PR and dealer marketing campaigns.

• Brand Strategy
• Product Marketing
• Digital Marketing
• Event Marketing
• Budget Management
• PR & Media Relations
• Marketing Communications
• Team Leadership
• Dealer Marketing
• Market Research
• CRM
• Vendor Management