Sales and marketing professional with strong leadership in driving business growth and brand visibility. Proven ability to develop strategic campaigns, build high-performing teams, and adapt to market trends. Skilled in market analysis, digital marketing, and client relationship management. Reliable team player focused on achieving measurable results and fostering collaboration.
Overview
2025
2025
years of professional experience
Work History
CHEF
THE ABYSSINIAN - SUDANESE VICTORIA CITY
Continually improved kitchen safety by enforcing strict hygiene protocols and staff training on equipment usage.
Maintained well-organized mise en place to keep work consistent.
Checked freezer and refrigerator prior to each shift to verify correct temperatures.
Optimized food preparation processes, implementing time-saving techniques without compromising quality.
Cooked memorable dishes that brought new customers into establishment.
Trained kitchen staff to perform various preparation tasks under pressure.
Inventoried food, ingredient, and supply stock to prepare and plan vendor orders.
Developed innovative recipes, attracting new clientele and increasing overall sales.
Cultivated a positive work culture among kitchen staff through open communication lines and mutual respect within the team.
Managed food costs, sourcing ingredients from local suppliers to support community partnerships and sustainable practices.
Modernized work processes to reduce guest wait times and boost daily output.
Utilized proper cleaning techniques to sanitize counters and utensils used in preparation of raw meat, poultry, fish, and eggs.
Implemented rigorous quality control measures to ensure consistent taste and presentation of dishes.
Enhanced customer satisfaction by consistently delivering high-quality culinary creations.
Oversaw grill, stove, and oven, and cleaned equipment after every shift.
Collaborated with staff members to create meals for large banquets.
Obtained fresh, local ingredients to improve dish flavors and limit grocery costs.
Monitored line processes to maintain consistency in quality, quantity, and presentation.
ADMIN MANAGER
PHEONIX CAPITAL
Ensured smooth daily operations with timely completion of all essential administrative tasks and responsibilities.
Provided exceptional administrative support for executive-level staff, ensuring that their needs were met promptly and accurately in order to facilitate smooth daily operations.
Supervised staff and delegated tasks to maintain positive, productive administrative operations.
Maintained accurate record-keeping systems to ensure easy access to critical information for decision-making purposes.
Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
Updated reports, managed accounts, and generated reports for company database.
Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
SALES MANAGER
MITUTOYO MALAYSIA SDN BHD
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
Resolved customer issues quickly to close deals and boost client satisfaction.
Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
Met with clients, delivering presentations, and educating on product and service features and offerings.
Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
Closed lucrative sales deals using strong negotiation and persuasion skills.
Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Updating ISO requirement
Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Developed comprehensive product knowledge, enabling tailored solutions for clients'' specific needs.
Streamlined sales processes for improved efficiency, resulting in higher conversion rates.
Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
Facilitated cross-functional communication between sales, marketing, and product development teams to ensure cohesive efforts towards shared goals.
Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
SALES AND MARKETING EXECUTIVE
WELLY MOTORS SDN BHD
Conducted comprehensive market research to identify emerging trends and opportunities for business expansion.
Increased sales revenue by developing and implementing strategic marketing plans.
Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
Negotiated favorable contract terms with vendors, resulting in reduced costs and improved profit margins for the company.
Managed sales promotions and marketing strategies on major social media sites.
Mentored junior staff members, fostering their professional growth as well as enhancing overall team performance levels.
Directed sales and marketing management staff in successful use and development of business plans and strategies.
Analyzed and forecasted monthly sales data of existing marketed companies within designated area.
Evaluated market data to develop and create business strategies and marketing plans.
Created compelling case studies highlighting the positive impact of company products on client businesses, demonstrating value proposition to prospective customers.
Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
Analyzed sales and marketing data for improved strategies.
Negotiated prices, terms of sales and service agreements.
Recorded accurate and efficient records in customer database.
Informed customers of promotions to increase sales productivity and volume.
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Built relationships with customers and community to promote long term business growth.
SALES AND MARKETING MANAGER
MY JET XPRESS AIRLINES SDN BHD
Developed sales strategy based on research of consumer buying trends and market conditions.
Increased sales revenue by implementing targeted marketing strategies and effective sales techniques.
Analyzed sales and marketing data for improved strategies.
Conducted market research to identify new business opportunities and stay ahead of industry trends.
Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
Managed sales promotions and marketing strategies on major social media sites.
Improved brand visibility with well-executed promotional campaigns and engaging social media content.
Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
Forecasted sales and established processes to achieve sales objectives and related metrics.
Implemented data-driven tactics for more accurate forecasting and improved overall decision making.
Developed key account relationships for improved client retention and long-term partnerships.
Led a high-performing sales team, providing coaching and ongoing support to ensure success.
SALES AND PAYROLL MANAGER
SRI VEERAN SDN BHD
Addressed employee inquiries regarding pay issues promptly, fostering positive relationships between management and staff members.
Handled customer relations issues, enabling quick resolution, and client satisfaction.
Resolved customer issues quickly to close deals and boost client satisfaction.
Increased sales revenue by developing and implementing effective sales strategies.
