Thanh Nguyen
Ho Chi Minh City
Summary
With over nine years of experience in finance and blockchain, including more than five years in Web3 marketing and business development, I have honed my expertise as a strategic marketing leader. I specialize in crafting integrated marketing strategies, spearheading digital transformation, and leading high-performing teams to drive growth. Fluent in both English and Vietnamese, I excel at engaging global audiences and fostering meaningful relationships with key stakeholders.
Overview
5
5
years of professional experience
Work History
Head of Growth
Galasta Studio
01.2024 - Current
- Accelerated user acquisition by 30% within six months through data-driven growth strategies, referral programs, and targeted ad campaigns
- Developed and executed multi-channel marketing strategies, leveraging influencer partnerships, community engagement, and performance marketing to expand brand awareness
- Optimized user retention through gamification, loyalty programs, and personalized user journeys, increasing lifetime value (LTV)
- Led strategic partnerships with blockchain ecosystems, gaming platforms, and Web3 influencers to drive organic growth and brand credibility
- Managed the marketing team, mentoring staff and aligning growth initiatives with the studio and client vision
Marketing Manager & Investor Relations
BlockBase Ventures
03.2023 - 01.2024
- Managed relationships with the investor network, ensuring seamless communication, regular updates, and tailored investment insights to strengthen trust and engagement
- Led high-impact content marketing and thought leadership initiatives, crafting compelling investor reports, whitepapers, and pitch decks to attract institutional and retail investors
- Planned and executed exclusive investor events, AMAs, and networking forums, fostering longterm partnerships and deal flow opportunities
- Optimized investor relations strategies by implementing CRM tools, automating reporting, and personalizing outreach to improve investor retention and engagement
- Collaborated with internal teams to align marketing efforts with business objectives, ensuring cohesive messaging across all digital and offline channels
Head of Partnerships & Marketing
F6 Galaxy (Orbitau)
01.2022 - 01.2023
- Boosted community engagement by 40% through gamified marketing campaigns, exclusive events, and interactive social media strategies
- Led global influencer collaborations to drive awareness and adoption, partnering with top-tier KOLs across Web3 gaming, crypto, and NFT communities
- Designed and executed multi-channel marketing strategies, integrating social media, content marketing, paid advertising, and community-driven initiatives
- Developed strategic media partnerships with crypto publications, gaming platforms, and blockchain networks to enhance brand credibility and reach
- Collaborated with the product and development teams to ensure marketing strategies aligned with game updates, tokenomics, and user acquisition goals
- Oversaw community growth initiatives, including AMAs, giveaways, referral programs, and exclusive NFT drops to enhance retention and engagement
- Managed and mentored a high-performing marketing team, fostering a data-driven and results-oriented culture
Content Manager then Marketing Manager
MetaBlock X - KTS Capital
01.2020 - 01.2021
- Developed and scaled content strategies, crafting high-impact narratives that enhanced brand positioning across Web3 and blockchain communities
- Expanded strategic partnerships by networking with builders, blockchain projects, and crypto influencers, fostering collaborations that drove business growth
- Led community-building initiatives, boosting social media engagement and brand trust through interactive campaigns, AMAs, and thought leadership content
- Optimized social media performance, increasing engagement rates through data-driven content planning and trend-based marketing strategies
- Mentored a team of content creators and marketers, aligning efforts with company objectives and industry trends
Education
MBA -
University of Technology
Sydney01.2018
Bachelor of Commerce -
RMIT University
Vietnam05-2011
Skills
- Google Analytics
- HubSpot
- WordPress
- Webflow
- Semrush
- Telegram
- Discord
- Canva
- Figma
Websites
Languages
Vietnamese
First Language
English
Proficient (C2)
C2
Timeline
Head of Growth
Galasta Studio
01.2024 - Current
Marketing Manager & Investor Relations
BlockBase Ventures
03.2023 - 01.2024
Head of Partnerships & Marketing
F6 Galaxy (Orbitau)
01.2022 - 01.2023
Content Manager then Marketing Manager
MetaBlock X - KTS Capital
01.2020 - 01.2021
MBA -
University of Technology
Bachelor of Commerce -
RMIT University