Thaddeus Cheah
Sales Manager
Singapore
Summary
Results-driven Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.
Overview
15
15
years of professional experience
Work History
Sales Manager
Beverly Drinks Pte Ltd (Lion City Meadery)
11.2023 - Current
- Analyzed customer data to identify key trends, allowing for more targeted sales campaigns, and resulting in an increase in revenue.
- Established and maintained relationships with key accounts, enhancing customer loyalty and retention rates.
- Conducted market research and analysis to identify new opportunities, resulting in an increase in customer acquisitions.
- Developed and implemented successful strategies for entering new markets, achieving a 100% increase in international sales.
- Implemented sales strategies to drive depletion and brand presence in on-trade channels, including bars and restaurants.
- Negotiated contracts and agreements with customers to secure partnerships, and ensure profitability.
Assistant Sales Manager
The Craft Alliance Pte Ltd (Brewlander)
08.2022 - 10.2023
- Developed and maintained relationships with key accounts, ensuring optimal product placement and promotional execution.
- Created promotional campaigns that increased product awareness and drove sales.
- I organized the first-ever Brewnanza Festival in 2023 to enhance brand visibility.
- Conducted regular visits to customers' outlets to address inquiries and resolve complaints promptly.
- Negotiated customer contracts and maintained relationships with existing clients.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
Brand Ambassador
Pacific Beverages Pte Ltd
08.2019 - 07.2022
- Partnered with businesses to create joint promotional initiatives, enhancing brand visibility.
- Developed and executed a comprehensive marketing strategy that increased brand awareness.
- Managed the annual budget, ensuring projects stayed on track and within budget.
- Participated in team meetings to discuss strategies and share feedback from the field.
- Teamed with other demonstrators to put on large-scale promotions.
Sales Support Specialist
Eastern Craft Trading Pte Ltd
07.2018 - 07.2019
- Scheduled meetings between sales representatives and potential clients.
- Produced sales documents, finalized deals and filed records.
- Tracked sales leads and opportunities within the company's CRM system.
- Identified customer needs by asking questions and advising on best solutions.
- Provided after-sales support, addressing any customer concerns and ensuring a positive customer experience.
General Manager
The Great Beer Bar
02.2017 - 09.2017
- Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
- Ensured compliance with local health department regulations regarding food safety standards.
- Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
- Designed sales and service strategies to improve revenue and retention.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Recruited, interviewed and hired qualified staff for open positions.
Associate Operations Manager
Zalora Singapore
01.2015 - 12.2016
- Prepared staff work schedules and assigned team members to specific duties.
- Developed, implemented, and updated departmental policies and procedures to meet business objectives and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Assisted with interviewing and hiring of employee team members with appropriate skills.
- Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
- Reviewed customer complaints or inquiries received from various sources and took corrective action as necessary.
Customer Experience Team Leader
Zalora Singapore
01.2014 - 12.2014
- Oversaw training and development programs to enhance team skills and knowledge.
- Attained record high NPS (94%) among the region - the first country to hit above 90%
- Reviewed customer service surveys and implemented strategies to improve customer satisfaction ratings.
- Resolved customer complaints in an effective manner while maintaining a high level of customer service.
- Coordinated team activities and delegated tasks to ensure efficient completion of projects.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Customer Experience Analyst
Zalora Singapore
10.2013 - 01.2014
- Documented all customer interactions, inquiries, complaints, and resolutions in a CRM system.
- Resolved escalated issues from customers in a timely manner while maintaining a high degree of professionalism at all times.
- Investigated complex issues reported by customers and identified solutions quickly and efficiently.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Recognized by management for providing exceptional customer service.
Meet & Greet, Customer Service
The British Council
08.2010 - 09.2013
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Identified needs of customers promptly and efficiently.
- Completed day-to-day duties accurately and efficiently.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Maintained updated knowledge through continuing education and advanced training.
Education
Audio Engineering
School of Audio Engineering
Malaysia01-2013
Sijil Pelajaran Malaysia (SPM) -
SMK Taman Tun Dr Ismail
Kuala Lumpur12.2005
Skills
- Reporting and Administration
- Brand development
- Promotions and Events
- Market Analysis and Strategy
- Sales and Business Development
- Account Relationship Management
- Relationship building
- Excellent communication skills
- Solution selling
Languages
English
First Language
Malay
Proficient (C2)
C2
Accomplishments
- Organized the first-ever Brewnanza festival.
- Organized and ran product launch events.
References
References available upon request.
Timeline
Sales Manager
Beverly Drinks Pte Ltd (Lion City Meadery)
11.2023 - Current
Assistant Sales Manager
The Craft Alliance Pte Ltd (Brewlander)
08.2022 - 10.2023
Brand Ambassador
Pacific Beverages Pte Ltd
08.2019 - 07.2022
Sales Support Specialist
Eastern Craft Trading Pte Ltd
07.2018 - 07.2019
General Manager
The Great Beer Bar
02.2017 - 09.2017
Associate Operations Manager
Zalora Singapore
01.2015 - 12.2016
Customer Experience Team Leader
Zalora Singapore
01.2014 - 12.2014
Customer Experience Analyst
Zalora Singapore
10.2013 - 01.2014
Meet & Greet, Customer Service
The British Council
08.2010 - 09.2013
Audio Engineering
School of Audio Engineering
Sijil Pelajaran Malaysia (SPM) -
SMK Taman Tun Dr Ismail
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