Met with clients, delivering presentations, and educating on product and service features and offerings.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Managed accounts to retain existing relationships and grow share of business.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Communicated product quality and market comparisons by creating sales presentations.
Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
Offered payroll-related subject matter expertise to management and employees to resolve payroll discrepancies.
Improved payroll accuracy by conducting regular audits and addressing discrepancies proactively.
Managed a team of payroll specialists, providing training and guidance to ensure timely and accurate payroll processing.
Mentored junior team members, helping them develop the skills necessary for career advancement within the payroll field.
Provided expert advice on complex pay-related matters such as overtime calculations, garnishments, bonuses, or deductions to both employees and managers alike.
Actively participated in industry conferences and seminars to stay up-to-date on best practices and emerging trends within payroll management.
Ensured compliance with federal, state, and local tax laws by staying current on regulations and updating policies accordingly.
Prepared and filed accurate and timely payroll tax returns and other related reports to comply with tax laws and regulations.
Maintained employee confidence with secure handling of sensitive information during all stages of the payroll process.
Developed and implemented payroll procedures and policies to determine compliance with regulations.
Processed retroactive pay adjustments and other special payments to make up for compensation shortfall in previous pay period.
PAYROLL MANAGER
HANBABAO PTE LTD - ( MCDONALDS)
Improved payroll accuracy by conducting regular audits and addressing discrepancies proactively.
Provided expert advice on complex pay-related matters such as overtime calculations, garnishments, bonuses, or deductions to both employees and managers alike.
Offered payroll-related subject matter expertise to management and employees to resolve payroll discrepancies.
Addressed employee inquiries regarding pay issues promptly, fostering positive relationships between management and staff members.
Managed a team of payroll specialists, providing training and guidance to ensure timely and accurate payroll processing.
Streamlined payroll processes by implementing efficient systems and tools, resulting in reduced processing time.
Mentored junior team members, helping them develop the skills necessary for career advancement within the payroll field.
Calculated deductions and processed payroll for employees.
Ensured compliance with federal, state, and local tax laws by staying current on regulations and updating policies accordingly.
Maintained employee confidence with secure handling of sensitive information during all stages of the payroll process.
Sales note processing , immediate upon PO received – meet closing time daily
Send quotation for customers and follow up till locked.
Attend on call enquiry from customers to provide their requirements.
PO checking for HQ and forward to distributors
Attend customer enquiry via email for tenders and non- tender
Prepare year to date performance from sales performances
All kind Delivery Order , Proforma invoices preparation
Loan items, preparation for sales department – to cover customer requirements.
Attending meetings and taking minutes
3 type of summary ( weekly sales , monthly performance achievement targets update to management for every month
Covering sales talk to customer daily
Meet customer requirements by providing the best needs upon analyzed
To coordinate sales and merchandising programs those
originate in the purchasing products.
SALES AND FINANCE MANAGER- PROBATION
CHANGI AIRPORT GROUP TERMINAL 3
04.2024 - Current
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Developed sales strategy based on research of consumer buying trends and market conditions.
Negotiated and closed profitable sales contracts with new and existing customers to increase loyalty and retention.
Boosted sales revenue by cultivating strong client relationships and implementing effective sales strategies.
Analyzed sales data regularly to monitor progress towards goals and make necessary adjustments to strategy as needed.
Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals.
Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
High School Diploma -
SEK MEN KEB (P) BUKIT KUDA KLANG
Malaysia
BACHELOR - BACHELOR OF ARTS AND CULLINARY
ASTHON COLLEGE AUSTRALIA
BANCHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION -
ASTHON COLLEGE
MELBOURNE AUSTRALIA
Skills
Business growth and retention
Performance tracking and evaluations
Credit analysis
Verbal and written communication
Customer relationship development
Coaching and training
Project finance
Cost accounting
Training and mentoring
Benefits and compensation management
Recruitment and hiring
Compensation and benefits
HR policies and procedures
Compliance
Timeline
SALES AND FINANCE MANAGER- PROBATION
CHANGI AIRPORT GROUP TERMINAL 3
04.2024 - Current
CHEF
THE ABYSSINIAN - SUDANESE VICTORIA CITY
ADMIN MANAGER
PHEONIX CAPITAL
SALES MANAGER
MITUTOYO MALAYSIA SDN BHD
SALES AND MARKETING EXECUTIVE
WELLY MOTORS SDN BHD
SALES AND MARKETING MANAGER
MY JET XPRESS AIRLINES SDN BHD
SALES AND PAYROLL MANAGER
SRI VEERAN SDN BHD
PAYROLL MANAGER
HANBABAO PTE LTD - ( MCDONALDS)
High School Diploma -
SEK MEN KEB (P) BUKIT KUDA KLANG
BACHELOR - BACHELOR OF ARTS AND CULLINARY
ASTHON COLLEGE AUSTRALIA
BANCHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION -
ASTHON COLLEGE
Similar Profiles
Bereket ShiferawBereket Shiferaw
C-208 First Officer at Abyssinian Flight Service and Aviation AcademyC-208 First Officer at Abyssinian Flight Service and Aviation Academy